CREATE PF: Creative Business Roundtable - 2014.05.14

© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
Judith Wimmer
Vujàdé Ltd. – Supporting Forward Thinking
2014.05.14
Photoby:VujàdéLtd–JasperBouwsma
BUSINESS MODEL GENERATION
A common language to develop
and discuss business models

© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
•  EINLEITUNG
•  BUSINESS MODEL CANVAS
NESPRESSO CASE
•  ANWENDUNG & PRINZIPIEN
30 MINUTEN

3

4
Vu-jà-dé
Vujàdé is the opposite of déjà vu and gives the impression that something
has not yet taken place, or has never been there.
Looking for new solutions. Critically questioning existing structures and behavior.
Looking at something from a different or an unusual point of view.
In other words, Vujàdé stands for innovation.
Photo by: Vujàdé Ltd – Jasper Bouwsma

1. CORPORATE CONSULTING
2. START-UP SUPPORT
3. INCUBATION
À PROPOS

6
A Swiss Business Book author

Insert Photo of book with Jasper’s Name.
Co-Created
by Jasper Bouwsma, Founder & CEO Vujàdé –
one of 470 practitioners from 45 countries

Judith Wimmer
Sr. Consultant, Vujàdé Ltd.
Vujàdé is a consultancy supporting organizations to achieve breakthrough
innovation. We work with companies of all sizes, from corporates to SMEs and
start-ups, in industries from insurance to fashion, and from construction to life
sciences. Vujàdé is located in Biel/Bienne, Switzerland, and is establishing a
presence in London, UK.
Judith Wimmer is a Senior Consultant at Vujàdé and combines an open minded
spirit with a well structured hands-on mentality. Due to her working experience
in and for start-ups as well as with large organizations, she has a quick and
natural understanding of customer and client needs.
She has gained extensive experience in applying the Business Model Generation
framework in various customer projects and industries. Judith is trained by
Alexander Osterwalder, and his company Strategyzer.
Judith was born and raised in Austria, has a background in Media Technology
and Design. She worked as project manager in the field of corporate
communications in Germany and Switzerland. In addition, Judith consulted
individuals and teams in strategic projects and organisational development
and is currently finishing her MAS Change and Organisational Dynamics.

TOPIC
OUR
FOR TODAY

ACCELERATED INNOVATION
WE ARE INVETING MORE, MORE QUICKLY

ACCELERATED ADOPTION
SOCIETY IS ADOPTING TECHNOLOGY FASTER AS WELL

Curt Carlson
CEO SRI International
In exponential times, if you improve
your performance incrementally
”
“ YOU FALL BEHIND
EXPONENTIALLY

WHO KNOWS
THE BOOK?

1
QUESTION
HOW MUCH DOES
1KG COFFEE COST
?

CHF6.95

CHF95.-

WHY HAS
NESPRESSO BEEN
SO SUCCESSFUL?
?

NESPRESSO
CHANGED THE
BUSINESS MODEL
FOR COFFEE

RESULT 2012
USD4.0B+
(BY A SINGLE PRODUCT…)

DESCRIBE
WHAT YOU THINK
NESPRESSO’S
BUSINESS MODEL
IS.

Business Model Canvas:
Creating a common language
for business modeling

THE BUSINESS MODEL CANVAS
COST STRUCTURE REVENUE STREAMS
KEY
PARTNERS
KEY
ACTIVITIES
KEY
RESOURCES
CHANNELS
CUSTOMER
SEGMENTS
CUSTOMER
RELATIONSHIP
VALUE
PROPOSITIONS

CASE STUDY
NESPRESSO

KEY
PARTNERS
KEY
ACTIVITIES
KEY
RESOURCES
CHANNELS
CUSTOMER
SEGMENTS
CUSTOMER
RELATIONSHIP
VALUE
PROPOSITIONS
House-
hold
Business
Stores
Call
Center
N.com
Retail
Retail
N-Club
PodsMachine
Produc-
tion
Marketing
Brand
Produc-
tion
facilities
Distri-
bution
channels
Patents
IP
(1800+
patents)
Machine
Pro-
ducers
Produc-
tion
Distri-
bution
Marketin
g

HAS TAKEN A
WHILE TO BECOME
SUCCESSFUL…
NESPRESSO

© Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking
THE RIGHT BUSINESS MODEL
CAN BE THE DIFFERENCE
BETWEEN SUCCESS AND
FAILURE FOR EXACTLY THE
SAME TECHNOLOGY OR
PRODUCT

WHY WILL
NESPRESSO EVEN
BE MORE
SUCCESSFUL?
?

WE ARE MOVING FROM
PORTFOLIOS OF PRODUCTS
TO
PORTFOLIOS OF
BUSINESS MODELS.

“
Photoby:VujàdéLtd.–JasperBouwsma
Because you can't do today's job
with yesterday's methods
and be in business tomorrow.

BUSINESS MODEL ENVIRONMENT
The stages of an iteractive process

DESIGN THINKING

PROTOTYPING

Once you understand business models
you can then start prototyping
business models just like
you prototype products.
“

Sergey Brin, Co-Founder Google
“The more you stumble around,
the more likely you are
to stumble across
something valuable.”
“

KEY
PARTNERS
KEY
ACTIVITIES
KEY
RESOURCES
CHANNELS
CUSTOMER
SEGMENTS
CUSTOMER
RELATIONSHIP
VALUE
PROPOSITIONS
Guess
Guess
Guess
Guess
Guess
Guess
Guess
Guess
Guess
Guess
Guess
Guess
Guess
Guess
Guess
Guess Guess Guess
Guess Guess Guess

HYPOTHESES

HORIZONTAL
ITERATION
VERTICAL
ITERATION INCREASE
INSIGHT
ITERATE ITERATE ITERATE
GET SMARTER DURING YOUR JOURNEY

TESTING

THEOF
GET OUT
BUI NGIDL

FAIL
EARLY + CHEAP
& LEARN

VUJÀDÉ
PRINCIPLES

TRADITIONAL THINKING

NEWOLD
VJD
SHAKEN NOT STIRRED
COMBINE THE BEST OF BOTH WORLDS

VUJÀDÉ’s HOLY TRINITY
NEEDS | BUSINESS | TECHNOLOGY

VUJÀDÉ PRINCIPLES
DEVELOPMENT OF INSIGHTS DURING PROCESS
TIME

Albert Einstein
The important thing is not to stop
questioning.
Curiosity has its own reason for existing.
“

Vujàdé Ltd.
Supporting Forward Thinking
Elfenaustrasse 3
CH-2502 Biel/Bienne
Switzerland
+41 (0)32 32 32 300
contact@vujade.com
www.vujade.com

CREATE PF: Creative Business Roundtable - 2014.05.14

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CREATE PF: Creative Business Roundtable - 2014.05.14