Need to market yourself or your company, product, or event without a big budget? Learn how! We'll give an overview of how to: set up, search engine optimize (SEO), write, and promote a blog or web site with twitter, RSS, Facebook, and sharing icons; make a video at low cost and publish it to YouTube and elsewhere; video SEO; SEO basics.
1. Eric Krock Co-Founder, Voximate http:// twitter.com/#!/voximate http://www.voximate.com/blog/
2.
3. Why Would You Listen to Me? What Where Notes Co-Founder, Voximate http:// www.voximate.com / Solution for Agile project management & collaboration in private beta – ask for invite! Blogger http:// www.voximate.com /blog/ Tweep (twitter user) @ voximate @ WeAreSaidMusa @ WeAreShoaib @ AIDSvideos 1600 followers / 7 mo. 580 followers / 2 mo. 872 followers / 1 mo. 390 followers / 1 mo. Not-for-profit Vlogger http:// www.AIDSvideos.org / http:// www.youtube.com/AIDSvideos 2.4M views for 106 videos. Cost: $33k all-in including video HW, SW, creation, travel, translation Facebook http:// www.facebook.com/WeAreAllSaidMusa http:// www.facebook.com/WeAreAllShoaib
4.
5.
6.
7.
8.
9.
10.
11. Other Wordpress Configurations Have static company home page, put blog at YourDomain/blog/ http:// codex.wordpress.org/Creating_a_Static_Front_Page Pretty permalinks http:// codex.wordpress.org/Using_Permalinks Show only excerpt from post on blog home page to avoid duplicating content http://themehybrid.com/support/topic/show-only-excerpt-in-homepage http:// themehybrid.com /themes/structure Put link to post at end of excerpt http://themehybrid.com/support/topic/how-to-change-at-end-of-post-and-make-it-an-active-link Hardening security. (Update both Wordpress & plug-ins promptly!!!) http:// codex.wordpress.org/Hardening_WordPress