BledCom keynote: Engaging as a community of public relations practice
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This is a speach that I gave at BledCom in Bled, Solvenia on bridging PR and academia and practice to create a community of practice.
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BledCom keynote: Engaging as a community of public relations practice
- 1. 1 | 04.07.2014 July 2014 BledCom
- 2. 2 | 04.07.20142 | 04.07.2014 Bridging the gap between academia and practice as a hallmark of professionalism Stephen Waddington @wadds | #bledcom2014
- 3. 3 | 04.07.2014 My journey to BledCom Source: IrishFlyGuy / Flickr
- 4. 4 | 04.07.2014 My goal as CIPR President Source: Chartered Institute of Public Relations
- 5. 5 | 04.07.2014 Motivation: a 100 year old issue Source: Press release, Ivy Lee (Wikipedia)
- 6. 6 | 04.07.2014 Our opportunity Digital Management consultancy Public relations Advertising Brand vs. stakeholder relationships Source: Ketchum / Tomorrow's Company
- 7. 7 | 04.07.2014 Issues facing the profession Source: McKinsey and KPCB
- 8. 8 | 04.07.2014 ‘The restless practitioner’ Source: IPRA (accessed 1 July, 2014)
- 9. 9 | 04.07.2014 Value of theory “My own definition of theory is distilled wisdom, and I debunk the theory/practice divide to my first year students by explaining that every practitioner will have theories based on their own experience, but that research-based theory offers you the wisdom of many lifetimes, analysed and explained by researchers who are expert in doing just that.” Mel Powell, Manchester Metropolitan University
- 10. 10 | 04.07.2014 Mars vs. Venus Source: Greenbanana, Heather Yaxley (accessed 30 June, 2014) / Headline attributed to Prof. Dr. Bettre Van Ruler (Various)
- 11. 11 | 04.07.2014 Critical thinking “One of the problems is too many public relations practitioners have the wrong expectations and understanding of how public relations is taught at universities and therefore inevitably end up disappointed.” “Encouraging students to develop critical thinking and understanding will be far more useful in the long term to them as individuals, their future employers and the public relations profession as a whole.” Stuart Bruce, international public relations adviser and trainer
- 12. 12 | 04.07.2014 Other professional disciplines “Most - if not all - of the major professions develop through a very close, symbiotic relationship between practitioners and academics/academia.” “The obvious ones are medicine, engineering, and the law where a 'holy triumvirate' between practice, governing bodies and academics seem to operate.” Simon Collister, University of Arts, London
- 13. 13 | 04.07.2014 Ambition for public relations Source: 2014 Ketchum Leadership Communication Monitor (KLCM)
- 14. 14 | 04.07.2014 Mutual respect Source: Dutch artist, c 1500 - Morgan Library (Wikipedia)
- 15. 15 | 04.07.2014 Share thinking Source: PR Conversations (accessed 30 June 2014) / Toni Muzi Falconi
- 16. 16 | 04.07.2014 Networking Source: World PR Forum
- 17. 17 | 04.07.2014 Applied research “There is almost no interest or engagement with research and no investment. Compared with the US, Canada and Germany, where there is continuing investment directly in universities and in groups like the Institute for Public Relations, the UK shows little initiative or interest.” Professor Tom Watson, University of Bournemouth
- 18. 18 | 04.07.2014 Developing learning Source: #EBookInADay project, Solent University, UK
- 19. 19 | 04.07.2014 Conversion to practice Source: Ketchum internship and graduate programme
- 20. 20 | 04.07.2014 Residences Source: Ketchum , Moscow
- 21. 21 | 04.07.2014 Guest lecturing Source: NEMO 2014
- 22. 22 | 04.07.2014 Professional journey “Anne Gregory and Paul Willis's Strategic Public Relations Leadership […] draws on practitioner examples to inform the thinking, and digests academic insights in a useful format for practitioners.” “If only more academics would ditch conventions like Harvard referencing it would prevent them writing only for their peers and encourage them to communicate more widely.” Richard Bailey, University of the West of England
- 23. 23 | 04.07.2014 What now? Engage as a single community of practice Be generous and share work as widely as possible Exploit opportunities for joint endeavours
- 24. 24 | 04.07.201424 | 04.07.2014 Thanks to the following people for contributions to this discussion: Stuart Bruce, international public relations adviser and trainer Richard Bailey, University of the West of England Simon Collister, Sarah Williams and Sarah Roberts-Bowman, University of Arts, London Liz Bridgen, Senior Lecturer, De Montfort University Dr Jacquie L’Etang, Queen Margaret University Jason Mackenzie, Birmingham City University David Phillips, Escola Superior de Comunicação Social Mel Powell, Manchester Metropolitan University Dr Mandy Powell, Queen Margaret University Dr Catherine Sweet, Solent University Dr Jon White, University of Cardiff and University of Reading Tom Watson, University of Bournemouth Heather Yaxley, independent academic, educator, author and thinker
- 25. 25 | 04.07.2014 Stephen Waddington Ketchum +44 (0) 7771 851407 wadds.co.uk @wadds Contact
Notes de l'éditeur
- At Bournemouth University, we try very hard to build relationships with industry. A good example is the very wide range of paid 40 week placements for 3rd year BA Public Relations students. The students gain experience and the employers get cheap knowledgeable labour. That has been going for 25 years. CIPR Wessex also has ‘meet the Professionals’ sessions for students every year, but we seldom get interest at levels above these. Initiatives such as offers of free research seminars for practitioners, for instance, have drifted into the sands with no response. The position is such that we are getting funding from US sources (IPR, Page Center, etc.) because there are none from the UK. Professor Tom Watson, University of Bournemouth