This is my first keynote speech after me taking over the role of CEO at BT&BT. I delivered this speech at CIOs conference held at Goa, by Greyhead http://www.dynamiccio.com/ME/agenda.php

1. V. Srinivasa Rao (VSR)
CEO
BT & BT Management Consultancy

2. • SELL Moments of
Experience not products
• MEET the needs of Digital
Natives
• LEVERAGE Convergence
of Physical & Digital World
2

3. 3

4. 4

5. BUILDING DIGITAL M&E
ENTERPRISE IS BEYOND
SET-TOP BOXES
5

6. 0
1
2
3
4
5
Superior Experience
Collaborative
Intelligence
Contextual
Predictability
Omni PresentLean
Environment Friendly
Preventive Safety &
Secuirty
6

7. UNDERSTAND CONSUMER
BEHAVIOR & MOOD TO PROVIDE
SUPERIOR
EXPERIENCE
7
1

8. 27% AVERAGE POTENTIAL
REVENUE LOSS DUE TO POOR
CUSTOMER
EXPERIENCE
Source: Oracle 8
1

9. 9
1

10. • Tell stories that resonate with people
• Click on an emotion for a list of mood-customized content
10
1

11. 11
1

12. 12
• Access BBC iPlayer
• Discover more shows
• Catch up with the latest BBC News text
and video clips at any time of the day
• Check the weather forecast in your area
1

13. Assignments , Live News Tie-Ins, Open Suggestions, User
Generated Ads, Crowd produced Films
COMMON PEOPLE
GET ROOM IN MAINSTREAM MEDIA
13
2

14. EMPLOYEES
BRING COLLECTIVE INTELLIGENCE
FOR INNOVATION, PRODUCTIVITY
& BETTER CUSTOMER SERVICE
14
2

15. 15
"This Is AHH”
Theme: What it feels like
when you take a sip of
Coke
• 400 submissions from
teens all over the world
• 40 clips made the final
• To be featured in teen
favorite TV networks
2

16. 16
2

17. • 80,000 people
• 192 different countries
• Submitted over 4500 hours
footage
• Final 334 people
• 95 min documentary movie
17
2

18. developing a
local map of
Dengue fever
cases that tend
to occur in
tropical regions
during their
rainy seasons.
18
2

19. 19
REAL TIME INSIGHT
& FORESIGHT
THROUGHOUT THE M&E
VALUE CHAIN
3

20. 20
Financial Analytics
Procurement Analytics
HR Analytics
Marketing Analytics
3

21. 21
Multi Source
Content
Acquisition
Collaborative
Aggregation
Multi Channel
Distribution
Marketing &
Brand
Management
Customer
Experience
Management
Human Resource Management
Procurement Management
Innovation Management
Rights & Assets Management
Finance, Legal, Regulatory
Capture Data at different points of M&E Value Chain, mine the data, get
insights and create algorithms to simulate future to get Foresight
3

22. 22
CONVERGENCE OF
STRUCTURED, UNSTRUCTURED
& SEMI STRUCTURED DATA TO
GET REAL TIME
INSIGHT &
FORESIGHT
RIGHT Decisions, Corrective & Preventive actions at RIGHT time
3

23. 23For the 2014 Super Bowl: 24.9 million tweets, 381,605 tweets per minute, 50 million people & 185
million interactions on Facebook
Create innovative new Ad products and consumer
experiences in the exciting intersection of Twitter and TV
3

24. 24
Assist agencies and advertisers in making data-driven media planning and buying
decisions that incorporate the full impact of Twitter TV
3

25. 25
1. Delivers Suite of New Advertising Products
2. Advertisers to enhance their media plans by matching their own consumer data, and
third party consumer data, with anonymized Comcast subscriber data
3. Advertisers optimize national campaigns across the NBCUniversal portfolio on linear
television and target them at the household level on video on demand (VOD) inventory.
3

26. 26
Television programming reformatted for multiple devices
Synchronization between screens is key
Omni platform programming is complex
4

27. 27
5

28.  Eliminate Eight Wastes in M&E
 Bring Certainty in M&E Workflow
 Bring Predictability in M&E Workflow
 Create & Aggregate Just In Time Content
 Continuously Improve & Innovate
28
5

29. TO SAVE TREES & WATER
TO REDUCE CARBON EMISSIONS
TO REDUCE TRAVEL
TO SAFEGUARD ANIMALS
29
6

30. 30
7

31. 0
1
2
3
4
5
Superior Experience
Collaborative
Intelligence
Contextual
Predictability
Omni PresentLean
Environment Friendly
Preventive Safety &
Secuirty
31

32. 32

33. 33
Digital Business
Model
Digital Business
Processes/
Value Chain
Digital Business
Skills
Digital Content/
Digital
Programs
Digital Business
Operating
Model
Digital
Technology
Strategy
Digital
Technology
Architecture
Digital
Infrastructure
Digital
Technology
Governance
Digital
Applications
Digital
Business
Culture
Digital
Technology
Skills

34. Social
AnalyticsMobile
• CLOUD (ELASTIC COMPUTING, ELASTIC
STORAGE, ELASTIC NETWORKS)
• UNIFIED SECURITY
• INTERNET OF THINGS
SMAC
SMAC++
DIGITALIZING
M&E
ENTERPRISE
MEANS
REIMAGINING
34
• NETWORKS (Wired, Wireless)

35. 35
Digital
Visionaries
Digital
Leaders
Digital
Laggards
Digital
Beginners
Source: BT&BT

36. 36

37. 156 MILLION TV HOUSE HOLDS
DO NOT HAVE SET-TOP BOXES
37

38. 38

39. 39

40.  Connected Gram Panchayats
 4G Broadband by Reliance in 22 Areas
 Affordable smart devices
 Digital India dream by PM
 Government Mandate for Set-Top Boxes
40

41. GET READY FOR
DIGITALIZATION
41

42. 42

43. CIOs IN COLLOABORATION WITH
BUSINESS LEADERS HAVE TO CREATE
M&E DIGITALIZATION BLUE PRINT NOW
TO BUILD
FUTURE PROOF &
FUTURE READY M&E
43

44. CIO HAS TO BECOME
CHIEF DIGITAL
OFFICER (CDO)
TO DIGITALIZE M&E
44

45. 45
MANAGING IT APPLICATIONS &
INFRASTRUCTURE IS HYGIENE
FACTOR TODAY

46.  Co-Create digital business strategy
 Identify new sources of customer value
 Create Digital Transformation Roadmap
 Create Execution Governance for Digitalization
 Embed digital capabilities into Enterprise
 Quantify the success of a digital enterprise
 Establish Customer Experience Management
46

47. 47

48. 1. CREATE DIGITAL TECHNOLOGY STRATEGY
2. BUILD DIGITAL TECHNOLOGY ARCHITECTURE
3. ESTABLISH DIGITAL TECHNOLOGY FOUNDATION
4. CO-CREATE DIGITIAL BUSINESS BLUEPRINT
5. IDENTIFY PILOT DIGITAL INITIATIVES
6. IDENTIFY DIGITAL APPSTORE
7. ESTABLISH DIGITAL CENTERS OF EXCELLENCE
8. ESTABLISH NEW PARTNERSHIPS
9. FINALIZE NEW SOURCING METHODS 48

49. All rights reserved. No part of this document
may be reproduced, distributed, or transmitted
in any form or by any means, including
photocopying, recording, or other electronic or
mechanical methods, without the prior written
permission of BT & BT. For permission
requests, write to suresh_chandra@btbt.co.in