10. Content Viewing is Not
Passive ....
It will be an insult to your viewers if you
assume that “all” of your viewers will watch
passively.
TV viewing has been a passive experience
not by choice! until now .....
Viewer involvement is a must in future!
Wednesday, October 26, 2011
11. Content should also
be ....
Personalized
TV is no longer just a broadcast medium.
Viewers should have a personalized
experience.
Wednesday, October 26, 2011
12. Apart from Content, Smart TV gets its smarts from ....
Connectivity
Interactivity
Self Expression
Personalization
Social Graph
Wednesday, October 26, 2011