2. About Neom
NEOM is the vision of His Royal
Highness Crown Prince
Mohammed Bin Salman and is a
centerpiece of Saudi Arabia’s 2030
Vision plan to grow and diversify
the Saudi economy and position
the country to play a leading role in
global development.
NEOM will include towns and
cities, ports and enterprise zones,
research centers, sports and
entertainment venues, and tourist
destinations. It will be the home
and workplace for more than a
million citizens from around the
world.
Neom Bay Airport (Case Study)
3. Neom
Bay Airport
Taking inspiration from the optical
illusion of a desert mirage, the new
airport is expected for completion in
2023 and is estimated to
accommodate one
million travellers per year once it
officially opens.
"On approaching the
airport, travellers will see stunning
land art from the air. Entering the
terminal, visitors will be greeted with
a sleek mirrored edifice rising from
the desert,"
The structure takes cues from the
surrounding environment, resulting
in a mesmerising "mirage effect."
It will include a spacious courtyard
and will anchor the terminal. Its
sleek interiors will complement the
whole structure with unique artwork
and tailored experiences.
4. Ameneities
"The airport will reflect AMAALA’s ultra-luxury hospitality spirit, providing an
exclusive private-club experience perfectly encapsulating AMAALA’s pillars
of art and culture; wellness and sport; and sea, sun,and lifestyle," added in a
statement.
The terminal building will contain a list of amenities provided by the airport.
Some them are climate-controlled hangars that will be available for private
jets as well as a ground transfer service that is accessible from inside the
arrival hangar.
"Responding to the surroundinglandscape,the terminal building will form
an exclusive gateway to the AMAALA resort,"
"The passenger experience through the entire building will be akin to a
private members club – luxurious and relaxing."
"Focusing on the themes of art, wellbeing and sport, the design seeks to
establish a new model for private terminals that provides a seamless
experience from resort to aeroplane," Evenden added
5. • Land art or earth art is art that
is made directly in the
landscape,sculpting the land
itself into earthworks or making
structures in the landscape
using natural materials such as
rocks or twigs
• Land art, which is also known
as earth art, was usually
documented in artworks using
photographs and maps which
the artist could exhibit in a
gallery.
• Land artists also made land
art in the gallery by bringing in
material from the landscape and
using it to create installations
Land Art
Examples (Airports)
6. Client’s Challenge
Like any airport the ground
team wastes a lot of their time
to answer inquires,give travel
guidelines and provide
information towards
passengers’ inquires such as
baggage allowance,required
documents and even
performing the check in
operation.
Neom was looking for
technologies that can interact
with passengers and aid with all
the daily inquiries for the best
customer experience and in the
most efficient way possible.
Solution
INTDV helped in reducing the number of
employees required at the airport to
serve the same number of passengers
which made the staff able to assist a
greater number of passengers without
the need to have an enormous number of
members in the team, also not to waste
their time over answering the same FAQs
that are usually repeated byalmost every
passenger.
INTDV’s robots placed in Neom have
assisted passengers acting as an effective
staff member while providing the
following services