Home Care Marketing: Mobile Websites- Should You Have One? (Bonus Pinterest Primer) http://www.homecaredaily.com/slides-from-the-home-care-marketing-webinar-mobile-websites-should-you-have-one/

1. LTC Expert Publications
Valerie VanBooven RN BSN
George Novoson
Mobile Websites
in Home Care
and Assisted
Living-
(Plus Bonus
Pinterest Primer!)

2. Agenda
 Mobile Usage- Now and in the Future
 Mobile Compatible Websites vs Mobile
Optimized Websites
 Who’s Looking at Mobile Sites?
 What Should Be Included in Your “Mobile
Version” of Your Website.
 Bonus: Pinterest Primer
 Q/A

3. Mobile Traffic in the U.S. Today

4. Apple's iPad dominates among tablet
Web traffic, delivering 97.2 percent. The
iPad also accounted for more Web traffic
than iPhones (46.8 percent versus 42.6
percent of all iOS device traffic). Apple's
iOS platform also beat out Android,
accounting for 43.1 percent of mobile
Web mobile Web traffic, compared with
the 34. 1 percent delivered by Google's
mobile operating system.

8. Opted-In from your website
 Opted- In from your website.
 Send an automated hello/thank you for
visiting/ can we answer any questions
email.
 Subscribe to e-newsletter
 Quarterly- hope everything is ok, personal
email (even if automated)

12. Mobile Optimized vs Mobile Compatible Sites
If your current website is not
mobile optimized, chances
are it is a nightmare for your
mobile visitors to use. Smaller
screen sizes and mobile web
browsers mean your website
displays differently on a
Smartphone.
Without mobile-optimized
code, most websites force
mobile users to scroll or zoom,
or become unusable
because the content is
squished together. Fonts can
become so small that they
are unreadable, and if your
website uses Flash, you can
be certain no one on an
Apple device will be viewing
it.

13. Mobile websites are not just minimized
versions of your main website – they
must be responsive, fast and designed
with the mobile user in mind.
Besides adapting to the smaller screen
of a mobile device, mobile websites are
easier to navigate using touch and help
visitors get to the information and
features they need faster.

14.  Google®, Bing® and Yahoo!® each index
mobile and mobile-compatible sites
separately from non-mobile sites and are
investing heavily in developing faster and
better tools for mobile search to meet this
demand.
 Aftersocial networking, searching is the
second thing mobile internet users do the
most with their mobile web browsers. The
earlier you adopt new technologies, the
more time you have to build high rankings
and secure a highly visible position.

15. Mobile sites are faster and more
accessible.
Speed really does matter. A huge
advantage of mobile websites is the
compact size and lightweight
approach to content, allowing it to
load faster than a full website.
Mobile websites give them precisely
what they are looking for quickly and
simply.

16. Mobile sites are faster and more
accessible.

17. Mobile sites are cost effective.
Don’t spend tons of money on a
mobile site or ―mobile version‖ of your
site.
Keep it simple simple simple.
Just give the searcher EXACTLY what
they need to contact you.

18. What should you include on your mobile site?

23. Bonus: Pinterest Primer
Should you be using
Pinterest for business?
Who is the Pinterest
audience?

24. Bonus: Pinterest Primer
Add a Pinterest “Follow”
and/or “Pin It” Button

27. Bonus: Pinterest Primer
Do Follow Links
Pinterest is not only a great visual representation of
your business; it also has the extra bonus of
having SEO value.
Other large social media sites—Facebook, Wikipedia,
etc.—started out with Do Follow links, but eventually
implemented No-Follows in an effort to deter
spamming. While we cannot predict whether
Pinterest will also make this change as they
grow… the current setup provides legitimate SEO
value.

28. Bonus: Pinterest Primer
Link Back to Your Own Sites
Want to make sure that people can
find you online? Be sure to add links to
your company website and Twitter
page on your Pinterest profile. You
can also bring users to specific web
pages by adding the URL in the pin
description.

29. Bonus: Pinterest Primer
 Videos
 Videos have their own distinct section on
Pinterest. Another way to draw attention to
your videos is by adding annotations—
basically a call to action—for your audience
to pin videos they find appealing.
 These annotations should tell the visitor to “pin
this video to Pinterest” or provide a link to your
Pinterest profile. The annotation serves as
another reminder to users to engage with you
in another way in a different community.

30. Bonus: Pinterest Primer

31. Next Steps:
Next Steps:
1. Assess your own website- how does it
look on your mobile phone? Too
much?
2. Plan for a mobile website, don’t get left
behind.
3. Use Pinterest to your advantage.
4. Talk with us about mobile capabilities.

32. Contact Us:
George Novoson:
George@ltcep.com
888-404-1513
Valerie VanBooven RN BSN
Valerie@ltcep.com
888-404-1513
www.LTCSocialMark.com