Company ActiveSec presents mobile social network Eskimi, and its benefits for mobile operators to integrate the social network on-deck.

1. ARPU and loyalty increase
mobile social network Eskimi
Vytas Paukstys
CEO, ActiveSec
@vytaspaukstys

2. Company
behind Eskimi

3. ActiveSec experience:
profitable products
Founded in 2006, since 2007 leading mobile content
market by revenue
17 mobile & web; 7 successful products
Profitable since 2008
0.5M€ EU funding for products: 2009-2012
2 TeliaSonera nominations at “Best content partners”

4. Market
overview

5. Fastest growing
target audience
4bn
customers to
target in 2012
Primary audience of mobile data users
will increase 270% to 2.7bn, secondary
audience of internet 2.3bn

6. Deep customer
involvement
60%
of all time spent on
mobile internet is
spent on social networks
* Study by “Ground truth”

7. Booming global revenue
markets
$30bn in 2012
• Virtual goods to $14B
• Mobile applications to $17,5B
* Studies done by KZERO, GETJAR.

8. About
Eskimi

9. Eskimi
business perspective
Mobile-first social network
Cross platform (mobile + web)
Virtual goods, targeted ads
Future: virtual life and economy
Since March 2010, 90,000 global
customers, first revenue

10. Eskimi
customer perspective
serving basic customer needs to
meet new people
untargeted audience of non-PC
users
easy going SMS like
communication  no barrier to
start chatting
culture focused product adapting
using keyword cloud

11. Eskimi
main weekly metrics
17 sessions per user
605 page views
50 private messages
7Mb GPRS traffic
3 hours average spend on site

12. Benefits for
operator to partner

13. Eskimi
operator benefits
Increases return rate to portal
Increases customer ARPU
Increases GPRS traffic
Generates premium WAP & SMS
revenue
Operator enters into growing
market of virtual goods

14. 3 ways of
Eskimi integration
Simple: Link in mobile portal
More deep: portal integration
Partnership: Eskimi as official
portal social network