The document discusses the 7 C's of effective communication: 1. Completeness - The message should include all necessary details like who, what, when, where, why. Complete messages are more likely to achieve desired results and build goodwill. 2. Conciseness - The message only includes relevant information without unnecessary repetition. Concise communication saves time and provides a clear, compelling message. 3. Consideration - The message considers the recipient's perspective, uses a positive tone, and maintains their self-respect. This builds goodwill and ensures a pleasant effect. 4. Concreteness - The message uses specific facts, figures, and vivid language rather than vague terms. This rein

1. 7 C’s of Communication
Results That Exceed Expectations
Vishwanathan Thata

2. Some Quotes to Quench….
You can change your world by changing your words... Remember, death
and life are in the power of the tongue - Joel Osteen
Of all our inventions for mass communication pictures still speak the
most universally understood language - Walt Disney
“Ennachu” – Vijay Sethupathi
“Shhabbbaaa Mudiyale” – Vadivelu
Excuse Me, I Am VenuGopal From Tidel Park - Mayilssami
Nagoor biriyani ulundurpettaile irukira naikkuthan kidaikunonu
eluthirntha yaralaiyum mattha mudiyathu - Santhanam
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3. Setting “Tone”
3 Parts of Communication
`Verbal
Vocal
Visual
Positive Attitude – Honey, Thanks & Dear
Neutral – Maybe, Really & Oh
Negative – Don’t, Brute & Terrible
Each of the nine words with each of the three tones, positive, neutral,
or disliking of an imaginary addressee.
Then listened to by 30 University of California undergraduates.
Instructed to imagine each word was being said by one person to other & to judge
the speakers attitude
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1/3rd were instructed to ignore information provided and concentrate TONE
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Other 1/3rd asked to ignore the tone and pay attitude only to the meaning of the words
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Remaining were asked to concentrate on both Tone & Content
First study found that when subjects used just the vocal tone and the content to discern the speaker’s
attitude, they relied more on tone than content.
Dr. Albert Mehrabian, a
Professor of Psychology at
UCLA
Second study, significant effects of both facial expression and tone were found when subjects attempted to
judge the attitude of the hypothetical speakers
He suggested that the combined effect of simultaneous verbal, vocal and facial attitude communications is a
weighted sum of their independent effects — with the coefficients of .07, .38, and .55, respectively
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4. Miles to go before i sleep……..

5. Seven C’s of Effective Business Communication
Conciseness
Consideration
Correctness
7 C’s
Completeness
Clarity
Concreteness
Courtesy

6. Completeness
“the message must bear all the necessary information to bring the response
you desire”. One of the most famous terms use under this title is the “5’w’s”.
5’w’s includes Who, What, When, Where and Why.
Benefits of Completeness
Complete messages are more likely to produce desired results.
They can do a better job of building goodwill.
Complete information always gives additional information wherever
required, it leaves no question in the minds of the receiver
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7. Conciseness
The message only contains the information only relating to the topic and don’t
have irrelevant information
While composing a conciseness in message we have to bear following points in mind.
Eliminate wordy expressions.
Include only relevant stuff.
Avoid unnecessary repetition.
Benefits of Conciseness
• Conciseness saves time of both the sender and receiver.
• Concise communication provides short and essential message in limited words to the
receiver/audience.
• Concise message is more appealing and comprehensible to the receiver/audience.
• Concise message is non-repetitive in nature
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8. Consideration
“Consideration implies ‘stepping into the shoes of others””
It refers to the use of “You Attitude”, emphases positive and pleasant facts, visualizing reader’s
problems, desires, emotions and his/her response.
Effective communication must take the receiver/audience into consideration
Benefits of Consideration
Pose the good and pleasant effect
Length of the message is short which saves time both sender and
receiver.
Ensures that the self respect of the audience is maintained and their
emotions are not harmed
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9. Concreteness
“Being definite, vivid and specific rather than vague, obscure and general
leads to concreteness of the message”.
While composing Concreteness in message we have to bear following points in mind.
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Use specific facts and figures.
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Put actions in our verbs.
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Choose vivid, image-building words
Benefits of Concreteness
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Concreteness reinforces confidence.
It is supported with specific facts and figures.
It makes use of words that are clear and that build the reputation.
It creates positive and pleasure affect on reader

10. Clarity
“Clarity demands the simple language and easy sentence structure in composing the
messages”.
Clarity implies emphasizing on a specific goal or objective at a time, rather than trying to
move away from track
Clarity comes with the use of exact, appropriate and concrete words.
While Composing the Clarity in message we have to bear following points in our mind.
Choose precise, concrete, and familiar words.
Construct effective sentence and paragraphs.
Use the simple words rather than jargon words.
Benefits of Concreteness
Clarity makes comprehension easier
Complete clarity of thoughts and ideas enhances the meaning of
message
Clear message makes use of exact, appropriate and concrete words.
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11. Courtesy
“Doing well with good intentions” called Courtesy
Courtesy means being polite, kind, judicious, enthusiastic and convincing.
Courtesy reflects the nature and character of the sender of the message.
Benefits of Courtesy
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Here the following suggestions for generating a courteous tone.
I. Be sincerely tactful, thoughtful and appreciative.
II. Use expressions that show respect.
III. Choose non discriminatory expressions.
IV. Omit questionable Humour
Courtesy creates goodwill.
Courtesy strengthen relations.
Courteous message is positive and focused at the receiver/audience.
It makes use of terms showing respect for the receiver of message.
It is not at all biased
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12. Correctness
The core of Correctness means “sentence ought to be proper grammatical, punctuation,
and well spell” or free from any sort of errors
Correctness in the communication implies that the correct information is conveyed
through message.
The encoder should know the status, knowledge and educational background of the
decoder
Benefits of Correctness
Correctness in message helps in building confidence
The message is exact, correct and well-timed.
If the communication is correct, it boosts up the confidence level
It checks for the precision and accurateness of facts and figures used in the message.
It makes use of appropriate and correct language in the message
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13. Conclusions
A man is seldom better than his conversation
-German Proverb
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