About i media-international - a digital communications agency

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i-media-international is a New York City based digital communications agency offering a portfolio of public relations, digital communications, and digital content delivery services.

Marketing

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This example was developed
for an energy client targeting
the food processing industry.

This example was developed
for a technology client
targeting CIOs. These can be
produced in Spanish as well.

Our patented solution allows user to broadcast content to
screens & tablets placed in strategic locations via a device
about ¼ the size of your mouse.
You Control the Message
• Web-based dashboard
• Can be accessed via any
device from the office,
your laptop, phone, or
tablet
• Very easy to upload and
schedule content
Easy to Use. Plug-N-Play.
• Screens can be placed
around the corner or
around the world
• Video streams can be
assigned per screen or
group of screens
• No IT help required
• Plug-and-play
• Up and running
instantly
You
Your Message & Content
The Device.

Sunbox Video
Network using
KloudSign
technology.
As seen in The Apprentice on:

KloudSign technology
deployed in Synechron
Innovation Center in
Dubai

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We're a specialist provider of retail technology solutions, with a focus on in-store marketing. For over a decade we have pioneered the application of digital Screen Media across a wide range of environments worldwide, including retail stores, motor showrooms, shopping malls, airports, hotels, and travel duty free. We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi faceted marketing technology concepts and digital Screen Media networks. Unusually in our sphere, all services are provided in-house, enabling us to be highly responsive in order to meet the needs of today's fast moving consumer marketing environment.

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Project Glass is a research and development program by Google to develop an augmented reality Head-Mounted Display (HMD). The intended purpose of Project Glass products would be the hands-free displaying of information currently available to most Smartphone users, and allowing for interaction with the Internet via natural language voice commands. These glasses will have the combined features of virtual reality and augmented reality. Google glasses are basically wearable computers that will use the same Android software that powers Android Smartphone and tablets. The emergence of Google Glass, a prototype for a transparent Heads-Up Display (HUD) worn over one eye, is significant on several levels. It is the first conceptualization of a mainstream augmented reality wearable eye display playing out in a viral marketing campaign. Google Glass will enable us to capture video, let us interact with personal contacts, and navigate maps, amongst other things. It has been provocative enough to scare both Apple and Microsoft, who had been issuing patents for augmented reality products of their own . However, most salient of all is the way Google Glass is framed in media as the brainchild of Sergey Brin, the American computer scientist of Russian descent who co-founded Google. Brin is also celebrated in online articles as a real life “Batman,” who is developing a secret facility resembling the “Batcave”. This paper argues that Glass’s birth is not only a marketing phenomenon heralding a technical prototype, it also suggests and speculates that Glass’s popularization is an instigator for the adoption of a new paradigm in Human- Computer Interaction (HCI), the wearable eye display. Glass’s process of adoption operates in the context of mainstream and popular culture discourses, a phenomenon that warrants attention. Google Glass is as futuristic a gadget we’ve seen in recent times. A useful technology for all kinds of people including handicapped/disabled.

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In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

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About i media-international - a digital communications agency

6. • • • • • • •

7. • • • • • This example was developed for an energy client targeting the food processing industry.

8. This example was developed for a technology client targeting CIOs. These can be produced in Spanish as well.

9. • •

10.

11.

12.

13.

14.

15. • • • • • • • • •

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18. Our patented solution allows user to broadcast content to screens & tablets placed in strategic locations via a device about ¼ the size of your mouse. You Control the Message • Web-based dashboard • Can be accessed via any device from the office, your laptop, phone, or tablet • Very easy to upload and schedule content Easy to Use. Plug-N-Play. • Screens can be placed around the corner or around the world • Video streams can be assigned per screen or group of screens • No IT help required • Plug-and-play • Up and running instantly You Your Message & Content The Device.

19. • • • • • • • •

20. Sunbox Video Network using KloudSign technology. As seen in The Apprentice on:

21. KloudSign technology deployed in Synechron Innovation Center in Dubai

About i media-international - a digital communications agency

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