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Social Media and Volunteer Engagement

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VolunteerMatch
VolunteerMatch

How can you use social media to find and engage volunteers? This webinar goes over the basics of social media and offers ideas for using popular sites such as Facebook, Twitter and LinkedIn for working with volunteers.

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Social Media and Volunteer Engagement Victoria Pacchiana, Online Communications Manager VolunteerMatch Webinar
Before
Now What are they saying?
They’re spreading the news .
They’re sharing their experiences and talking about the things they care about.
What can you say? ,[object Object],[object Object]
But they’re not just talking.
Social media can be a place for giving and receiving. What can your organization give?
Delicious.com Delicious.com lets you create a library of content that is accessible by anyone, from anywhere. Go>> Use tags to organize your bookmarks. Create an RSS feed for your bookmarks or link your account to Twitter to keep people updated.
YouTube Communicate your organization’s mission and work – easily. Video credit – charity:water
But you don’t need fancy camera work to make a connection. Creating simple videos to train volunteers and introduce them to your organization can save you time. And, it helps volunteers get to know you better. Video credit – La Puenta Library
LinkedIn ,[object Object],[object Object],[object Object]
[object Object],[object Object],But also: Go >>
Facebook Go >>
What enters the “feed”? ,[object Object],[object Object],[object Object],[object Object],Go >>
[object Object],[object Object],[object Object],[object Object],Facebook >> Benefits of Using Facebook Events
Twitter @____ = say hi, reply to, direct your followers to # = group tweets into a category or thread http://bit.ly/NEAWt or http://ow.ly123abc etc. = shortened URLs (saves character count) RT = retweet
Uses of Twitter ,[object Object],[object Object],[object Object],“ We need 4 volunteers this afternoon to help walk dogs #HelpHSUS” ,[object Object],[object Object],[object Object],Twitter >>
Crowdsourced Volunteering ,[object Object],Are there small scale projects that many people could contribute to?
Crowdsourcing can be complex. Open Green Map is an interactive mapmaking tool that helps people all over the world quickly share their own selection of sustainability sites, pathways and resources with others.
But it doesn’t have to be. #nwf
How do you benefit? Support from people who want to show they support you. Access to people you’ve never had access to before. Insight into how your organization is perceived by the public. Instant feedback on any initiatives or services.
Social Media on VolunteerMatch ,[object Object]
How are people using AddThis? * Based on all shares from May 2009 – June 2010
Anatomy of a Social Opportunity Cross-Cultural Solutions: 91 Shares http://www.volunteermatch.org/search/opp633367.jsp
More Social Media on VolunteerMatch Facebook Connect makes it easy for volunteers to share information about your organization with their friends on Facebook.
“ Like” any volunteer opportunity or organization on VolunteerMatch.org. Social Media on VolunteerMatch
And when people sign up for your volunteer opportunities or review your organization, they will be prompted to share this with their friends on Facebook.
Cheat Sheet Delicious YouTube LinkedIn Facebook Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for attending! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources: Check out some great blogs and guides on using social media: http://delicious.com/volunteermatch/sm_volunteerengagement Download our Getting Started with Social Media Guides: http://www.box.net/shared/f4n3009nyz

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Social Media and Volunteer Engagement

  • 1. Social Media and Volunteer Engagement Victoria Pacchiana, Online Communications Manager VolunteerMatch Webinar
  • 3. Now What are they saying?
  • 5. They’re sharing their experiences and talking about the things they care about.
  • 6.
  • 7. But they’re not just talking.
  • 8. Social media can be a place for giving and receiving. What can your organization give?
  • 9. Delicious.com Delicious.com lets you create a library of content that is accessible by anyone, from anywhere. Go>> Use tags to organize your bookmarks. Create an RSS feed for your bookmarks or link your account to Twitter to keep people updated.
  • 10. YouTube Communicate your organization’s mission and work – easily. Video credit – charity:water
  • 11. But you don’t need fancy camera work to make a connection. Creating simple videos to train volunteers and introduce them to your organization can save you time. And, it helps volunteers get to know you better. Video credit – La Puenta Library
  • 12.
  • 13.
  • 15.
  • 16.
  • 17. Twitter @____ = say hi, reply to, direct your followers to # = group tweets into a category or thread http://bit.ly/NEAWt or http://ow.ly123abc etc. = shortened URLs (saves character count) RT = retweet
  • 18.
  • 19.
  • 20. Crowdsourcing can be complex. Open Green Map is an interactive mapmaking tool that helps people all over the world quickly share their own selection of sustainability sites, pathways and resources with others.
  • 21. But it doesn’t have to be. #nwf
  • 22. How do you benefit? Support from people who want to show they support you. Access to people you’ve never had access to before. Insight into how your organization is perceived by the public. Instant feedback on any initiatives or services.
  • 23.
  • 24. How are people using AddThis? * Based on all shares from May 2009 – June 2010
  • 25. Anatomy of a Social Opportunity Cross-Cultural Solutions: 91 Shares http://www.volunteermatch.org/search/opp633367.jsp
  • 26. More Social Media on VolunteerMatch Facebook Connect makes it easy for volunteers to share information about your organization with their friends on Facebook.
  • 27. “ Like” any volunteer opportunity or organization on VolunteerMatch.org. Social Media on VolunteerMatch
  • 28. And when people sign up for your volunteer opportunities or review your organization, they will be prompted to share this with their friends on Facebook.
  • 29.
  • 30.