VolunTECH for Nonprofits and Tech Innovators
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How are technology shifts and changing market needs changing how people volunteer today? What are the ways that corporations, startups, brands, government agencies and campuses are influencing the volunteer landscape? How can nonprofits capitalize on these trends? Robert Rosenthal, VP of Communications & Marketing for VolunteerMatch, shares this presentation in the Beacon Lounge at the 2013 SXSW Interactive festival.
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VolunTECH for Nonprofits and Tech Innovators
- 1. Conteent
- 2. The Web’s largest volunteer engagement network VolunteerMatch.org • 10 million annual visitors • 91,000 nonprofit orgs • $3.2 billion in social value generate since 1998. VolunteerMatch Solutions • Hosted platforms, API solutions, pure consulting and training. • 170 enterprise clients.
- 3. Who’s Behind Volunteering Change? Nonprofits Government Companies Tech Everyone. Volunteers Startups “If you want to be interesting, be interested.” Campuses Brands
- 4. VolunTECH Matrix of Needs Nonprofits More capacity. More donations and more supporters. Companies More choices for employees. More integration with charitable giving programs. International options. Brands More sales and demonstrable ROI. Campuses More alignment with classroom-service learning needs. More recognition in the community. Tech Startups More ways to have tech make a difference. More relationships with nonprofits. “If you want to be interesting, More access to affordable data, APIs and widgets. Government More cooperation. be interested.” to political problems. More solutions
- 5. VolunTECH Matrix of Needs Kids I need to have fun and be social. Learning’s good too. Do I get school credit? Millennials Help me get into college/a job. Show me my impact. Can my friends come? Professionals I want to use my skills. I’d rather NOT use my skills. I only have 30 minutes a week. Parents Improve the school/church/shelter where we live. Set a good example for my kids. “If you want use my skills. new. Boomers to something I’m looking for be interesting, I want to be interested.” Let me have control of the project.
- 7. Petitions
- 8. Sharing
- 9. Crowdfunding
- 11. Database/CRM
- 12. Adwords/SEO
- 13. Google Apps
- 16. Filtering
- 17. Skills Identification 40% of VolunteerMatch listings include skills. Avg connections per listing: Skills – 34 No skills - 15
- 18. Hosted Platforms
- 19. APIs & Widgets
- 20. Tapping Change • Test new volunteer engagement ideas but use what works. Nonprofits • Explore ways to integrate volunteering with fundraising. • Learn the volunteer engagement basics! • Prioritize volunteering in CSR or brand programs. Companies/Brands • Decide on “best in class” or “one-stop shop”. • License and extend existing solutions if possible. Startups • Recognize that nonprofit relationships are a signficant barrier to growth. • Know Thyself. Volunteers • Rethink your assumptions about what volunteering is! • Don’t give up: The perfect fit is one click away.
- 21. More Resources Blog for Nonprofits EngagingVolunteers.org VolunteerMatch Learning Center learn.volunteermatch.org Reach me: Twitter: @volmatchRobert Blog for Companies Email: news@volunteermatch.org VolunteeringIsCSR.org
Notes de l'éditeur
- What’s drivingVolunTECH? An astonishing diversity of needs:Nonprofits - More capacity, more donations, more supportersCompanies – Programs for employees: skills, probono, team, reporting, international, giving program integration.Brands – Relationships with new consumers, measurable ROI, creative recognition.Campuses – Alignment with classroom/service learning needs, community outreach reputation.Tech Startups – Jumpstart relationships with nonprofits; Affordable access to data, APIs and widgets.Government – Everyone to get along; solutions for political problems; Must be affordable.
- What’s drivingVolunTECH? An astonishing diversity of needs:Nonprofits - More capacity, more donations, more supportersCompanies – Programs for employees: skills, probono, team, reporting, international, giving program integration.Brands – Relationships with new consumers, measurable ROI, creative recognition.Campuses – Alignment with classroom/service learning needs, community outreach reputation.Tech Startups – Jumpstart relationships with nonprofits; Affordable access to data, APIs and widgets.Government – Everyone to get along; solutions for political problems; Must be affordable.
- What’s drivingVolunTECH? An astonishing diversity of needs:Nonprofits - More capacity, more donations, more supportersCompanies – Programs for employees: skills, probono, team, reporting, international, giving program integration.Brands – Relationships with new consumers, measurable ROI, creative recognition.Campuses – Alignment with classroom/service learning needs, community outreach reputation.Tech Startups – Jumpstart relationships with nonprofits; Affordable access to data, APIs and widgets.Government – Everyone to get along; solutions for political problems; Must be affordable.
- Once you’