Saatchi & Saatchi is a global creative communications company founded in 1970 in London by brothers Maurice and Charles Saatchi. It has grown to over 130 offices in 70 countries with more than 6,500 employees. A recent campaign for Toyota featured in the musical-themed ad for the Yaris Hybrid highlighted the car's appeal to diverse demographics and message of freedom and choice through its interactive music feature. Saatchi & Saatchi has created advertisements for many companies across various industries.
3. FOUNDED AND FOUNDERS & HOW DID THEY
START & HEADQUARTERS
• Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a
global creative communications company headquartered in New York with 130 offices
in 70 countries and over 6500 employees. Saatchi & Saatchi is part of the Publicis
Groupe, the world’s third largest communications group.
• Saatchi & Saatchi was founded by brothers Maurice and art collector Charles in 1970
4. AWARDS
• MMM3000 Meat Helmet WINS GOLD at The Lovie Awards
• Saatchi & Saatchi London win bronze at the 2014 IPA Effectiveness Awards
• Saatchi & Saatchi take home two Silvers at the 2014 Campaign Big Awards
5. NEW TOYOTA YARIS HYBRID | THE MUSICAL CITY
• This is one advert that Saatchi and Saatchi have worked on, there is a lot of different
music and people. They are advertising a new car for Yaris
• https://www.youtube.com/watch?v=i8SYjEpWS08&list=PL299F277648B55E53
• This is a very good advert because of how it makes this car look appealing to any and
everybody, this is shown by how many different people they have in the adverts such as
a group of girls some young men, older people, they want to make this car look like it can
have anybody and everybody to have drive it because it Is that good of a car.
• During this video they have to turn left or right depending on what song they want to listen
to giving them freedom of choice, this gives a subliminal message of two good songs that
people can choose from making this car seem like you have the freedom to do what ever
you want to do.
6. PRODUCTS WORKED ON
• Saatchi and Saatchi have worked on a lot of adverts and with a lot of different companies
such as:
• Yaris Hybrid
• Wallmart
• Del campo
