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Building a Successful
   Drupal Business

 It’s not (all) about the code.



      Twitter questions/feedback: @ben nklea
What is a successful
    business?




  Twitter questions/feedback: @ben nklea
What is a successful
         business?
• Commercia
 l




          Twitter questions/feedback: @ben nklea
What is a successful
          business?
• Commercia
  l

• Profitable




              Twitter questions/feedback: @ben nklea
What is a successful
          business?
• Commercia
  l

• Profitable
• Enterprise




               Twitter questions/feedback: @ben nklea
What is a successful
          business?
• Commercia
  l

• Profitable
• Enterprise
• That Works


           Twitter questions/feedback: @ben nklea
What is a successful
          business?
• Commercia
  l

• Profitable
• Enterprise
• That Works
• Without
  you


           Twitter questions/feedback: @ben nklea
What is a successful
          business?
• Commercia    Brand/
  l
               Niche

• Profitable    Financial

• Enterprise   Recruiting

• That Works   Synergy

• Without      Process
  you


           Twitter questions/feedback: @ben nklea
Find Your Niche
Book:




        Twitter questions/feedback: @ben nklea
Find Your Niche
Book:
                         Idea: Business Categories Evolve
                         Just Like Species Evolve




        Twitter questions/feedback: @ben nklea
Find Your Niche
Book:
                         Idea: Business Categories Evolve
                         Just Like Species Evolve

                            • Exploit Divergence




        Twitter questions/feedback: @ben nklea
Find Your Niche
Book:
                         Idea: Business Categories Evolve
                         Just Like Species Evolve

                            • Exploit Divergence
                            • Survival of the
                               Firstest




        Twitter questions/feedback: @ben nklea
Find Your Niche
Book:
                         Idea: Business Categories Evolve
                         Just Like Species Evolve

                            • Exploit Divergence
                            • Survival of the
                               Firstest

                            • Survival of the
                               Opposite




        Twitter questions/feedback: @ben nklea
Find Your Niche
Book:
                         Idea: Business Categories Evolve
                         Just Like Species Evolve

                            • Exploit Divergence
                            • Survival of the
                               Firstest

                            • Survival of the
                               Opposite

                            • The Power of Pruning


        Twitter questions/feedback: @ben nklea
Niche Players Thrive
   ernst
 haeckel's
pedigree of
   man




         Twitter questions/feedback: @ben nklea
Niche Players Thrive




  Twitter questions/feedback: @ben nklea
Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal




         Twitter questions/feedback: @ben nklea
Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal



                         Site Builders




         Twitter questions/feedback: @ben nklea
Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal



                              Site Builders




                 Commercial
                  Support




         Twitter questions/feedback: @ben nklea
Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal



                              Site Builders




                 Commercial
                  Support




         Twitter questions/feedback: @ben nklea
Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal



                              Site Builders

                                         Training


                 Commercial
                  Support




         Twitter questions/feedback: @ben nklea
Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal



                              Site Builders

                                         Training


                 Commercial
                  Support




         Twitter questions/feedback: @ben nklea
Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal



                                    Site Builders

                          Hosting              Training


                 Commercial
                  Support




         Twitter questions/feedback: @ben nklea
Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal



                                    Site Builders

                          Hosting              Training


                 Commercial
                  Support




         Twitter questions/feedback: @ben nklea
Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal



                                    Site Builders

                          Hosting              Training


                 Commercial
                  Support




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Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal


                                               SEO

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                          Hosting              Training


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Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal


                                               SEO

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Niche Players Thrive
   ben
 finklea’s
pedigree of
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                                               SEO
                              Developer
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Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal
              Bankruptcy Attorney



                                                     SEO
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Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal
              Bankruptcy Attorney

                            Attorney website

                                                     SEO
                                    Developer
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                                Hosting              Training


                      Commercial
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Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal
              Bankruptcy Attorney

                Family Law
                             Attorney website

                                                      SEO
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Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal
              Bankruptcy Attorney

                Family Law
                              Attorney website
                  Corporate                            SEO
                    Law             Developer
                                            Site Builders

                                  Hosting              Training


                      Commercial
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Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal
                                            Enterprise
                                             Drupal
              Bankruptcy Attorney

                Family Law
                              Attorney website
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                    Law             Developer
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                      Commercial
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Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal
                                                                        Accenture
                                                          Commercial
                                            Enterprise    Conversion
                                             Drupal                    Vignette
              Bankruptcy Attorney

                Family Law
                              Attorney website
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Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal
                                    Security                           Accenture
                                                         Commercial
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              Bankruptcy Attorney

                Family Law
                              Attorney website
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Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal           Military

                                    Security                           Accenture
                                                         Commercial
                                           Enterprise    Conversion
                                             Drupal                   Vignette
              Bankruptcy Attorney

                Family Law
                              Attorney website
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Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal           Military

                                    Security                           Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
                                             Drupal                   Vignette
              Bankruptcy Attorney

                Family Law
                              Attorney website
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Niche Players Thrive
   ben
 finklea’s
pedigree of
  drupal           Military
                                       Data
                                    Management

                                    Security                           Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
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              Bankruptcy Attorney

                Family Law
                              Attorney website
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Niche Players Thrive
   ben
 finklea’s
pedigree of              Data
                      Warehousing


  drupal           Military
                                       Data
                                    Management

                                    Security                           Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
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              Bankruptcy Attorney

                Family Law
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Niche Players Thrive
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 finklea’s
pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                           Accenture
                 Government                              Commercial
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              Bankruptcy Attorney

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Niche Players Thrive
   ben
 finklea’s
pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                           Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
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              Bankruptcy Attorney

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Niche Players Thrive
   ben
 finklea’s                                   Developer/
                                             Designer

pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                           Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
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              Bankruptcy Attorney

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Niche Players Thrive
   ben
 finklea’s                             Health Care
                                            Developer/
                                             Designer

pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                           Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
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              Bankruptcy Attorney

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Niche Players Thrive
   ben
                   Hospitals
 finklea’s                             Health Care
                                            Developer/
                                             Designer

pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                           Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
                                             Drupal                   Vignette
              Bankruptcy Attorney

                Family Law
                               Attorney website
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Niche Players Thrive
   ben
                   Hospitals
 finklea’s                             Health Care
                                            Developer/
                                             Designer
                                                                      EDU


pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                                 Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
                                             Drupal                         Vignette
              Bankruptcy Attorney

                Family Law
                               Attorney website
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Niche Players Thrive
   ben                                                  Church Design
                   Hospitals
 finklea’s                             Health Care
                                            Developer/
                                             Designer
                                                                      EDU


pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                                 Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
                                             Drupal                         Vignette
              Bankruptcy Attorney

                Family Law
                               Attorney website
                  Corporate                             SEO
                    Law              Developer
                                             Site Builders

                                   Hosting               Training


                      Commercial
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Niche Players Thrive
   ben                                                  Church Design
                   Hospitals
 finklea’s                             Health Care
                                            Developer/
                                             Designer
                                                                      EDU


pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                                 Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
                                             Drupal                         Vignette
              Bankruptcy Attorney

                Family Law
                               Attorney website
                  Corporate                             SEO
                    Law              Developer
                                             Site Builders

                                   Hosting               Training


                      Commercial
                       Support




         Twitter questions/feedback: @ben nklea
Niche Players Thrive
   ben                                                  Church Design
                   Hospitals
 finklea’s                             Health Care
                                            Developer/
                                             Designer
                                                                      EDU


pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                                 Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
                                             Drupal                         Vignette
              Bankruptcy Attorney

                Family Law
                               Attorney website
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Niche Players Thrive
   ben                    Project
                       Management                       Church Design
                   Hospitals
 finklea’s                             Health Care
                                            Developer/
                                             Designer
                                                                      EDU


pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                                 Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
                                             Drupal                         Vignette
              Bankruptcy Attorney

                Family Law
                              Attorney website
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Niche Players Thrive
                                      Recruiter

   ben                    Project
                       Management                       Church Design
                   Hospitals
 finklea’s                             Health Care
                                            Developer/
                                             Designer
                                                                      EDU


pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                                 Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
                                             Drupal                         Vignette
              Bankruptcy Attorney

                Family Law
                              Attorney website
                  Corporate                             SEO
                    Law              Developer
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                                  Hosting                Training


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Niche Players Thrive
                                      Recruiter
                                                         Social Media
   ben                    Project
                       Management                       Church Design
                   Hospitals
 finklea’s                             Health Care
                                            Developer/
                                             Designer
                                                                      EDU


pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                                 Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
                                             Drupal                         Vignette
              Bankruptcy Attorney

                Family Law
                              Attorney website
                  Corporate                             SEO
                    Law              Developer
                                            Site Builders

                                  Hosting                Training


                      Commercial
                       Support




         Twitter questions/feedback: @ben nklea
Niche Players Thrive
                                                  ???

                                      Recruiter
                                                         Social Media
   ben                    Project
                       Management                       Church Design
                   Hospitals
 finklea’s                             Health Care
                                            Developer/
                                             Designer
                                                                      EDU


pedigree of              Data
                      Warehousing
                                                        Integration


  drupal           Military
                                       Data
                                    Management

                                    Security                                 Accenture
                 Government                              Commercial
                                           Enterprise    Conversion
                                             Drupal                         Vignette
              Bankruptcy Attorney

                Family Law
                              Attorney website
                  Corporate                             SEO
                    Law              Developer
                                            Site Builders

                                  Hosting                Training


                      Commercial
                       Support




         Twitter questions/feedback: @ben nklea
Build Processes




Twitter questions/feedback: @ben nklea
Build Processes
Book:




        Twitter questions/feedback: @ben nklea
Build Processes
Book:
                         Idea: Processes run your
                         company. Your team runs the




        Twitter questions/feedback: @ben nklea
Build Processes
Book:
                         Idea: Processes run your
                         company. Your team runs the
                            •  Processes create
                               consistency




        Twitter questions/feedback: @ben nklea
Build Processes
Book:
                         Idea: Processes run your
                         company. Your team runs the
                            •  Processes create
                               consistency
                            • Everything has a process




        Twitter questions/feedback: @ben nklea
Build Processes
Book:
                         Idea: Processes run your
                         company. Your team runs the
                            •  Processes create
                               consistency
                            • Everything has a process
                            • 99% of problems are
                                process problems not
                                people problems




        Twitter questions/feedback: @ben nklea
Build Processes
Book:
                         Idea: Processes run your
                         company. Your team runs the
                            •  Processes create
                               consistency
                            • Everything has a process
                            • 99% of problems are
                                process problems not
                                people problems
                            • Write enough detail to get
                                the job done but don’t
                                create inflexibility



        Twitter questions/feedback: @ben nklea
Build Processes
Book:
                         Idea: Processes run your
                         company. Your team runs the
                            •  Processes create
                               consistency
                            • Everything has a process
                            • 99% of problems are
                                process problems not
                                people problems
                            • Write enough detail to get
                                the job done but don’t
                                create inflexibility
                            • Track & Report KPIs
        Twitter questions/feedback: @ben nklea
Build Processes




Twitter questions/feedback: @ben nklea
Build Processes




Twitter questions/feedback: @ben nklea
Build Processes




Twitter questions/feedback: @ben nklea
Build Processes




Twitter questions/feedback: @ben nklea
Recruit the Right Team




   Twitter questions/feedback: @ben nklea
Recruit the Right Team
  Idea: You get the employees you deserve.




    Twitter questions/feedback: @ben nklea
Recruit the Right Team
  Idea: You get the employees you deserve.


                   • Create a Vision, Mission and
                     Culture




    Twitter questions/feedback: @ben nklea
Recruit the Right Team
  Idea: You get the employees you deserve.


                   • Create a Vision, Mission and
                     Culture

                   • Write a hiring process,




    Twitter questions/feedback: @ben nklea
Recruit the Right Team
  Idea: You get the employees you deserve.


                   • Create a Vision, Mission and
                     Culture

                   • Write a hiring process,
                   • Write a position contract,




    Twitter questions/feedback: @ben nklea
Recruit the Right Team
  Idea: You get the employees you deserve.


                   • Create a Vision, Mission and
                     Culture

                   • Write a hiring process,
                   • Write a position contract,
                   • Write KPIs and establish
                     reporting mechanisms,




    Twitter questions/feedback: @ben nklea
Recruit the Right Team
  Idea: You get the employees you deserve.


                   • Create a Vision, Mission and
                     Culture

                   • Write a hiring process,
                   • Write a position contract,
                   • Write KPIs and establish
                     reporting mechanisms,

                   • THEN, run the ad.
    Twitter questions/feedback: @ben nklea
Recruit the Right Team
                                                 Idea: You get the employees you deserve.
THE VOLACCI VISION
Volacci is committed to becoming the world leader in marketing profitable websites
by turning customers into raving fans for ourselves and our clients.




                                                                                           • Create a Vision, Mission and
THE VOLACCI MISSION
Volacci is a team of committed, positive and energetic professionals who are always
striving to be creative, balanced and fulfilled. We will work within our 14 Points of
Culture to make sure that everyone who comes in contact with the Volacci team will
benefit greatly and in some way become more knowledgeable and prosperous.

We believe that our business can help all other businesses be successful and that
other businesses can help make us successful, even those that we compete with. We
will always seek to partner with our competitors even when they see us as a threat.
                                                                                             Culture
We are in the prosperity business. The best way for us to create prosperity for our




                                                                                           • Write a hiring process,
clients is by being prosperous ourselves. We will first seek to be the best and then use
our capabilities to help our clients become the best, too.

Our products and services will add high value with low resource utilization. We will
provide the best quality, clearest value and use the most effective methods available.
We will use systems for everything so that our energy and creativity can be used for
learning and improvement.




                                                                                           • Write a position contract,
Volacci clients will have a desire for us to help them in achieving their goals because
they will see that we have achieved ours. Our clients will be forward thinking, willing
to change and grow, and be willing to work as a team player on the progress of their
business.

We will select our clients more on attitude than size. They will want to deal with us
because we understand that effective communication is critical, we are capable of




                                                                                           • Write KPIs and establish
solving their problem, and most importantly because we have a strong reputation
for delivering results to our clients.

In short, we will help Entrepreneurs find the spirit and freedom that they had when
they first began their businesses.


                                                                                             reporting mechanisms,

                                                                                           • THEN, run the ad.
                                                            Twitter questions/feedback: @ben nklea
Recruit the Right Team
                                                      Idea: You get the employees you deserve.
THE VOLACCI VISION
Volacci is committed to becoming the world leader in marketing profitable websites
by turning customers into raving fans for ourselves and our clients.
                                  The Volacci 14 Points of Culture



                                                                                                                       • Create a Vision, Mission and
THE VOLACCI MISSION
             team of committed, positive and energetic professionals whoof Culture
Volacci is a Commitment                           The Volacci 14 Points are always
striving to be creative, balancedmyselffulfilled. We willcommitwithin our 14 Points of
                ! I give 100% of and to everything I work to until I succeed.
                           Commitment
Culture to make sure thatcommitted to thecomes in contact withRules, Systems and will
                ! I will be everyone who Vision, Mission, Goals, the Volacci until I succeed.
                                                                                 team SUCCESS
                               ! I give 100% of myself to everything I commit to
benefit greatly and in some its current andmore knowledgeable and at all times.
                   of Volacci, way become future team, and its clients prosperous.


                                                                                                                         Culture
                                  ! I will be committed to the Vision, Mission, Goals, Rules, Systems and SUCCESS
                 ! I will always recommend products and services team, and its clientsgoing times.
                                      of Volacci, its current and future
                                                                         of Volacci prior to at all
                     outside the company. all other businesses be successful and that
We believe that our business! I will always recommend products and services of Volacci prior to going
                                   can help
             Ownership
other businesses can help make outside the company.
                                      us successful, even those that we compete with. We
will always seek toI partner withas ancompetitors even when they seemy actions and
                 ! accept Ownership individual am truly responsible for us as a threat.
                               that I our
                     outcomes and I own everythingan individual am truly responsible for my actions and
                                  ! I accept that I as that takes place in my work and life.
We are in the prosperity business. for my results andeverything that takes place in my work Iand life.
                 ! I am accountable The best way for Ius to create prosperity change, first
                                      outcomes and I own know that for things to for our




                                                                                                                       • Write a hiring process,
                     must change.
clients is by being prosperous! I am accountable first seek to be theknow that for things to change, first I
                                   ourselves. We will for my results and I best and then use
             Integrity                must change.
our capabilities to help our clients become the best, too.
                 ! I will always speak the truth. What I promise is what I deliver.
                              Integrity
                 ! I will only ever makealways speak the truth. What intend to keep. I
                                  ! I will agreements I am willing and promise is what
Our products andI services will add high potential broken resource Iutilization. We willdeliver.
                 ! will communicate any value make low agreements willing and intend to keep.
                                                        with
                                  ! value and use the agreements I am at the first opportunity.
provide the best quality, clearestI will only agreementsmost effective methods available.
                                                 ever
                 ! I will clear up all will communicate anyimmediately.
                                  ! I   broken                 potential broken agreements at the first opportunity.
We will useExcellence everything so that our energy and creativity can be used for
              systems for
                                  ! I will clear up all broken agreements immediately.
learning and improvement.
                 ! Good enough isn’t. I will always deliver products of exceptional quality that
                              Excellence




                                                                                                                       • Write a position contract,
                     add value to allGood enoughthe long term.
                                  ! involved for isn’t. I will always deliver products of exceptional quality that
Volacci clients will havelook for waysus to help them in achieving theiragoals of constant and
                 ! I will a desire for to do to all involved for the long term.
                                      add value more with less and stay on path because
they will see that we have achieved ours. for and innovation. forward thinking, willing
                                  ! I will look Our clients will be
                     never-ending improvement ways to do more with less and stay on a path of constant and
             Communication
to change and grow, and be willing to work as a team player innovation.
                                      never-ending improvement and on the progress of their
business.        ! I will always speak positively of my team members, my clients and Volacci in
                              Communication
                     both public ! I will always speak positively of my team members, my clients and Volacci in
                                  and private.
We will select our Iclients more ongood purpose private.
                 ! will speak with attitude and using empowering and positive conversation.
                                      both public than size. They will want to deal with us
because we understand thatuse Ior listen to with good sarcasm or gossip. capable of positive conversation.
                 ! I will never ! will speak profanity, purpose using empowering and
                                  effective communication is critical, we are
solving their problem, and most Iimportantly because as true forathe speaker at that moment.
                 ! I will acknowledge what isuse or listenwe profanity, sarcasm or gossip.
                                  ! will never being said to have strong reputation




                                                                                                                       • Write KPIs and establish
                 ! I will take responsibility for responses to my communication.
for delivering results to our clients. acknowledge what is being said as true for the speaker at that moment.
                                  ! I will
                 ! I will greet and Ifarewell people using theirresponses to my communication.
                                  ! will take responsibility for name.
                 ! I will always! I will greet and farewellfirst…and then look for a solution.
                                   apologize for any upsets people using their name.
In short, we will help Entrepreneurs find theapologize for any upsetsperson involved. look for a solution.
                                                     spirit and freedom that they had when
                 ! I will only ever discuss concerns in private with the first…and then
                                  ! I will always
they first began their businesses.I will only ever discuss concerns in private with the person involved.
             Success              !


                                                                                                                         reporting mechanisms,
                 ! I totally Success thoughts, energy and attention on the successful outcome of
                              focus my
                     whatever I ! Idoing. focus my thoughts, energy and attention on the successful outcome of
                                  am totally
                 ! I will have a willingness toI win doing.
                                      whatever am and allow others to win…win/win.
                 ! I will display! I willprosperity, competence and personal confidence.
                                   pride, have a willingness to win and allow others to win…win/win.
             Education            ! I will display pride, prosperity, competence and personal confidence.
                              Education
                 ! I learn from my mistakes.
                 ! I will always! I striving to learn, grow, and master so I can help my fellow
                                   be learn from my mistakes.




                                                                                                                       • THEN, run the ad.
                     team membersI andalways be striving to learn, grow,too. master so I can help my fellow
                                  ! will clients learn, grow and master, and
                                      team members and clients learn, grow and master, too.
                 ! I will act as an educator to allow my fellow team members and clients to
                     make their own will act as an educator to allow my fellow team members and clients to
                                  ! I intelligent decisions about their future remembering that it is
                     their future. make their own intelligent decisions about their future remembering that it is
                                      their future.
                 ! I will impart practical, useable knowledge rather than just theory.
                                  ! I will impart practical, useable knowledge rather than just theory.




                                                                  Twitter questions/feedback: @ben nklea
Recruit the Right Team
                                                             Idea: You get the employees you deserve.
THE VOLACCI VISION
Volacci is committed to becoming the world leader in marketing profitable websites
by turning customers into raving fans for ourselves and our clients.
                                      The Volacci 14 Points of Culture



                                                                                                                                            • Create a Vision, Mission and
THE VOLACCI MISSION
             team of committed, positive and energetic professionals whoof Culture
Volacci is a Commitment                           The Volacci 14 Points are always
striving to be creative, balancedmyselffulfilled. We willcommitwithin our 14 Points of
                ! I give 100% of and to everything I work to until I succeed.
                           Commitment
Culture to make sure thatcommitted to thecomes in contact withRules, Systems and will
                ! I will be everyone who Vision, Mission, Goals, the Volacci until I succeed.
                                                                                    team SUCCESS
                               ! I give 100% of myself to everything I commit toCEO
benefit greatly and in some its current andmore knowledgeable and at all times. Position Contract
                                                  Volacci Personal Assistant to the
                   of Volacci, way become future team, and its clients prosperous.


                                                                                                                                              Culture
                                     ! I will be committed to the Vision, Mission, Goals, Rules, Systems and SUCCESS
                 ! I will always recommend products and services team, and its clientsgoing times.
                                          of Volacci, its current and future
                                                                                  of Volacci prior to at all
                     outside the company. all other businesses be successful and that
We believe that our business! I will always recommend products and services of Volacci prior to going
                                      can help
             Ownership
                              Personal Assistant to the CEO
other businesses can help make outside the company.
                                          us successful, even those that we compete with. We
will always seek toI partner withas ancompetitors even when they seemy actions and
                 ! accept Ownership individual am truly responsible for us as a threat.
                                that I our
                     outcomes and I own everythingan individual am truly responsible for my actions and
                                     ! I accept that I as that takes place in my work and life.
                              Position Contract
We are in the prosperity A position contract I is andeverythingof thethings to toinbe achieved by you in your work
                 ! I am accountable for my results for Ius to create prosperity change,work Iand life.
                               business. The best way a summary that takes place my first
                                          outcomes and own know that for
                                                                                         results for our




                                                                                                                                            • Write a hiring process,
                     must change.
clients is by being prosperous! I am accountable first seek to be theknow that for things to change, first I
                                      ourselves. We will for my results and I best and then use
             Integrity        for Volacci. It is a list of standards by which you will be held accountable and your re-
                                          must change.
our capabilities to help our clients become the best, too.
                 ! I will always speak the truth. What I promise is what I deliver.
                              sults evaluated.
                               Integrity
                 ! I will only ever makealways speak the truth. What intend to keep. I
                                     ! I will agreements I am willing and promise is what
Our products andI services will add high potential broken resource Iutilization. We willdeliver.
                 ! will communicate any value make low agreements willing and intend to keep.
                                                            with
                                     ! value and use the agreements I am at the first opportunity.
provide the best quality, clearestI will only agreementsmost effective methods available.
                                                      ever
                 ! I will clear up all will communicate anyimmediately.
                                     ! I    broken                      potential broken agreements at the first opportunity. Job
We will useExcellence everything Responsibility
              systems for Areas of so that our energy and creativity can Personal for          be used Assistant to the CEO
learning and improvement.     Maintain Accurate Processes all all Job Tasks
                                     ! I will clear up for broken agreements immediately.     Descriptionthat
                 ! Good enough isn’t. I will always deliver products of exceptional quality
                               Excellence
                              Organize Everything




                                                                                                                                            • Write a position contract,
                                     ! involved for isn’t. I will always deliver products ofclosely with the CEOthat
                     add value to allGood enoughthe long term.
                              Voicemail
                                                                                              Work exceptional quality to provide day-to-
Volacci clients will havelook for waysus to help them in achieving theiragoals of support. Help the CEO make the best use
                 ! I will a Check allfor to do to all involved for the long term. day constant and
                              desire add value more with less and stay on path because
                                           company voicemail boxes and send emails with
they will see that we have achievedthe appropriate persons. moreforward thinking, willing handling administrative and per-
                     never-ending improvement and innovation. with less andof his time by of constant and
                              messages to ours. for ways to do be
                                     ! I will look Our clients will                            stay on a path
to change and grow, andeMail willing to work as a team player innovation. sonal tasks.
             Communication      be never-ending improvement and on the progress of their
business.        ! I will always speak positively the my team members, my clients and Volacci in
                              Handle incoming email to of CEO according to guide-
                               Communication
                     both public ! I will always speak positively of my team members, my clients and Volacci in
                                     and private.
                              lines provided.
We will select our Iclients more ongood purpose private.
                 ! will speak with attitude and using empowering and positive conversation. Processes
                              Mail        both public than size. They will want to deal with us
                                                                                              Maintain Accurate
because we understand thatuse Iordistribute mail & good sarcasm or gossip. capable of positive conversation. Team runs
                 ! I will never up and listen to with packages. critical, we are
                              Pick !        will speak profanity, purpose using empowering and
                                     effective communication is
                 ! I will acknowledge what isuse or listenwe profanity, sarcasm orProcesses run our company. Our
solving their problem, and most Iimportantly because as true forathe speaker at that moment.
                              Urgent Contact never being said to have
                                                                                              1. gossip.




                                                                                                                                            • Write KPIs and establish
                                     ! will                                          strong reputation
                 ! I will take responsibilitymessages andwhat is appropriate as true forthe processes.at that moment.
                              Evaluate I will acknowledge contactmy communication.
                                     !    incoming for responses to being said                     the speaker
for delivering results to our clients.
                 ! I will greet and Ifarewell people using theirresponses to my communication. task, use the process for that
                              person for will take responsibility for name.
                                     ! urgent or emergency situations.                        2. For each job
                 ! I will always! Management and farewellfirst…and then look for task. If the process does not exist, create
                              Calendar I will greet any upsets people using their name. solution.
                                      apologize for                                               a
In short, we will help Entrepreneurs find theapologize for conflicts.the person involved. look Intranet.
                              Set and discuss concerns in and freedomAr-
                                                          spirit private with that they hadthen     when
                 ! I will only ever confirm appointments. Manage any upsets first…andone in the for a solution.
                                     ! I will always
they first began their businesses.I will only ever discuss concerns in private with the person involved.
             Success          range meetings in geographically convenient places. Print
                                     !


                                                                                                                                              reporting mechanisms,
                              daily calendar. Maintain tasks on calendar pages.
                 ! I totally Success thoughts, energy and attention on the successful outcome of
                               focus my
                              Inbox Management
                     whatever I ! Idoing. focus my thoughts, energy and attention on the successful outcome of
                                     am totally
                              Help the CEO keep a clean and empty inbox and desk.             Organize Everything
                 ! I will have a willingness toI win doing.
                                          whatever am and allow others to win…win/win.
                 ! I will displayManagement
                              Task
                                     ! I willprosperity, competence and personal confidence. systems where there is chaos.
                                      pride, have a willingness to win and allow others Create1. to win…win/win.
                              Prepare daily task lists and ensure that all tasks are
             Education               ! I will display pride, prosperity, competence and personal confidence.
                              done, assigned, or rescheduled.                                 2. Document the systems.
                               Education
                 ! I learn from my mistakes.
                              Filing
                 ! I will always! Ian accurate filing system.
                                      be learn from my mistakes.                              3. Maintain the systems.
                              Maintain striving to learn, grow, and master so I can help my fellow




                                                                                                                                            • THEN, run the ad.
                     team members    ! I andalways be striving to learn, grow,too. master so I can help my fellow
                                            will clients learn, grow and master, and 4. Utilize the Getting Things Done methodol-
                              Answer the telephone
                 ! I will actAnswer phones members andprofessionalteam members and clients to
                                 as an educator friendly andmy fellow manner. and master, for personal organization.
                                          team in a to allow clients learn, grow                  ogy too.
                     make their own will act as an educator to allow my fellow team members and clients to
                              Help! I intelligent decisions about their future remembering that it is
                                     callers that you can and route the rest.
                                          make their own intelligent decisions about their future remembering that it is
                     their future. Management & Data Entry
                              Contact
                                          their future.
                 ! I will impart practical, useable knowledge rather than just theory.
                              Enter contact information and business cards into com-
                              pany! I will impart practical, useable knowledge rather than just theory.
                                      systems.
                              Transcription of Audio Notes
                              Transcribe to-do items, meeting notes, and other items
                              from CEOs audio recorder.
                              Shopping
                              Keep the supply and food stocks filled with necessary
                              items as needed.




                                                                           Twitter questions/feedback: @ben nklea
                                                                                      Page 1 of 4
Recruit the Right Team




   Twitter questions/feedback: @ben nklea
Recruit the Right Team
Idea: Hire people with the right personality for
the job.




         Twitter questions/feedback: @ben nklea
Recruit the Right Team
Idea: Hire people with the right personality for
the job.




         Twitter questions/feedback: @ben nklea
Recruit the Right Team
Idea: Hire people with the right personality for
the job.
               Introverts




         Twitter questions/feedback: @ben nklea
Recruit the Right Team
Idea: Hire people with the right personality for
the job.
                                            Extrovert
               Introverts
                                            s




         Twitter questions/feedback: @ben nklea
Recruit the Right Team
  Idea: Hire people with the right personality for
  the job.
                                              Extrovert
                 Introverts
                                              s


Tasks/
Goals




           Twitter questions/feedback: @ben nklea
Recruit the Right Team
   Idea: Hire people with the right personality for
   the job.
                                               Extrovert
                  Introverts
                                               s


Tasks/
Goals




People/
Relationshi


              Twitter questions/feedback: @ben nklea
Recruit the Right Team
   Idea: Hire people with the right personality for
   the job.
                                               Extrovert
                  Introverts
                                               s

                                              • Owners
Tasks/
Goals                                         • Sales



People/
Relationshi


              Twitter questions/feedback: @ben nklea
Recruit the Right Team
   Idea: Hire people with the right personality for
   the job.
                                               Extrovert
                  Introverts
                                               s

                                              • Owners
Tasks/
Goals                                         • Sales


                                              • Sales
People/
Relationshi                                   • Recruiters

              Twitter questions/feedback: @ben nklea
Recruit the Right Team
   Idea: Hire people with the right personality for
   the job.
                                               Extrovert
                  Introverts
                                               s

                                              • Owners
Tasks/
Goals                                         • Sales


                • Customer Service            • Sales
People/
Relationshi     • Support                     • Recruiters

              Twitter questions/feedback: @ben nklea
Recruit the Right Team
   Idea: Hire people with the right personality for
   the job.
                                               Extrovert
                  Introverts
                                               s

                • Project                     • Owners
Tasks/             Manager
Goals                                         • Sales
                • Designers

                • Customer Service            • Sales
People/
Relationshi     • Support                     • Recruiters

              Twitter questions/feedback: @ben nklea
Recruit the Right Team
   Idea: Hire people with the right personality for
   the job.
                                               Extrovert
                  Introverts
                                               s




                                                 D
                • Project                     • Owners
Tasks/             Manager
Goals                                         • Sales
                • Designers

                • Customer Service            • Sales
People/
Relationshi     • Support                     • Recruiters

              Twitter questions/feedback: @ben nklea
Recruit the Right Team
   Idea: Hire people with the right personality for
   the job.
                                               Extrovert
                  Introverts
                                               s




                                                 D
                • Project                     • Owners
Tasks/             Manager
Goals                                         • Sales
                • Designers


People/
Relationshi
                • Customer Service
                • Support
                                                 I
                                              • Sales
                                              • Recruiters

              Twitter questions/feedback: @ben nklea
Recruit the Right Team
   Idea: Hire people with the right personality for
   the job.
                                               Extrovert
                  Introverts
                                               s




                                                 D
                • Project                     • Owners
Tasks/             Manager
Goals                                         • Sales
                • Designers


People/
Relationshi
                    S
                • Customer Service
                • Support
                                                 I
                                              • Sales
                                              • Recruiters

              Twitter questions/feedback: @ben nklea
Recruit the Right Team
   Idea: Hire people with the right personality for
   the job.
                                               Extrovert
                  Introverts
                                               s




                  C                              D
                • Project                     • Owners
Tasks/             Manager
Goals                                         • Sales
                • Designers


People/
Relationshi
                  S
                • Customer Service
                • Support
                                                 I
                                              • Sales
                                              • Recruiters

              Twitter questions/feedback: @ben nklea
Recruit the Right Team
   Idea: Hire people with the right personality for
   the job.
                                               Extrovert
                  Introverts
                                               s




                  C                              D
               DIS
                • Project                     • Owners
Tasks/             Manager
Goals                                         • Sales
                • Designers


People/
Relationshi
                  S
                • Customer Service
                • Support
                                                 I
                                              • Sales
                                              • Recruiters

              Twitter questions/feedback: @ben nklea
The Volacci
Interview Process
The Volacci
  Interview Process

• Group Interview
The Volacci
  Interview Process

• Group Interview
• Review Company
The Volacci
  Interview Process

• Group Interview
• Review Company
• Read Vision, Mission,
  Culture
The Volacci
  Interview Process

• Group Interview
• Review Company
• Read Vision, Mission,
  Culture

• Review Job
The Volacci
  Interview Process

• Group Interview
• Review Company
• Read Vision, Mission,
  Culture

• Review Job
• Ask Questions
The Volacci
  Interview Process

• Group Interview
• Review Company People to Leave
           • Invite
• Read Vision, Mission,
  Culture

• Review Job
• Ask Questions
The Volacci
  Interview Process

• Group Interview
• Review Company People to Leave
           • Invite
• Read Vision,Invite People to Leave
           •   Mission,
  Culture

• Review Job
• Ask Questions
The Volacci
  Interview Process

• Group Interview
• Review Company People to Leave
           • Invite
• Read Vision,Invite People to Leave
           •   Mission,
  Culture

           • Invite People to Leave
• Review Job
• Ask Questions
The Volacci
  Interview Process

• Group Interview
• Review Company People to Leave
           • Invite
• Read Vision,Invite People to Leave
           •   Mission,
  Culture

           • Invite People to Leave
• Review Job
           • Invite People to Leave
• Ask Questions
The Volacci
  Interview Process


  Total
• Group Interview
• Review Company People to Leave
           • Invite
  Elapsed
• Read Vision,Invite People to Leave
  Culture

     •
           •   Mission,

               Invite People to Leave
•
• Time: 4
  Review Job

     •       Invite People to Leave
  Ask Questions
Earn a Healthy Profit
Book:




        Twitter questions/feedback: @ben nklea
Earn a Healthy Profit
Book:                   Idea: High profit with low
                        resource utilization builds




        Twitter questions/feedback: @ben nklea
Earn a Healthy Profit
Book:                   Idea: High profit with low
                        resource utilization builds

                        • Positive cashflow solves all
                           problems.




        Twitter questions/feedback: @ben nklea
Earn a Healthy Profit
Book:                   Idea: High profit with low
                        resource utilization builds

                        • Positive cashflow solves all
                           problems.

                        • Profit allows innovation.




        Twitter questions/feedback: @ben nklea
Earn a Healthy Profit
Book:                   Idea: High profit with low
                        resource utilization builds

                        • Positive cashflow solves all
                           problems.

                        • Profit allows innovation.
                        • Operational borrowing
                           enables sloppy decision-
                           making.




        Twitter questions/feedback: @ben nklea
Earn a Healthy Profit
Book:                   Idea: High profit with low
                        resource utilization builds

                        • Positive cashflow solves all
                           problems.

                        • Profit allows innovation.
                        • Operational borrowing
                           enables sloppy decision-
                           making.

                        • Budget for Profit just like
                           Expenses.


        Twitter questions/feedback: @ben nklea
Earn a Healthy Profit




   Twitter questions/feedback: @ben nklea
Earn a Healthy Profit


Profit <>


   Twitter questions/feedback: @ben nklea
What is a successful
    business?




  Twitter questions/feedback: @ben nklea
What is a successful
    business?
  •Commercial




  Twitter questions/feedback: @ben nklea
What is a successful
    business?
  •Commercial
  •Profitable




  Twitter questions/feedback: @ben nklea
What is a successful
    business?
  •Commercial
  •Profitable
  •Enterprise



  Twitter questions/feedback: @ben nklea
What is a successful
    business?
  •Commercial
  •Profitable
  •Enterprise
  •It Works

  Twitter questions/feedback: @ben nklea
What is a successful
    business?
  •Commercial
  •Profitable
  •Enterprise
  •It Works
  •Without you
  Twitter questions/feedback: @ben nklea
What is a successful
    business?
  •Commercial         Brand/Niche

  •Profitable          Financial

  •Enterprise         Recruiting

  •It Works           Synergy

  •Without you        Process


  Twitter questions/feedback: @ben nklea
Thanks!

Twitter questions/feedback: @ben nklea

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How to Build a Successful Drupal Business

  • 1. Building a Successful Drupal Business It’s not (all) about the code. Twitter questions/feedback: @ben nklea
  • 2. What is a successful business? Twitter questions/feedback: @ben nklea
  • 3. What is a successful business? • Commercia l Twitter questions/feedback: @ben nklea
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  • 9. Find Your Niche Book: Twitter questions/feedback: @ben nklea
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  • 55. Build Processes Book: Idea: Processes run your company. Your team runs the Twitter questions/feedback: @ben nklea
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  • 60. Build Processes Book: Idea: Processes run your company. Your team runs the • Processes create consistency • Everything has a process • 99% of problems are process problems not people problems • Write enough detail to get the job done but don’t create inflexibility • Track & Report KPIs Twitter questions/feedback: @ben nklea
  • 65. Recruit the Right Team Twitter questions/feedback: @ben nklea
  • 66. Recruit the Right Team Idea: You get the employees you deserve. Twitter questions/feedback: @ben nklea
  • 67. Recruit the Right Team Idea: You get the employees you deserve. • Create a Vision, Mission and Culture Twitter questions/feedback: @ben nklea
  • 68. Recruit the Right Team Idea: You get the employees you deserve. • Create a Vision, Mission and Culture • Write a hiring process, Twitter questions/feedback: @ben nklea
  • 69. Recruit the Right Team Idea: You get the employees you deserve. • Create a Vision, Mission and Culture • Write a hiring process, • Write a position contract, Twitter questions/feedback: @ben nklea
  • 70. Recruit the Right Team Idea: You get the employees you deserve. • Create a Vision, Mission and Culture • Write a hiring process, • Write a position contract, • Write KPIs and establish reporting mechanisms, Twitter questions/feedback: @ben nklea
  • 71. Recruit the Right Team Idea: You get the employees you deserve. • Create a Vision, Mission and Culture • Write a hiring process, • Write a position contract, • Write KPIs and establish reporting mechanisms, • THEN, run the ad. Twitter questions/feedback: @ben nklea
  • 72. Recruit the Right Team Idea: You get the employees you deserve. THE VOLACCI VISION Volacci is committed to becoming the world leader in marketing profitable websites by turning customers into raving fans for ourselves and our clients. • Create a Vision, Mission and THE VOLACCI MISSION Volacci is a team of committed, positive and energetic professionals who are always striving to be creative, balanced and fulfilled. We will work within our 14 Points of Culture to make sure that everyone who comes in contact with the Volacci team will benefit greatly and in some way become more knowledgeable and prosperous. We believe that our business can help all other businesses be successful and that other businesses can help make us successful, even those that we compete with. We will always seek to partner with our competitors even when they see us as a threat. Culture We are in the prosperity business. The best way for us to create prosperity for our • Write a hiring process, clients is by being prosperous ourselves. We will first seek to be the best and then use our capabilities to help our clients become the best, too. Our products and services will add high value with low resource utilization. We will provide the best quality, clearest value and use the most effective methods available. We will use systems for everything so that our energy and creativity can be used for learning and improvement. • Write a position contract, Volacci clients will have a desire for us to help them in achieving their goals because they will see that we have achieved ours. Our clients will be forward thinking, willing to change and grow, and be willing to work as a team player on the progress of their business. We will select our clients more on attitude than size. They will want to deal with us because we understand that effective communication is critical, we are capable of • Write KPIs and establish solving their problem, and most importantly because we have a strong reputation for delivering results to our clients. In short, we will help Entrepreneurs find the spirit and freedom that they had when they first began their businesses. reporting mechanisms, • THEN, run the ad. Twitter questions/feedback: @ben nklea
  • 73. Recruit the Right Team Idea: You get the employees you deserve. THE VOLACCI VISION Volacci is committed to becoming the world leader in marketing profitable websites by turning customers into raving fans for ourselves and our clients. The Volacci 14 Points of Culture • Create a Vision, Mission and THE VOLACCI MISSION team of committed, positive and energetic professionals whoof Culture Volacci is a Commitment The Volacci 14 Points are always striving to be creative, balancedmyselffulfilled. We willcommitwithin our 14 Points of ! I give 100% of and to everything I work to until I succeed. Commitment Culture to make sure thatcommitted to thecomes in contact withRules, Systems and will ! I will be everyone who Vision, Mission, Goals, the Volacci until I succeed. team SUCCESS ! I give 100% of myself to everything I commit to benefit greatly and in some its current andmore knowledgeable and at all times. of Volacci, way become future team, and its clients prosperous. Culture ! I will be committed to the Vision, Mission, Goals, Rules, Systems and SUCCESS ! I will always recommend products and services team, and its clientsgoing times. of Volacci, its current and future of Volacci prior to at all outside the company. all other businesses be successful and that We believe that our business! I will always recommend products and services of Volacci prior to going can help Ownership other businesses can help make outside the company. us successful, even those that we compete with. We will always seek toI partner withas ancompetitors even when they seemy actions and ! accept Ownership individual am truly responsible for us as a threat. that I our outcomes and I own everythingan individual am truly responsible for my actions and ! I accept that I as that takes place in my work and life. We are in the prosperity business. for my results andeverything that takes place in my work Iand life. ! I am accountable The best way for Ius to create prosperity change, first outcomes and I own know that for things to for our • Write a hiring process, must change. clients is by being prosperous! I am accountable first seek to be theknow that for things to change, first I ourselves. We will for my results and I best and then use Integrity must change. our capabilities to help our clients become the best, too. ! I will always speak the truth. What I promise is what I deliver. Integrity ! I will only ever makealways speak the truth. What intend to keep. I ! I will agreements I am willing and promise is what Our products andI services will add high potential broken resource Iutilization. We willdeliver. ! will communicate any value make low agreements willing and intend to keep. with ! value and use the agreements I am at the first opportunity. provide the best quality, clearestI will only agreementsmost effective methods available. ever ! I will clear up all will communicate anyimmediately. ! I broken potential broken agreements at the first opportunity. We will useExcellence everything so that our energy and creativity can be used for systems for ! I will clear up all broken agreements immediately. learning and improvement. ! Good enough isn’t. I will always deliver products of exceptional quality that Excellence • Write a position contract, add value to allGood enoughthe long term. ! involved for isn’t. I will always deliver products of exceptional quality that Volacci clients will havelook for waysus to help them in achieving theiragoals of constant and ! I will a desire for to do to all involved for the long term. add value more with less and stay on path because they will see that we have achieved ours. for and innovation. forward thinking, willing ! I will look Our clients will be never-ending improvement ways to do more with less and stay on a path of constant and Communication to change and grow, and be willing to work as a team player innovation. never-ending improvement and on the progress of their business. ! I will always speak positively of my team members, my clients and Volacci in Communication both public ! I will always speak positively of my team members, my clients and Volacci in and private. We will select our Iclients more ongood purpose private. ! will speak with attitude and using empowering and positive conversation. both public than size. They will want to deal with us because we understand thatuse Ior listen to with good sarcasm or gossip. capable of positive conversation. ! I will never ! will speak profanity, purpose using empowering and effective communication is critical, we are solving their problem, and most Iimportantly because as true forathe speaker at that moment. ! I will acknowledge what isuse or listenwe profanity, sarcasm or gossip. ! will never being said to have strong reputation • Write KPIs and establish ! I will take responsibility for responses to my communication. for delivering results to our clients. acknowledge what is being said as true for the speaker at that moment. ! I will ! I will greet and Ifarewell people using theirresponses to my communication. ! will take responsibility for name. ! I will always! I will greet and farewellfirst…and then look for a solution. apologize for any upsets people using their name. In short, we will help Entrepreneurs find theapologize for any upsetsperson involved. look for a solution. spirit and freedom that they had when ! I will only ever discuss concerns in private with the first…and then ! I will always they first began their businesses.I will only ever discuss concerns in private with the person involved. Success ! reporting mechanisms, ! I totally Success thoughts, energy and attention on the successful outcome of focus my whatever I ! Idoing. focus my thoughts, energy and attention on the successful outcome of am totally ! I will have a willingness toI win doing. whatever am and allow others to win…win/win. ! I will display! I willprosperity, competence and personal confidence. pride, have a willingness to win and allow others to win…win/win. Education ! I will display pride, prosperity, competence and personal confidence. Education ! I learn from my mistakes. ! I will always! I striving to learn, grow, and master so I can help my fellow be learn from my mistakes. • THEN, run the ad. team membersI andalways be striving to learn, grow,too. master so I can help my fellow ! will clients learn, grow and master, and team members and clients learn, grow and master, too. ! I will act as an educator to allow my fellow team members and clients to make their own will act as an educator to allow my fellow team members and clients to ! I intelligent decisions about their future remembering that it is their future. make their own intelligent decisions about their future remembering that it is their future. ! I will impart practical, useable knowledge rather than just theory. ! I will impart practical, useable knowledge rather than just theory. Twitter questions/feedback: @ben nklea
  • 74. Recruit the Right Team Idea: You get the employees you deserve. THE VOLACCI VISION Volacci is committed to becoming the world leader in marketing profitable websites by turning customers into raving fans for ourselves and our clients. The Volacci 14 Points of Culture • Create a Vision, Mission and THE VOLACCI MISSION team of committed, positive and energetic professionals whoof Culture Volacci is a Commitment The Volacci 14 Points are always striving to be creative, balancedmyselffulfilled. We willcommitwithin our 14 Points of ! I give 100% of and to everything I work to until I succeed. Commitment Culture to make sure thatcommitted to thecomes in contact withRules, Systems and will ! I will be everyone who Vision, Mission, Goals, the Volacci until I succeed. team SUCCESS ! I give 100% of myself to everything I commit toCEO benefit greatly and in some its current andmore knowledgeable and at all times. Position Contract Volacci Personal Assistant to the of Volacci, way become future team, and its clients prosperous. Culture ! I will be committed to the Vision, Mission, Goals, Rules, Systems and SUCCESS ! I will always recommend products and services team, and its clientsgoing times. of Volacci, its current and future of Volacci prior to at all outside the company. all other businesses be successful and that We believe that our business! I will always recommend products and services of Volacci prior to going can help Ownership Personal Assistant to the CEO other businesses can help make outside the company. us successful, even those that we compete with. We will always seek toI partner withas ancompetitors even when they seemy actions and ! accept Ownership individual am truly responsible for us as a threat. that I our outcomes and I own everythingan individual am truly responsible for my actions and ! I accept that I as that takes place in my work and life. Position Contract We are in the prosperity A position contract I is andeverythingof thethings to toinbe achieved by you in your work ! I am accountable for my results for Ius to create prosperity change,work Iand life. business. The best way a summary that takes place my first outcomes and own know that for results for our • Write a hiring process, must change. clients is by being prosperous! I am accountable first seek to be theknow that for things to change, first I ourselves. We will for my results and I best and then use Integrity for Volacci. It is a list of standards by which you will be held accountable and your re- must change. our capabilities to help our clients become the best, too. ! I will always speak the truth. What I promise is what I deliver. sults evaluated. Integrity ! I will only ever makealways speak the truth. What intend to keep. I ! I will agreements I am willing and promise is what Our products andI services will add high potential broken resource Iutilization. We willdeliver. ! will communicate any value make low agreements willing and intend to keep. with ! value and use the agreements I am at the first opportunity. provide the best quality, clearestI will only agreementsmost effective methods available. ever ! I will clear up all will communicate anyimmediately. ! I broken potential broken agreements at the first opportunity. Job We will useExcellence everything Responsibility systems for Areas of so that our energy and creativity can Personal for be used Assistant to the CEO learning and improvement. Maintain Accurate Processes all all Job Tasks ! I will clear up for broken agreements immediately. Descriptionthat ! Good enough isn’t. I will always deliver products of exceptional quality Excellence Organize Everything • Write a position contract, ! involved for isn’t. I will always deliver products ofclosely with the CEOthat add value to allGood enoughthe long term. Voicemail Work exceptional quality to provide day-to- Volacci clients will havelook for waysus to help them in achieving theiragoals of support. Help the CEO make the best use ! I will a Check allfor to do to all involved for the long term. day constant and desire add value more with less and stay on path because company voicemail boxes and send emails with they will see that we have achievedthe appropriate persons. moreforward thinking, willing handling administrative and per- never-ending improvement and innovation. with less andof his time by of constant and messages to ours. for ways to do be ! I will look Our clients will stay on a path to change and grow, andeMail willing to work as a team player innovation. sonal tasks. Communication be never-ending improvement and on the progress of their business. ! I will always speak positively the my team members, my clients and Volacci in Handle incoming email to of CEO according to guide- Communication both public ! I will always speak positively of my team members, my clients and Volacci in and private. lines provided. We will select our Iclients more ongood purpose private. ! will speak with attitude and using empowering and positive conversation. Processes Mail both public than size. They will want to deal with us Maintain Accurate because we understand thatuse Iordistribute mail & good sarcasm or gossip. capable of positive conversation. Team runs ! I will never up and listen to with packages. critical, we are Pick ! will speak profanity, purpose using empowering and effective communication is ! I will acknowledge what isuse or listenwe profanity, sarcasm orProcesses run our company. Our solving their problem, and most Iimportantly because as true forathe speaker at that moment. Urgent Contact never being said to have 1. gossip. • Write KPIs and establish ! will strong reputation ! I will take responsibilitymessages andwhat is appropriate as true forthe processes.at that moment. Evaluate I will acknowledge contactmy communication. ! incoming for responses to being said the speaker for delivering results to our clients. ! I will greet and Ifarewell people using theirresponses to my communication. task, use the process for that person for will take responsibility for name. ! urgent or emergency situations. 2. For each job ! I will always! Management and farewellfirst…and then look for task. If the process does not exist, create Calendar I will greet any upsets people using their name. solution. apologize for a In short, we will help Entrepreneurs find theapologize for conflicts.the person involved. look Intranet. Set and discuss concerns in and freedomAr- spirit private with that they hadthen when ! I will only ever confirm appointments. Manage any upsets first…andone in the for a solution. ! I will always they first began their businesses.I will only ever discuss concerns in private with the person involved. Success range meetings in geographically convenient places. Print ! reporting mechanisms, daily calendar. Maintain tasks on calendar pages. ! I totally Success thoughts, energy and attention on the successful outcome of focus my Inbox Management whatever I ! Idoing. focus my thoughts, energy and attention on the successful outcome of am totally Help the CEO keep a clean and empty inbox and desk. Organize Everything ! I will have a willingness toI win doing. whatever am and allow others to win…win/win. ! I will displayManagement Task ! I willprosperity, competence and personal confidence. systems where there is chaos. pride, have a willingness to win and allow others Create1. to win…win/win. Prepare daily task lists and ensure that all tasks are Education ! I will display pride, prosperity, competence and personal confidence. done, assigned, or rescheduled. 2. Document the systems. Education ! I learn from my mistakes. Filing ! I will always! Ian accurate filing system. be learn from my mistakes. 3. Maintain the systems. Maintain striving to learn, grow, and master so I can help my fellow • THEN, run the ad. team members ! I andalways be striving to learn, grow,too. master so I can help my fellow will clients learn, grow and master, and 4. Utilize the Getting Things Done methodol- Answer the telephone ! I will actAnswer phones members andprofessionalteam members and clients to as an educator friendly andmy fellow manner. and master, for personal organization. team in a to allow clients learn, grow ogy too. make their own will act as an educator to allow my fellow team members and clients to Help! I intelligent decisions about their future remembering that it is callers that you can and route the rest. make their own intelligent decisions about their future remembering that it is their future. Management & Data Entry Contact their future. ! I will impart practical, useable knowledge rather than just theory. Enter contact information and business cards into com- pany! I will impart practical, useable knowledge rather than just theory. systems. Transcription of Audio Notes Transcribe to-do items, meeting notes, and other items from CEOs audio recorder. Shopping Keep the supply and food stocks filled with necessary items as needed. Twitter questions/feedback: @ben nklea Page 1 of 4
  • 75. Recruit the Right Team Twitter questions/feedback: @ben nklea
  • 76. Recruit the Right Team Idea: Hire people with the right personality for the job. Twitter questions/feedback: @ben nklea
  • 77. Recruit the Right Team Idea: Hire people with the right personality for the job. Twitter questions/feedback: @ben nklea
  • 78. Recruit the Right Team Idea: Hire people with the right personality for the job. Introverts Twitter questions/feedback: @ben nklea
  • 79. Recruit the Right Team Idea: Hire people with the right personality for the job. Extrovert Introverts s Twitter questions/feedback: @ben nklea
  • 80. Recruit the Right Team Idea: Hire people with the right personality for the job. Extrovert Introverts s Tasks/ Goals Twitter questions/feedback: @ben nklea
  • 81. Recruit the Right Team Idea: Hire people with the right personality for the job. Extrovert Introverts s Tasks/ Goals People/ Relationshi Twitter questions/feedback: @ben nklea
  • 82. Recruit the Right Team Idea: Hire people with the right personality for the job. Extrovert Introverts s • Owners Tasks/ Goals • Sales People/ Relationshi Twitter questions/feedback: @ben nklea
  • 83. Recruit the Right Team Idea: Hire people with the right personality for the job. Extrovert Introverts s • Owners Tasks/ Goals • Sales • Sales People/ Relationshi • Recruiters Twitter questions/feedback: @ben nklea
  • 84. Recruit the Right Team Idea: Hire people with the right personality for the job. Extrovert Introverts s • Owners Tasks/ Goals • Sales • Customer Service • Sales People/ Relationshi • Support • Recruiters Twitter questions/feedback: @ben nklea
  • 85. Recruit the Right Team Idea: Hire people with the right personality for the job. Extrovert Introverts s • Project • Owners Tasks/ Manager Goals • Sales • Designers • Customer Service • Sales People/ Relationshi • Support • Recruiters Twitter questions/feedback: @ben nklea
  • 86. Recruit the Right Team Idea: Hire people with the right personality for the job. Extrovert Introverts s D • Project • Owners Tasks/ Manager Goals • Sales • Designers • Customer Service • Sales People/ Relationshi • Support • Recruiters Twitter questions/feedback: @ben nklea
  • 87. Recruit the Right Team Idea: Hire people with the right personality for the job. Extrovert Introverts s D • Project • Owners Tasks/ Manager Goals • Sales • Designers People/ Relationshi • Customer Service • Support I • Sales • Recruiters Twitter questions/feedback: @ben nklea
  • 88. Recruit the Right Team Idea: Hire people with the right personality for the job. Extrovert Introverts s D • Project • Owners Tasks/ Manager Goals • Sales • Designers People/ Relationshi S • Customer Service • Support I • Sales • Recruiters Twitter questions/feedback: @ben nklea
  • 89. Recruit the Right Team Idea: Hire people with the right personality for the job. Extrovert Introverts s C D • Project • Owners Tasks/ Manager Goals • Sales • Designers People/ Relationshi S • Customer Service • Support I • Sales • Recruiters Twitter questions/feedback: @ben nklea
  • 90. Recruit the Right Team Idea: Hire people with the right personality for the job. Extrovert Introverts s C D DIS • Project • Owners Tasks/ Manager Goals • Sales • Designers People/ Relationshi S • Customer Service • Support I • Sales • Recruiters Twitter questions/feedback: @ben nklea
  • 92. The Volacci Interview Process • Group Interview
  • 93. The Volacci Interview Process • Group Interview • Review Company
  • 94. The Volacci Interview Process • Group Interview • Review Company • Read Vision, Mission, Culture
  • 95. The Volacci Interview Process • Group Interview • Review Company • Read Vision, Mission, Culture • Review Job
  • 96. The Volacci Interview Process • Group Interview • Review Company • Read Vision, Mission, Culture • Review Job • Ask Questions
  • 97. The Volacci Interview Process • Group Interview • Review Company People to Leave • Invite • Read Vision, Mission, Culture • Review Job • Ask Questions
  • 98. The Volacci Interview Process • Group Interview • Review Company People to Leave • Invite • Read Vision,Invite People to Leave • Mission, Culture • Review Job • Ask Questions
  • 99. The Volacci Interview Process • Group Interview • Review Company People to Leave • Invite • Read Vision,Invite People to Leave • Mission, Culture • Invite People to Leave • Review Job • Ask Questions
  • 100. The Volacci Interview Process • Group Interview • Review Company People to Leave • Invite • Read Vision,Invite People to Leave • Mission, Culture • Invite People to Leave • Review Job • Invite People to Leave • Ask Questions
  • 101. The Volacci Interview Process Total • Group Interview • Review Company People to Leave • Invite Elapsed • Read Vision,Invite People to Leave Culture • • Mission, Invite People to Leave • • Time: 4 Review Job • Invite People to Leave Ask Questions
  • 102. Earn a Healthy Profit Book: Twitter questions/feedback: @ben nklea
  • 103. Earn a Healthy Profit Book: Idea: High profit with low resource utilization builds Twitter questions/feedback: @ben nklea
  • 104. Earn a Healthy Profit Book: Idea: High profit with low resource utilization builds • Positive cashflow solves all problems. Twitter questions/feedback: @ben nklea
  • 105. Earn a Healthy Profit Book: Idea: High profit with low resource utilization builds • Positive cashflow solves all problems. • Profit allows innovation. Twitter questions/feedback: @ben nklea
  • 106. Earn a Healthy Profit Book: Idea: High profit with low resource utilization builds • Positive cashflow solves all problems. • Profit allows innovation. • Operational borrowing enables sloppy decision- making. Twitter questions/feedback: @ben nklea
  • 107. Earn a Healthy Profit Book: Idea: High profit with low resource utilization builds • Positive cashflow solves all problems. • Profit allows innovation. • Operational borrowing enables sloppy decision- making. • Budget for Profit just like Expenses. Twitter questions/feedback: @ben nklea
  • 108. Earn a Healthy Profit Twitter questions/feedback: @ben nklea
  • 109. Earn a Healthy Profit Profit <> Twitter questions/feedback: @ben nklea
  • 110. What is a successful business? Twitter questions/feedback: @ben nklea
  • 111. What is a successful business? •Commercial Twitter questions/feedback: @ben nklea
  • 112. What is a successful business? •Commercial •Profitable Twitter questions/feedback: @ben nklea
  • 113. What is a successful business? •Commercial •Profitable •Enterprise Twitter questions/feedback: @ben nklea
  • 114. What is a successful business? •Commercial •Profitable •Enterprise •It Works Twitter questions/feedback: @ben nklea
  • 115. What is a successful business? •Commercial •Profitable •Enterprise •It Works •Without you Twitter questions/feedback: @ben nklea
  • 116. What is a successful business? •Commercial Brand/Niche •Profitable Financial •Enterprise Recruiting •It Works Synergy •Without you Process Twitter questions/feedback: @ben nklea