A market landscape, research and analysis about the ed

1. e-EDUCATION
Education in the Web
2.0 Era
Final Presentation
Khang, Vinay, Jacque, Tomas & Santi

2. Introduction
CHANGING
PARADIGM SHIFT LANDSCAPE
• More universities (both public &
Classroom private) opening up to the idea
Education of E-content
• Consumers are more willing
than ever to learn from non-
Distance traditional sources
Learning • ‘Education’ is one of the top
market segments expected to
grow rapidly from Web 2.0 and
e-Learning Mobile perspective
• Giants such as ‘Apple’ is
focusing on sealing its position
through iPad, iBooks and iBooks
e-Education Author offerings
• Governments showing interest in
technology aided education

3. Technology
 Internet Speed: 35MBps
 Great Cloud Computing Infrastructure
 Video Streaming
 iPad/Tablet
 Tools

4. Self-authoring/teaching tools

5. e-Education
Platform and its Implications
• School students
OTHER STAKEHOLDERS • College
graduates
Training Academies | Authors | Publishers | • Professionals
Certification bodies • Enthusiasts

6. Business Models
e-EDUCATION
Paid Subscriptions Open & Free
i. Access to entire • Distribution through
website Youtube, Vimeo etc
ii. Buy specific courses • Distribution through
dedicated portals
• Varied access levels
• Monthly/Half- • Funded by
yearly/yearly philanthropic funds
subscriptions
• Institutional buy
package

7. Business Issues
e-EDUCATION
Paid Subscriptions Open & Free
• Pricing –
• Sustainability
Profitability
• Conflict of Interest
• Scalability
• Credibility
• Credibility
• Relevance

8. Customers •University/graduate/PhD Students
•Education
degree/diploma/certificate
Product •Classroom lectures, Laboratory
learning
• Discussions – Teacher talks more
• Learning Process – Whole class
participation
• Emphasis – more on What, not How
Business Process • Teacher’s role – Authority
• Location – Classroom/School
• Lesson Structure – Teacher-dictated
Faculty Student University
Participants
Information
Technology
Colleges and information information
Universities Curriculum system
Education Relevant Instructional
board courses systems
Uni Knowledge Multimedia
path for
degrees

9. •Anyone who:
Customers •Has internet access
•Eager to learn
•Online certifications/degrees
Product •Online classes/courses through web
portals
• Discussions – Students talk as much
• Learning Process – In groups or
individual
• Emphasis – more How, less What
Business Process • Teacher’s role – Directs to the info
• Location – No fixed location
• Lesson Structure – Group-dictated
Course Student Web-based
Participants
Information
Technology
Lecturers information technologies
System Online Courses Communicatio
designers Knowledge n technologies
Website path is (blogs, wikis, DBs)
developers determined by CAA
Web student EPSS
administrators

10. e-Education :
Porter’s 5 Forces Threats of New Entrants o Lack of academic
Analysis Medium - High network
o Content scalability
o Establishment of
reputation
Bargaining Power of
Bargaining Power of Buyers
Suppliers Medium – High (IT)
Low-Medium Low – Medium
Competitive Rivalry
(niche)
Medium - High
o Young market o Low (Niche subjects)
o Young demand o Medium/High
(IT, Design)
Threat of Substitute
Products o Classroom
Medium - High education
o Training institutions
o Private tutoring

11. Evolution

13. Timeline

14. Market Landscape

15. Location

16. Unique Visits

17. e-Education on Policy
Policy e-Education
Focus on Quality Access
NGOs, Priv
Affected Players Educators Developers Students ate
Players

18. Conclusion
“e-Education should not be viewed as just a
product, an identifiable artifact of learning
objectives, contents and interactions.
e-Education as a product is of uncertain
value until it is deployed in a context that
includes its users, technical & organizational
attributes ” ~ Dr. John Eklund, 2003