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Senior Case Study: Facebook\'s Crisis PR

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In February 2009, the world\'s largest social networking site, Facebook, introduced a series of policy changes regarding privacy and property ownership. Such a move caused much confusion among online users. In response, Facebook needed to develop an internal PR campaign to justify its actions and increase communication with users. The following presentation is a semester-long case study in which I examined Facebook\'s PR strategies and drew suggestions based on personal experience and academic study.

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By Vanessa M. Bañuelos
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The Response As of 1:30 am (PDT) Note: Tuesday, at 11:45 pm, 308,786 user votes were tallied.
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Senior Case Study: Facebook\'s Crisis PR

  • 1. By Vanessa M. Bañuelos
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  • 14. The Response As of 1:30 am (PDT) Note: Tuesday, at 11:45 pm, 308,786 user votes were tallied.
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