1. Lead your organisation to innovative results
Corporate Innovation
Management
To manage change and lead towards effective innovation For whom?
processes, you need the right background for stimulating
creativity and intrapreneurship within your company. We would like to invite you for an intake interview if you
Corporate Innovation Management provides you with have
exactly that background!
• at least 3 years of work experience,
This programme focuses on aligning your innovation • and you want to develop your organisation further and
management with your strategic business objectives and lead it to innovative results.
your business context. We work with you to develop
innovation and corporate venturing processes. When Added value for you and your company
you draw value from the strategic use of your intellectual
property, your innovation is more than successful. You will:
• formulate and implement innovation strategies in
established organisations.
• direct entrepreneurial change within your organisation.
• gain the necessary problem-solving knowledge for
supporting entrepreneurial innovative projects within
your organisation.
• learn how to use intellectual property defensively and
offensively.
Herman Van den Broeck shares his insights
in change management with you.

2. Programme design Meet your faculty
Deep insight into the most important frameworks is central to this programme. • Prof Katleen De Stobbeleir: an expert
We start from the foundation of theoretical concepts and insights, and then you in employee proactivity, leadership
apply these concretely to your own business situation to develop an innovation development, coaching and employee
strategy – with a focus on practicality – for your organisation. creativity.
• Prof Bart Leten: an expert in corporate
The Corporate Innovation Management programme consists of the last 3 innovation and IP strategies.
modules of the Executive Master Class in Innovation & Entrepreneurship (p. 12). • Prof Herman Van den Broeck: the
author of Grandmaster of Change,
Module 1: Designing Innovation Strategy he has acquired years of research
and practice experience in the
• Aligning innovation strategy with competitive strategy fields of cognitive styles and change
• Strategic innovation simulation management.
• Innovation sources: exploring & exploiting the ecosystem • Prof Walter Van Dyck: leads the
• Open innovation and collaboration Innovation Management Cell and is an
expert in technology-based business
Module 2: Implementing Innovation Strategy models and corporate innovation
strategies.
• Managing sustained & disruptive innovation • Prof Wim Vanhaverbeke: Visiting
• The DNA of the creative organisation Professor at Vlerick Business School and
• Stimulating creativity and innovation a recognised expert in the field of Open
• Corporate venturing methods Innovation.
• Business model transformation • Prof Kurt Verweire: teaches strategy in
• Portfolio management a variety of MBA programmes and helps
• Leadership and inspiring change companies formulate their strategies.
Module 3: Strategic IP Management PRACTICAL INFO
• How to protect inventions? Overview of IP rights and their application in a Dates and venues
business context. 12 days (3 x 4 consecutive days) + 1 day
• Designing IP strategies: defensive and offensive approaches project presentation
• Developing IP portfolios for competitive strength February through June 2013
• Valorising (unused) IP Ghent Campus, Leuven Campus, High-
• Patent landscapes and other visualisation techniques for using IP strategically Tech Campus Eindhoven
• IP and Open Innovation: making the right IP and property decisions in R&D
collaborations Language
English
Fee
€ 7,945 (excl. 21% VAT)
apply now!
Please see Practical Info on the following
page, or visit:
www.vlerick.com/innovation-management

3. Practical info
Registration Online registration: quick & easy!
Action! Register online.
Questions? Please contact:
Ghita Greef
Group Product Manager
T: + 32 9 210 98 94
F: + 32 9 210 97 28
ghita.greef@vlerick.com
Reep 1
9000 Ghent, Belgium
Your certificate
Your active participation in one of our programmes Register online via:
qualifies you for a Certificate from Vlerick Business
School. www.vlerick.com/
innovation-programmes
In addition, when you successfully complete an
Executive Master Class, you can join the Vlerick
Alumni, a worldwide network of more than 16,000 Financial benefits for you?
members in 100 countries.
• 10% discount for paying members of Vlerick Alumni
Cancellation • SME portfolio: subsidies for Flemish SMEs.
• Vlerick Social Profit Grants for organisations active in
Consult our cancellation conditions at: the social profit sector.
www.vlerick.com/conditions
You’ll find more info at: www.vlerick.com/benefits
Our team is here for you
FOLLOW THE VLERICk INNOVATION NETWORK
Ghita Greef
Group Product Manager Visit our website:
T: + 32 9 210 98 94 www.vlerick.com/innovation-network
ghita.greef@vlerick.com Follow us on Twitter:
@Vlerick #Innovation
Participate in our LinkedIn group:
Rian De Bruycker Vlerick Innovation Network
Programme Advisor
T: + 32 9 210 98 84
rian.debruycker@vlerick.com

4. Application form
Innovation management
EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013
INNOVATION
Yes, I wish to apply for the following programme(s):
MANAGEMENT
Strategising for Innovation Product Management
Entrepreneurial Innovation Executive Master Class in Innovation & Entrepreneurship
Corporate Innovation Management Vlerick Innovation Network
In addition, I wish to receive more information on the management programmes of
Vlerick Business School that I have ticked on the reverse side of this form.
ENGLISH
Name First name M F
Function
Company
Company address N° bus
Postal code City
Country
Telephone Fax
E-mail
Yes, I would like to stay up-to-date about the activities of Vlerick Business School via e-mail.
No, I do not want to receive information about the activities of Vlerick Business School via e-mail.
Home address N° bus
Postal code City
Country
Home telephone
Invoice to be addressed to:
Name First name M F
(Only fill the section below if different from company address above)
Address N° bus
Postal code City
Country
VAT n°
I am paying member of Vlerick Alumni and enjoy a 10% reduction on this programme
Date - - Signature
Please return this form BY FAX OR POST to:
Vlerick Business School, attn. Ghita Greef, Your contact details will be stored in a database of Vlerick Business School for
Reep 1, 9000 Ghent, Belgium, fax + 32 9 210 97 28 the purpose of keeping you updated on our activities. Pursuant to the Belgian
ghita.greef@vlerick.com Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten
opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you
You can also apply online at are entitled to inspection and correction of data related to you as kept by
www.vlerick.com/innovation-programmes Vlerick Business School.

5. THE Programmes of
vlerick BUSINESS school
I would like to receive information on the following programmes (please tick).
Please return your contacting details to us by fax, e-mail or post.
General Management Operations & Supply Chain Management
Advanced Management Programme E Project Management D
International Management Programme E Purchasing Management E
Middle Management Programme D Operational Excellence E
Young Management Programme D & E Executive Master Class in Supply Chain Management E
Accounting & Financial Management Entrepreneurship
Understanding Annual Reports D & E KMO Challenge D
Mastering Costs and Budgets D & E KMO Excellence D
Fundamentals of Financial Management D & E Entrepreneurship for Managers D
Strategic Cost Management E
Valuation of Companies E People Management & Leadership
Executive Master Class in Controllership E The People Manager D
Executive Master Class in Corporate Finance E Executive Decision Making D
Executive Master Class in Financial Analysis How to Improve Your Emotional Intelligence D
and Asset Management E Inspiring for Change D
Negotiating to Create Value D & E
Human Resource Management Self-mastery D
HRM with Impact D Bestsellers read for you D
Compensation & Benefits D
Executive Master Class in Human Resource Management D Strategy
Strategy in Action E
ICT & Business Process Management
ICT-Management D Executive Master Classes
Business Process Management Workshop D & E Executive Master Class in B-to-B Marketing and Sales E
Excellence in Business Process Improvement E Executive Master Class in Business Process Management E
Executive Master Class in Business Process Management E Executive Master Class in Controllership E
Business Intelligence Workshop E Executive Master Class in Corporate Finance E
Executive Master Class in Financial Analysis
Innovation Management and Asset Management E
Strategising for Innovation E Executive Master Class in Human Resource Management D
Entrepreneurial Innovation E Executive Master Class in Innovation & Entrepreneurship E
Corporate Innovation Management E Executive Master Class in Supply Chain Management E
Executive Master Class in Innovation & Entrepreneurship E
MBAs
Marketing & Sales Full-time MBA E
Introduction to Marketing Management D Executive MBA E
Retail & Trade Marketing D Executive MBA in Financial Services & Insurance E
Brand Management & Communication D
Product Management D Masters
Strategic Business-to-Business Marketing D Masters in Financial Management E
Executive Master Class in B2B Marketing and Sales E Masters in General Management E
Masters in Marketing Management E
D Programme in Dutch E Programme in English
More information on www.vlerick.com