BCG Matrix

BOSTON CONSULTING GROUP MATRIX ,[object Object],[object Object],[object Object],[object Object]

INTRODUCTION ,[object Object],[object Object]

Relative Market Share and Market Growth To understand the Boston Matrix you need to understand how market share and market growth interrelate.

MARKET SHARE ,[object Object],[object Object],[object Object],[object Object],[object Object]

MARKET GROWTH RATE ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE BCG GROWTH-SHARE MATRIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STARS High growth, High market share ,[object Object],[object Object],[object Object],[object Object]

CASH COWS ,[object Object],[object Object],[object Object],[object Object],[object Object]

DOGS Low growth, Low market share ,[object Object],[object Object],[object Object],[object Object]

QUESTION MARKS High growth , Low market share ,[object Object],[object Object],[object Object],[object Object],[object Object]

WHY BCG MATRIX ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

MAIN STEPS OF BCG MATRIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BENEFITS ,[object Object],[object Object],[object Object]

LIMITATIONS ,[object Object],[object Object],[object Object],[object Object]

PRACTICAL USE ,[object Object],[object Object],[object Object]

BCG MATRIX scorpio Jeep balero

CONCLUSION Though BCG MATRIX has its limitations it is one of the most FAMOUS AND SIMPLE portfolio planning matrix ,used by large companies having multi-products.

BCG Matrix

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BCG Matrix