1. Develop the right strategy for your company
Strategy in Action
Your company must already have a strategy. But is it For whom?
working as it should? How do you develop a strategy
that will make your company perform better than the • You are a Manager, Director, General Manager, Manager
competition? in a strategy department or an experienced Functional
Manager.
That is not easy. It requires much more than a blueprint • You are an experienced decision-maker who defines the
defining where the company is headed. future of your organisation.
• You are responsible for the implementation of the strategy.
This programme will allow you to gradually master a
comprehensive method. And step by step, you will be able Added value for you and your company
to develop an effective company strategy. With this simple
and very accessible model, you can rest assured that your You will:
approach will bear fruit.
• know how to define and explain your strategy for all the
stakeholders in your company.
• be able to grasp the strategic context of your organisation
very clearly.
• carefully measure the quality of your strategy.
• deploy considerable strategic skills.
You will learn the art of formulating and implementing
a strategy from Kurt Verweire, an expert in the field.

2. " The ‘Strategy in Action’ programme gave me a lot of new ideas which
I could implement immediately in my own daily situations. This intensive,
three-day course provides a lot of practical information for developing
the right strategy to make a company successful. Professor Verweire is
an enthusiastic expert who uses practice-based examples to help you
understand concepts that you can apply immediately. “
Daniel Philippron - General Manager, SEW Caron Vector
Programme design Meet your faculty
You will be amazed by our keenness for practice. Departing from well-founded • Prof Kurt Verweire teaches Strategy in
theory, we illustrate it with practice-based examples, case studies and exercises. the various MBA programmes and helps
companies formulate their strategies.
You will learn not merely from the lectures given by our faculty. Draw • Prof Leo Sleuwaegen is an expert in
inspiration from your participating colleagues. Interaction and exchanging Managerial Economics.
experiences will teach you a great deal.
PRACTICAL INFO
The exercises, frameworks and tools provided in the programme will also help
gain insight into the strengths and weaknesses of your own decisions. Dates and venues
3 days
Module 1: Screen Ghent Campus: 7, 14, 22 May 2013
• Are your identity, mission and long-term objective defined with sufficient Language
clarity? English
• How can you better understand the dynamics in your markets and estimate
their impact on your organisation? Fee
• How clear is your vision on the strategic opportunities and resources which € 3,295 (excl. 21% VAT)
are key to making a difference?
Module 2: Win
• Is your strategy sufficiently focused and differentiated?
• Do you have the right skills to implement the strategy?
• Are you ready to proceed in a more strategically oriented way?
• How can you learn to better implement your strategy?
Module 3: Grow
• Have you secured a firm position in your market?
• Do you have a clear view of where you want to go and how you can launch
new growth initiatives?
Screen win
Strategy
in Action
apply now!
grow
Please see Practical Info on the following
page, or visit:
www.vlerick.com/strategyinaction

3. PRACTICAL INFO
Registration
Executive General Management MBA programmes
Register online at Register online at
www.vlerick.com/generalmanagement www.vlerick.com/mba
We want to be sure that you are choosing the Ready to join us?
programme that best suits your wishes and profile. The entry test is mandatory, but it
This is why we kindly ask you to fill out a motivation guarantees that all participants strive
form first. Please send it in; we will then contact you to for excellence.
conduct an interview by telephone or in person.
Your certificate Your degree
One good turn deserves another. You are an active You are entitled to an MBA degree if you
participant? Well, then, you are entitled to a certificate succeed for the examinations and your final
from Vlerick Business School. project.
Our team is here for you Our team is here for you
Sihame Ghaddab
Hannelore Waterschoot Recruitment & Admissions Manager
Group Product Manager MBA
T: + 32 9 210 97 30 T: + 32 9 210 98 28
hannelore.waterschoot@vlerick.com sihame.ghaddab@vlerick.com
Rian De Bruycker
Programme Advisor Financial benefits for you?
T: + 32 9 210 98 84
rian.debruycker@vlerick.com • Only for General Management programmes:
10% special reduction for paying members of
Vlerick Alumni.
• Only for MBA degrees: loans and grants
(www.vlerick.com/mba).
• SME portfolio: subsidies for Flemish SMEs.
• Vlerick Social Profit Grants for organisations active in
the social profit sector.
Find more info on www.vlerick.com/benefits
Vlerick Alumni
If you successfully complete a long-term
General Management Programme or an
MBA degree programme, you can join
the Vlerick Alumni Network, a worldwide
network of over 16,000 alumni in over 100
countries.