Step by Step Internet Marketing Guide

01
1. Contests
2. Website redesign for better conversion
3. Introduction
4. Main steps of website redesign
5. Website Planning
6. Metrics
7. Important SEO components
8. Competitive analysis
9. Resources
Contents
Step-by-Step
Internet Marketing
Guide
1. Search engine optimization
2. Email marketing
3. Mobile advertising
4. Lead generation
5. Blogging & Social media
6. Web analytics

t t o a new website that will generate trafﬁc and convert leads into
cust s.
This e-book is perfect for any level business owner (marketer). With detailed instruction on how
to plan, design, develop and market your business website, you will be able to execute effective
online strategies. Main componen success ful online strategy:
• Help your potential customers ﬁnd your website online
• Present your products and services in an effective way
• Help your potential customers get in touch with you
• Revie eting campaigns to identify what works best
• Repeat
By Vadim Kotin.
Founder of Vancouver based Internet marketing company VN
Web Group. VN Web Group is a full service internet marketing
agency helping business owners connect with their customers
through innovative and measurable web marketing solutions.
By using this Step-By-Step Guide you will learn the main
components of a successful website design and will be able to
develop your own online marketing strategy.
VN Web Group Inc.
200C-1228 Hamilton Street Vancouver, BC V6B 6L2
tel: (604) 558-1511
email: info@vnwebsolutions.ca, web: www.vnwebsolutions.ca
Introduction
This guide is perfect for marketers or business managers
who are new to online marketing and would like to learn
fundamentals of Internet Marketing.
By using this Step-By-Step Guide you will learn main components of Internet
marketing and will be able to develop your own online marketing strategy.

All-In-One Marketing Solution take your online marketing strategy to the
next level by incorporating all important marketing components into a
single program.
Introduction
VN Web Group Inc.
tel: (604) 558-1511
Lead
Generation
Creative
Copywriting
Landing Page
Optimization
Analytics
About VN Web Group

Websites are redesigned for a reason. Big brands and small business don’t do it just for the sake
of beautification. They’re in it for growing traffic, converting leads and increasing sales. Last
year, two trends compelled webmasters to redesign: Google’s new search algorithms Penguin
and Panda) and the growth of mobile traffic.
Every website redesign should start from careful planning and brainstorming.
Your new website should help you improve your position and help your
business grow.
Good luck!
Introduction
“
“Before anything else, there are at least two things to
consider when planning for a site redesign. First, optimize
for mobile devices. Second, pay careful attention
to redesign issues that may affect site traffic or search
engine optimization.
VN Web Group Inc.
tel: (604) 558-1511
Get started - Develop a plan!
A great internet marketing strategy combines company’s goals, timeline and return
on investment. You should start with end result and work your way up.
Example above shows, if you have a goal to bring $240,000 in additional revenue
this year, you need to identify how many new customers you need to achieve this goal.
Once you know how many new customers you need, you should be able to identify how
many leads you will need to generate that number of new customers.
Example: 24,000 leads / year = 480 new customers (2%) = 480 new customers
buy your services for $500 each = Total new revenue: $240,000

Many websites lose website rankings on search engines after a
website is redesigned. This happens because while the
architecture of redesigned pages changes, keywords are removed
from content and metatags, page names are changed, and internal
links start pointing to “Not Found” pages.
Here are some of the important points that we would like you to
note while you’re redesigning your website:
Important SEO Components
VN Web Group Inc.
tel: (604) 558-1511
S
OE
Search Engine Optimization
Build a keyword strategy
• Create a list of main 5-10 keywords relevant to your business offerings
• Choose keywords based on difficulty and relevance
• Design and optimize your website around your keywords
Optimize your website
After the list of keywords is complete, you should start working on
designing of your website’s structure and navigation. Make sure you
integrate keywords into website copy, images, links and urls.
Please keep in mind that your website designed not for search engines
but for website visitors.
Your website can be penalized for overoptimization,
so make sure you don't stuff content with keywords.

VN Web Group Inc.
tel: (604) 558-1511
S
OE
On-page SEO:
Refers to website implementation strategies to optimize position of a
website in search results of particular words or phrases.
Key elements of on-page website optimization:
• Page Titles
• Meta descriptions
• Headings (H1, H2, H3)
• Cascading style sheets (CSS)
• Images (Alt tags)
• Domain name info (include keyword in domain name)
• URL Structure (name.php?=id345)
There are two types of SEO:
On-page
Off-page

VN Web Group Inc.
tel: (604) 558-1511
S
OE
Off-page SEO
Refers to optimization strategies outside of your website's design such
as link building with authoritative sites with relevant content.
Improving OFF-page SEO
>> Forum Marketing
>> Social Bookmarking
>> Search Engine and Directory Submissions
>> Web 2.0 Services
>> Images and Videos
>> Blog
>> Social Media
On-page SEO accounts for 25% and Off-page SEO makes up the remaining
75% of your overall search engine ranking!

VN Web Group Inc.
tel: (604) 558-1511
S
OE
Email Marketing
Email marketing is directly marketing a commercial message to a group
of people using email. In its broadest sense, every email sent to a potential
or current customer could be considered email marketing.
Key elements of email marketing
>> Make Sure Your Email Has Obvious Links
>> Make It Easy to Unsubscribe
>> Follow Spam Tips EVERY Time You Send Email!
>> Maximize Your Email Template Dimensions
>> Keep Your Text Short and Easy to Scan
>> Properly Use Alt Text and Title
>>Send Test Emails BEFORE Sending to List
Email is one of the most powerful and yet one of the most dangerous
mediums of communications!

VN Web Group Inc.
tel: (604) 558-1511
S
OE
Optimize your website for mobile
Did you know that more and more internet users
are use mobile devices to find businesses online?
If your website not build for mobile devises, chances
that you are missing at least 30% of qualify traffic.
Some of the features
- Mobile maps & directions
- Click-to-call feature
- Click-to-text feature
- Mobile RSS
- Mobile browser compatibility
75% of customers prefer a mobile friendly site (Google, 2012)

VN Web Group Inc.
tel: (604) 558-1511
S
OE
Implement Analytics
Web analytics is not just a tool for measuring web traffic but can be used
as a tool for business and market research, and to assess and improve
the effectiveness of a web site.
Web analytics applications can also help companies measure the results
of traditional print or broadcast advertising campaigns. I
Some of the main features:
• Set up goals
• Identify opportunities
• Look at Traﬃc / Bounce rate
• Leads / Customers
• Sales by Keywords
• Marketing eﬀectiveness by channel
Google Analytics helps you make crucial marketing decisions
regarding advertising investments!

VN Web Group Inc.
tel: (604) 558-1511
S
OE
NOT SURE WHERE TO START?
call: (604) 558 - 1511
web: www.vnwebsolutions.ca

Step by Step Internet Marketing Guide

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