Four pillars of_social_selling_master_agenda #Socialselling, #SocialSellingWorkshop

1. Four Pillars of Social Selling
Workshop Agenda

2. Workshop Facilitator
Two Decades of Technology
Sales Experience
Sales Director @ Neev
Consultancy
Board Advisor
President @ SmartLife NGO -
Dubai
Social Selling and LinkedIn
Evangelist
Digital Native written over
800+ Blog posts
Vinod Mehra
Cell: 050 – 6343120
Email: vinod.mehra@gmail.com

3. Your sales professionals are losing deals
because they
• Are not present in early 70% of the customer journey
• Miss on critical decision makers – 6.8 (CEB) people involved in
decision making.
• More complex the sale, more number of people are involved
• 24% of the forecasted deals are lost because sales engagement
is single threaded and at risk. Either decision makers change
jobs or sales has left the company.
Despite, all these challenges, You can increase your sales
professionals chances by 51% to hit their quota by adopting social
selling in your existing sales process.

4. Social Selling leverages your
DIGITAL FOOTPRINT to
1. Identify Prospects
2. Get Early in the customer Purchase Journey
3. Prepare Prospects List
4. Research your Prospects
5. Build Strong multi-threaded relationships
6. Influence Decision Makers
7. And Fill your pipeline with SQL

5. Housekeeping
Format # 1: Full Day Workshop or
Format # 2: Three Hours Delivery
Participants: 14 - 20
Location: Your Office
Requirements: Overhead Projector, Internet and
white Board/flip chart
You MUST attend if You Want to …..
 Learn to effectively use LinkedIn & Twitter
 Influence Partners and Customers
 Build Great Relationship
 Practice Social Selling

6. What Will you Learn
 COURSE OVERVIEW: The workshop is designed for you to Learn
what is Social Selling and how would you Influence Decision
Makers leveraging LinkedIn & other Social Selling platforms. You
will Learn …..
 What is Social Selling and Why
 Six Principle of Influence
 Rock your Personal & Company Profile
 How to Identify & Connect with your Target Audience
 Content is King – Guide to Creating, Curating and Sharing Insight
 How to Engage Prospect with Insight & Build Strong Relations
 Four Pillar of LinkedIn Social Selling Index (SSI)
 Recommended Reading and Digital Tools for Social Selling
 30 Minutes Daily LinkedIn action Plan

7. What will you learn
After attending this course, delegates will:
Understand Social Selling as a concept
Develop a personal Social Selling philosophy
Build a Social Selling technology platform
Align sales strategies with Social Selling best
practice
Measure effectiveness of Social Selling activity

8. Social Selling Tools
 The major Social Selling Platform includes
LinkedIn
Twitter
Content Creation
Content Distribution
Basic Social networking tools are free.
Whereas advance features necessitates
license purchase such as Sales Navigator
and TeamLink

10. Who Should Participate
 Business Owners
 C- Level executives
 Senior Professional
 Sales Professionals
 Consultants
Every Fortune 500 Enterprise is practicing
Social Selling