Brief presentation of company ActiveSec and 2 products: Eskimi mobile social network and MoPunch.

1. About ActiveSec

2. Leading LT mobile content market since 2007
17 mobile & web; 7 successful products since 2006
Profitable since 2008
0.5M€ EU funding for products: 2009-2012
2 TeliaSonera nominations at “Best content partners”
2 product focus from 2010
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3. Management team: 45 years collective experience
Povilas, products: 9 yrs, 17 products
Rimantas, advisor: 15 yrs, 4 companies
Vytas, CEO: 11 yrs in IT, 3 companies
Eskimi team of 7: CC, CRM, marketing, technical
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4. ActiveSec market

5. All markets we work in are growing
Virtual goods
Mobile marketing & advertisement
Mobile payments
Mobile content
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6. Until 2012 primary audience of mobile data
users will increase 270% to 2.7B, secondary
audience of internet
20% to 2.3B
In emerging markets, audiences almost do not
overlap
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7. Customer involvement:
60%
of all mobile internet time is
spent on social networks*
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* Research by “Ground truth”

8. Market growth: revenue
• Virtual goods revenue expected to increase
to 14B$ in 2012
• Mobile applications revenue expected to
increase to 17,5B$ in 2012
* Reports done by people working in the field, not research 8
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companies 

9. Products & business

10. ActiveSec today is focused on 2 main worldwide
products
Eskimi: Mobile-First Social Network
MoPunch: Mobile content accelerator
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11. Eskimi
mobile social network

12. What
we do in Eskimi?
In Eskimi we are working with
basic customer needs to meet
new people, socialize and and
feel important
Customers with no PC access in
emerging countries and even in
Europe have no other ways to
communicate
We are solving this problem by
offering a mobile platform to
socialize and have fun

13. Eskimi
business perspective
Mobile-first social network
Cross platform (mobile + web)
Virtual goods, targeted ads
Future: virtual life and economy
70,000 global customers, first
revenue

14. Eskimi
customer perspective
serving basic customer needs to
meet new people
untargeted audience of non-PC
users
easy going SMS like
communication  no barrier to
start chatting
culture focused product adapting
using keyword cloud

15. Mobile content accelerator

16. MoPunch is an open, free mobile content shop
platform, creating the possibility for everyone with no
mobile content, programming skills or billing
create their own mobile content shop and earn
money
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17. With MoPunch you can:
Create your own mobile content shop
Choose from already pre-created shops
Choose from a collection of more that 500’000 content items
Use different pricing and billing options
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18. To participate in $44bn mobile content business,
you do not need to
…have your own content
…have billing connections with mobile operators
…have programming skills to create a mobile site
…have know-how of content marketing
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19. To participate in $44bn mobile content business,
you do not need to
BECAUSE WE DO
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