1. Ray Beats
By Katie Wade Sam Molly Freddie

2. • This new innovative product is the new
combination of sun glasses with attached
headphones. This product’s USP is the
small button of the side of the glasses
which allows the owner to listen to music
and also change tracks.

3. Product
• This product is successful because it is a
new product on the market that combines
two essential products.
• We will make our product stand out
further by using recognised sunglass
manufacturers including Ray Ban and
Oakley as well as respected headphone
manufacturers Beats.

4. Costing
• We estimate that this product will cost in
the region of £75. However we plan to sell
this product from £200 retail price to £350
depending on the model and design.
• Our product will entice people because
they are one of a kind.

5. Target Audience
This is stan. He is 20 years old and is
currently working as a stockbroker. His
main interests are music and he is a part
of a band in his free time. He is very
wealthy and loves going to music festivals
with his friends in the summer. He is also
interested in fashion and has all the latest
brands including Ray Bans.

6. TV Advert
When advertising our product we will use Dr
Dre as the as he is the designer of Beats.
We will set it on a beach in Barbados as
the person buying our product will usually
use it on holiday as they are sunglasses.

7. TV Advert
When advertising our product we will use Dr
Dre as the as he is the designer of Beats.
We will set it on a beach in Barbados as
the person buying our product will usually
use it on holiday as they are sunglasses.