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Welcome                                                  1




          The easy way to exchange contact details




                                              www.wadja.com
Problem                                                      2


    The social graph of the people we know has been
    mapped. Now I want to meet new people online.


    Social discovery apps are too creepy and online dating
    is really awkward (and can get expensive).


    No simple way exists to connect to new people you
    would like to meet in a natural and effective manner.




                                               www.wadja.com
Solution                                                                        3

     We believe a mobile number is the most important
     piece of info you can get when meeting someone new.

     A social app that makes it really easy to exchange
     contact details (especially verified mobile numbers)
     so users can:

           Save                  Save                     Remove
           Time                  Money                     Stress
                                                      Ask & Give contact info
       Get real, verified   Get points to send free       with one click
        numbers, fast                SMS




                                                             www.wadja.com
About                                                           4

                 Social          Social
              Discovery          Messaging
          Meet new people        Web messaging &
        exchange numbers         cheap (even free)
             & start texting     global SMS




              Users &            Brands &
            Customers            Businesses
        Opt in to biz contact    Get verified contact
              lists & get free   info from users that can
                points to text   be acted on


                                                     www.wadja.com
Product                                     5

   Browse People   ASK & GIVE   Send messages




                                 www.wadja.com
Team                                                    6




       Alex Christoforou    ArgyrisArgyrou
             CEO                 CTO


       Team of 5
       Together 5+ years
       Total 20+ years web experience




                                             www.wadja.com
Market Validation                                                            7



     $4 Billion
     estimated global online dating market by 2013.




     8.7 Trillion
     SMS will be sent in 2015. A 57% increase from 2010’s 5 trillion messages.




     9% Decline
     in telecom operator SMS revenue in 2011 because of IP message apps.



                                                             www.wadja.com
Market Size                                                                                  8




       $31 Billion+                     300 Million+
                                                                           30 Million+




        2013 SMS                     2013 global online                    Wadja
     revenue increase                  dating usage                     monthly visitors
            Future                           Present                          Potential
      available market...              available market…                  share of market…

  driven by IP messaging apps   does not include social discovery   SMS platform + social discovery




                                                                         www.wadja.com
Competition                                                      9




 Registered
               140 Million+     100 Million+      50 Million+
 Users


 2011
              $100 Million+     $50 Million+      $90 Million+
 Revenue


 Revenue
              Pay for Credits   Virtual Gifts   Pay Subscription
 Model


                                                www.wadja.com
Market Position                                     10
                   People You Want to
                         Know




   Casual                                       Intimate
Relationships                                  Relationship




                      People You
                        Know


                                        www.wadja.com
Business Model                                                 11

  5 ¢ revenue on each user SMS sent.
  10 ¢ revenue on each brand SMS sent.
  ARPU approximately $1.68 per active user



  1Billion $0.05 $50M
        Messages                    Price         Revenue
    Potential share of market   Per SMS message    In Year 5




                                                  www.wadja.com
Growth and Adoption                                                           12

     1K new user sign ups daily - 6M total registered users




      Rally our large,        SMS has the via       Every outside contact
   global user base and    wadja.comsignature. An   added gets an optional
  inform them of the new     excellent source of       notification email
          features                 traffic.           to verify their info.




                                                           www.wadja.com
Competitive Advantages                                                       13



        Simplicity                 Team                  Position
       easy, clutter free        together for 5      Social discovery and
        user interface             years plus         social messaging




     Monetization              Distribution          Habit Design
    revenue is aligned with    SMS covers every     ask, give and message
         our mission          phone on the planet     process is intuitive




                                                         www.wadja.com
Use of Capital                                                   14



     $650k
     Investment in 2012



     Recruit
     Key sales and biz dev. people in our US office




     Grow
     Development team in Cyprus office


                                                      www.wadja.com
Thank you




            +alex

            @alexwadja




                         www.wadja.com

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Wadja Pitch Deck

  • 1. Welcome 1 The easy way to exchange contact details www.wadja.com
  • 2. Problem 2 The social graph of the people we know has been mapped. Now I want to meet new people online. Social discovery apps are too creepy and online dating is really awkward (and can get expensive). No simple way exists to connect to new people you would like to meet in a natural and effective manner. www.wadja.com
  • 3. Solution 3 We believe a mobile number is the most important piece of info you can get when meeting someone new. A social app that makes it really easy to exchange contact details (especially verified mobile numbers) so users can: Save Save Remove Time Money Stress Ask & Give contact info Get real, verified Get points to send free with one click numbers, fast SMS www.wadja.com
  • 4. About 4 Social Social Discovery Messaging Meet new people Web messaging & exchange numbers cheap (even free) & start texting global SMS Users & Brands & Customers Businesses Opt in to biz contact Get verified contact lists & get free info from users that can points to text be acted on www.wadja.com
  • 5. Product 5 Browse People ASK & GIVE Send messages www.wadja.com
  • 6. Team 6 Alex Christoforou ArgyrisArgyrou CEO CTO Team of 5 Together 5+ years Total 20+ years web experience www.wadja.com
  • 7. Market Validation 7 $4 Billion estimated global online dating market by 2013. 8.7 Trillion SMS will be sent in 2015. A 57% increase from 2010’s 5 trillion messages. 9% Decline in telecom operator SMS revenue in 2011 because of IP message apps. www.wadja.com
  • 8. Market Size 8 $31 Billion+ 300 Million+ 30 Million+ 2013 SMS 2013 global online Wadja revenue increase dating usage monthly visitors Future Present Potential available market... available market… share of market… driven by IP messaging apps does not include social discovery SMS platform + social discovery www.wadja.com
  • 9. Competition 9 Registered 140 Million+ 100 Million+ 50 Million+ Users 2011 $100 Million+ $50 Million+ $90 Million+ Revenue Revenue Pay for Credits Virtual Gifts Pay Subscription Model www.wadja.com
  • 10. Market Position 10 People You Want to Know Casual Intimate Relationships Relationship People You Know www.wadja.com
  • 11. Business Model 11 5 ¢ revenue on each user SMS sent. 10 ¢ revenue on each brand SMS sent. ARPU approximately $1.68 per active user 1Billion $0.05 $50M Messages Price Revenue Potential share of market Per SMS message In Year 5 www.wadja.com
  • 12. Growth and Adoption 12 1K new user sign ups daily - 6M total registered users Rally our large, SMS has the via Every outside contact global user base and wadja.comsignature. An added gets an optional inform them of the new excellent source of notification email features traffic. to verify their info. www.wadja.com
  • 13. Competitive Advantages 13 Simplicity Team Position easy, clutter free together for 5 Social discovery and user interface years plus social messaging Monetization Distribution Habit Design revenue is aligned with SMS covers every ask, give and message our mission phone on the planet process is intuitive www.wadja.com
  • 14. Use of Capital 14 $650k Investment in 2012 Recruit Key sales and biz dev. people in our US office Grow Development team in Cyprus office www.wadja.com
  • 15. Thank you +alex @alexwadja www.wadja.com