1. Two Chinese Bloggers to Develop a Spain Tourism Brand in China
They are traveling around Spain, recording the country's customs and food in a video that will be distributed in the Asian giant.
Madrid, Spain, June 25, 2013 - They are traveling around Spain, recording the country's customs and food in a video that will be
distributed in the Asian giant.
Two Chinese bloggers, Penni Dai, a food writer and columnist for specialist publications, and Murong Yindao, a comic illustrator,
arrived in Valladolid on 22 June. This was their first stop in a tour of Spain that will provide them with the inspiration to create a
Spain tourism brand in China, based on the very latest, themed tourism, full of unique encounters and experiences.
The bloggers (who have almost 2.5 million followers between them) will visit Barcelona, Zaragoza, La Rioja, Madrid, Seville,
Segovia and Granada. During their stay in Valladolid they will find out at first hand what it means to go out for tapas, eat a
delicious suckling lamb and enjoy the wine-making heritage of the province.
Throughout their stay in Spain they will be accompanied by a recording team. The footage recorded will be used to make a
promotional video, which will be disseminated in China to promote the Marca España as part of a strategic collaboration with
the Spanish Tourist Board Turespaña.
This promotional activity, which is one of the most significant to have been carried out to attract Chinese tourists to Spain, is
part of a tour organised by Chinese Friendly in collaboration with Renfe and Turespaña.
Press Contact:
Marca Espana
Media Relations
Marca Espana
Serrano Galvache, 26 28033 Madrid, Espana.
512-212-1139
marcaespana@vos-us.com
http://marcaespana.es
Spain Tourism Brand, Chinese Bloggers, Marca Espana, Asian giant