Deck for our talk at Barcamp Bangalore Monsoon '15. The talk consists of experiences, stories and learnings from last one year of working closely with start-ups.

1. HELLO
CAMPERS!
BARCAMP BANGALORE MONSOON 2015 Tinkerform

2. LONG STORY SHORT,
TINKERFORM - INNOVATION CONSULTING FOR START-UPS , 1 YR OLD , ~15 PROJECTS
ME - CREATE MY OWN JOB , TRY OUT FOOD , MOVIES FAN , CHANGE ENTHUSIAST ,

3. THIS TALK IS ABOUT
July 2014 October 2015

4. WE SPOTTED
SOME PATTERNS
01 SOME TOOLS TURNED REALLY
EFFICIENT FOR WORKING WITH
START-UPS.
02 HOW MUCH PEOPLE KNOW ABOUT
THEIR REVENUE MODELS WHILE
STARTING OUT
03 THE PROBLEMS WITH
- DESIGN
- TECHNOLOGY
- BUSINESS
05 BUT WHAT’S QUALITY? 04 INVESTORS BROADLY ARE OF
TWO TYPES : THEY LET YOU
RUN THE SHOW / THEY RUN
THE SHOW
03 PEOPLE BELIEVE ALL RESEARCH
STILL TAKES PLACE AT LABS AND
GO OVER YEARS
06WE COMPARED OUR PROJECT
TIMELINES AND THERE ARE
SOME ASPECTS THAT CAN BE
MEASURED
08 WE ARE NOT LOOKING FOR
MVP, WE ARE LOOKING
FOR JUST FEW MOMENTS MADE
REALLY BETTER

5. Stakeholder
Interviews
Wireframing
Clickable
Prototype
Mobile
First
Colour
Selection
Insight
Generation
User
Personas
User
Journey
Mapping
UX Reviews
Concept
Experience
story
User
Interviews
Competitor
study
Domain
study
Design
Opportunity
mapping
01 )SOME TOOLS TURNED REALLY EFFICIENT FOR WORKING WITH START-UPS.
WE JUST CANT DO WITH STANDARD DELIVERABLES WHILE WE ATTEMPT TO PRODUCE INNOVATION. LIKE STAKEHOLDER INTERVIEWS IN A FOOD
PROJECT LITERALLY TOOK US BY SURPRISE WHEN WE DISCOVERED THAT TWO STAKEHOLDER NOT ONLY HAVE DIFFERENT UNDERSTANDING BUT
DIFFERENT MOTIVES FOR THE START-UP. WE ALSO REALIZED THE DIFFERENT STAKEHOLDERS COULD ALSO BE THE BIGGEST BRAND EVANGELISTS!

6. 02) HOW MUCH PEOPLE KNEW ABOUT THEIR REVENUE MODELS.
INTERESTINGLY START-UPS WE WORKED WITH HAD NOT FROZEN OVER THEIR REVENUE MODELS BUT THEY KNEW THERE WERE OPPORTUNITIES.
KNOWING WHAT THE BUSINESS OF A BUSINESS IS CRUCIAL. BUT IT HAS BECOME ITERATIVE AS WELL.
KNEW NOTHING HAD SOME IDEAS;
OPEN TO PIVOTS
HAD ACTIONABLE PLANS
10
60
30

7. 03) THE PROBLEM WITH DESIGN IS
DESIGNERS NEEDS TO UNDERSTAND HOW START-UPS WORK, START-UPS NEEDS TO UNDERSTAND DESIGN PROCESS AND DELIVERABLES.
THE DESIGNER WANTS
IT BUT ISNT ENABLED
TO TAKE IT
THE BUSINESS MAN
WANTS IT BUT DOESNT
UNDERSTAND IT...

8. 03) THE PROBLEM WITH TECHNOLOGY IS
THE PULLEY IS NOT JUST ABOUT THE FORMULA OR AN OBJECTIVE FACT BUT ABOUT DRAWING WATER FROM A WELL, DOING CONSTRUCTION
WORKS AND MORE! WITHOUT A PURPOSE, TECHNOLOGY DOES NOT LEAD ANYWHERE, LIKE ONCE WE WERE DISCUSSING WHAT ALL POSSIBLITIES
EXIST AROUND THE TECH THAT USER CAN DIAL AND SPEAK TO 5 PEOPLE TOGETHER FROM HIS PHONE DIRECTLY.

9. 03) THE PROBLEM WITH BUSINESS IS...?
WE ARE STILL FIGURING OUT BUT WE DON’T ENJOY MOST OF WHAT WE SEE AROUND. JUST LOOK AROUND FOR THE NUMBER OF START-UPS
GOING PUBLIC. OR WHICH ARE NOT COPIES? OR WHICH SOLVE YOUR BIGGEST PROBLEM.
ARE PEOPLE ARE JUST SURFING WITHOUT KNOWING WHAT IS WATER?

10. 04) WE ARE NOT LOOKING FOR AN MVP, WE ARE LOOKING FOR FEW MOMENTS MADE BETTER
THE DRIVING FORCES DECIDE THE FATE OF INNOVATION. IF THE DRIVING FORCE IS RELEASING AN APP IN THE MARKET, IT’LL FEEL THE SAME
TO YOUR USER; IF IT WAS A GENUINE ATTEMPT TO MAKE IT HAPPY, IT’LL FEEL SO. INNOVATING FOR BETTER EMOTIONAL EXPERIENCE NEEDS
TOOLS THAT CAN REFLECT THE EMOTIONS RATHER THAN THE SCREENS!
Image source : The images were taken from Google. We modified and used them for the purpose of our product experience story.
Swipe up and down,
Amazing playlists to be found!
No more mind reading required,
each playlist tells what its about!
People take playlists quite literally
while imaginally it could be a story
Its not just
a list of songs.
Feels like
somebody put
a life in it
Once
upon
a
time...
Once
upon
a
time...
He tapped the play button
and it was love at first sound.
|| i
The song literally stood out
and so Arjun went further in
This song
is about
a wishlist
that...
A song is not a superposition
of words on tune.
Its much more than that,
the musician’s effort and soul.
He knew he would be playing it again,
so he marked the track as a favorite.
Nobody
expressed it
this
beautifully.
Loved the song he so much
he went backstage to meet the creator!
To stay in touch with the artist,
he tapped the favorite icon.
Arjun didn’t know this would happen...
The app made an artist mix for Arjun,
with artist most popular, least popular
and personal favorites.
And when he get’s bored,
just hit refresh and next mix is there.
Oh and its available offline!
You are
so COOL!
The first tim
he got to he
If we had
made art
even that
would......
Liked the app he so much,
that it saved us advertising costs!
Inviting a friend was made so cool,
that people invited rather than telling
Nithin is so
much into
music, he
will love this
Why not add music to the invite?
And that too your favorite one!
Nice!!
Pixels,
Why don’t
you align!
meanwhile, in Nithin’s world... He was still trying to align Pixels when he g
from Arjun. It was about some a
Nithin was not always this serious about Pixels.
But now they pay him, so he cries and tries.
Nithin is from Ranchi, went to delhi for study
and came to Bangalore with his first job in his hand.
He is 24, Male, Indian.
“So what do I feel about Music?” I play it all the time when I am working! Its cuts off the noise.
Makes me shake my neck , is made by someone with
a good voice and I have 50 GB of it on my laptop.
But how do i feel about it.. that’s an interesting question.
Wait I have pixels to attend to right now...
t tried our app
at you would
it a shot.
u want
ter we would
So Nithin went to download the app. The app was really light and
installed quickly. He opened the app and played out Arjun’s song.
|| i
Nithin explored the app
while the music played.
The music playlists are beautiful
I can share music with my friends
keep my music offline
Looks worth a try!
The drumming
was so cool!
Let’s listen to
some cool
drumming!
|| i
And as he thought this,
he looked at the screen,
the song had the DRUMS tag
he just tapped and a drum
playlist was there.
Ah, Nice!
drums classic
morning
drum 1
drum 2
drum 3
drum 4
He viewed the drum tracks
and liked one
This should
be nice.
Phone
Facebook
The song played
and he liked it too,
he thought why not
share it with ajun too!
Adding a friend is super easy
do it from facebook or contacts
This should
be nice.
So he ended up adding 10
of his friends because that
was the limit too.
Can you tell me 10 people
who share music with you
and with who you do it too?
ummm...
SHARE
Sharing a so
the next ea
Hit share an
then tap th
having only
ShareMy friendsAdd friendsDrums playlistLet it beLet it be
Invite friends
Invite
VintageVintage Let it be
Karma
Let it be
Karma
Karma

11. 05) WE COMPARED OUR TIMELINES AND LOOKED LIKE SOMETHINGS ARE MEASURABLE IN PRODUCT DESIGN PHASE
KEEPING MODERATE COMPLEXITY IN MIND; IF SOMEONE QUOTES YOU LESS; JUST ASK HOW MUCH HE/SHE UNDERSTANDS ABOUT YOUR PRODUCT.
IF THEY QUOTE MORE, EITHER THEY ARE SCARED OF YOU OR THEY ARE PLANNING TO SCREW YOU. THE GOOD PART IS RESEARCH HAS BECOME
AFFORDABLE TO START-UPS WHICH MEANS YOUR COMPETITORS ARE DOING IT. CONCEPTULIZATION ALSO HAS A DEADLINE.
MOBILE APP
WEB APP
OMNICHANNEL
PHYSICAL + DIGITAL
START-UP BRANDING
ACTIONABLE RESEARCH
CONCEPTUALIZATION
NEGOTIATIONS
DELIVERY

12. 06) PEOPLE STILL BELIEVE THAT RESEARCH TAKES PLACE IN LABS AND TAKES YEARS!
OF ALL THE PROJECTS WE HAVE WORKED ON, WE HAVE ALWAYS HEARD EVERYONE SAY WE KNOW OUR USERS. AT THE END OF RESEARCH PHASE,
WE ALSO HEARD ALL OF THEM SAY, WE NEEDED THIS. REASERCH MORE THAN THE TOOLS IS ABOUT THE MINDSET.
FOOD
Quality
Taste
Warmth
Oily or not
Easy to have
Dishes
Price
Spicy / non-spicy
Veg / non veg
-> -> ->PACKAGE
Look
Organization
No spiling
Quality of material
Easy to open
Substitute for a newspaper
Space to go Creative
SERVICE
Speed
Manners of people
Punctuality
Variety
Source of food
Relationships
EXPERIENCE
Who will i have it with
Refreshing or monotonous
Full of love / cold
The space, people & food
OPPORTUNITY MAPPING FOR THE FOOD DOMAIN

13. 05) THERE ARE BROADLY TWO TYPS OF INVESTORS : THEY LET YOU RUN THE SHOW / THEY RUN THE SHOW
YOU GUYS MUST HAVE HEARD THAT INVESTORS INVEST IN IDEAS PROVEN OUTSIDE. WE FEEL ITS BECAUSE THEY KNOW HOW THESE BUSINESSES
ARE RUN, THE METRICS ARE THERE! YOU PROPOSE SOMETHING NEW, SHOW ONE THING ABOUT IT WHICH IS MORE EXCITING THAN A BITE OF
THEIR FAVOURITE FOOD.
NO FANCY
PICTURE
FOR THIS SLIDE.

14. 05) BUT WHAT’S QUALITY?
PERSONALLY IF YOU ASK ME, I’LL SUGGEST YOU TO READ ZEN AND THE ART OF MOTORCYCLY MAINTAINENCE. FOR START-UPS THERE IS A
SIMPLER WAY. ANSWER THIS, HOW DO YOU DEFINE THE QUALITY OF THIS STARTUP:
Courtesy : Uber & google

15. YOU guys STAYED!

16. THE IDEA CARD
ON THE FLY IDEAS TO TEAM SESSIONS!
FRONT BACK
A STATEMENT
A SKETCH
FRONT BACK
PEOPLE REMEMBER THEIR
THEIR TRIPS AS MEMORIES
A SKETCH
In goa we
want to
rest at beach watersports
meet
party
eat
baga
calingoute
dil chahta hai
trip planning is
a pain!THE TRIGGER
Tinkerform

17. ASK THE RIGHT QUESTIONS.
Q?
what are the ten
biggest problems
of your user?
is the one you are solving
really worthwhile?
how would people talk
about your service to
each other?
will they refer it as a
person, as an adjective?
Tinkerform

18. DAY IN THEIR LIFE
WAKE UP 10 AM 11 AM 12 AM
1 PM 2 PM 3 pM 4 PM
he gets up and snoozes the
alarm and sleeps again
he reads while he takes
a shit
he keeps a book in his
bag that he read while
on his way to wark
he checks his mail if a
new lead has replied
or not
he is feeling hungry so goes
online to check whats on
food delivery start-ups
he enjoys his food with
friends while talking
about movies, game etc..
he needs to find new
leads for his product
he needs to rush to a
meeting as it was just
created 15 mins back
FILL GAPS, SPOT PROBLEMS, EXCHANGE IDEAS...
Tinkerform

19. INNOVATION
VARIABLES V_0
01 THE TOOLS WE’LL USE 02 THE REVENUE MODELS WE CAN
THINK OF
03 THE WAY WE CONNECT
DESIGN, BUSINESS AND TECH
05 DEFINITION OF QUALITY 04 CONTROL OVER THE START-UP 03 ACTIONABLE RESEARCH
06 OUR TIME PRIORITIES08 EXPERIENCE POINTS
GAINED FROM CUSTOMERS

20. the end.
any questions?
Every idea has a form.
Tinkerform