2. It is 6-7 times more costly
to attract a new customer than it
is to retain an existing customer.
(White House Office of Consumer
Affairs)
3. 89% of consumers have
stopped doing business
with a company after
experiencing poor customer
service. (Right Now Customer
Experience Impact Report)
4. Consumers are 2 times more
likely to share their bad
customer service experiences
than they are to talk about positive
experiences. (2012 Global
Customer Service Barometer)
5. 26% of consumers have
experienced being
transferred from agent to
agent without any resolution of
their problem. (2012 Global
Customer Service Barometer)
6. A customer is 4 times more
likely to buy from a
competitor if the problem is
service related vs. price or product
related. (Bain & Co.)
7. 33% of consumers would
recommend a brand that
provides a quick but ineffective
response. (Nielsen-McKinsey)
8. 17% of consumers would
recommend a brand that
provides a slow but effective
solution. (Nielsen-McKinsey)
9. It takes 12 positive customer
experiences to make up for
one negative experience.
(Parature)
10. Consumers prefer assistance
over the following channels:
Phone (61%), email (60%),
Live Chat (57%), online
knowledge base (51%), “click-tocall” support automation (34%).
(eConsultancy)
11. 45% of companies offering
web or mobile self-service
reported an increase in site traffic
and reduced phone inquiries. (CRM
Magazine)
12. 81% of companies motivate
employees to treat
customers fairly, and 65% provide
effective tools and training to gain
trust with their customers. (Peppers
and Rogers Group)
13. 70% of buying experiences
are based on how the
customer feels they are being
treated. (McKinsey)
14. 55% of consumers would pay
more for a better customer
experience. (Defaqto Research)
15. 83% of consumers require
some degree of customer
support while making an online
purchase. (eConsultancy)
16. Customer churn is attributed
to the poor quality of
customer service. (Accenture
Maximizing Customer Retention
Report)
17. A 10% increase in customer
retention levels result in a
30% increase in the value of the
company. (Bain & Co)