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CIM presentation on hofstede's culture analysis in countries Italy, Brazil, China & Russia,

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  1. 1. Hofstede’s Cultural Dimensions
  2. 2. Power Distance The extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally.
  3. 3. Uncertainty Avoidance The extent to which the members of a culture feel threatened by ambiguous or unknown situations and have created beliefs and institutions that try to avoid these.
  4. 4. Individualism Vs Collectivism The degree of interdependence a society maintains among its members.
  5. 5. Masculinity Vs Feminity The fundamental issue here is what motivates people, wanting to be the best (masculine) or liking what you do (feminine).