What does it really “cost” to have an effective social media program? Where do you allocate resources appropriately for your business size? Walk away with what social media investments are the “need to have” vs. “nice to have”.

1. Reality Check!
The “cost” of social media
Slides: slideshare.com/wahinemedia

3. How do I get my
post to go viral?
Social media is
free, right?
What should
I post?
How much do
Facebook ads cost?
How long does
it take to get a
lot of fans?What’s the best
time of day to post?
How often should I check my
profiles?
Is Twitter
worth it?What’s a
hashtag?

4. How do I get my
post to go viral?
What should
I post?
How much do
Facebook ads cost?
How long does
it take to get a
lot of fans?What’s the best
time of day to post?
How often should I check my
profiles?
Social media is
free, right?
Is Twitter
worth it?What’s a
hashtag?

5. Social media is not “free”
It takes real investments and
resources to succeed
Most of all, it takes an investment
in TIME. Social success doesn’t
happen overnight

6. Where should I allocate my social
media budget?

7. Budget Allocation
Content development 25% - 40%
Labor and time 50% - 70%
Social ads 10% - 15%
3rd party tools 5% - 10%

8. Budget $2,000 per month
Content development $500
Labor and time $1,100
Social ads $300
3rd party tools $100

9. Marketing & sales: brand messages, promos,
website traffic, lead generation
Public Relations: crisis management, achievements
Operations: employees, processes
Customer service: maintain relationships, offer help
Product: quality control, feedback
Human resources: recruitment
Social is not only a
“marketing” investment

10. Taking real-time photos or videos (not a substitute
for a professional)
Authoring captions to pair with content (requires
oversight and approval)
Light engagement on profiles (no customer service)
Pulling reports
Entry level tasks

11. What should I look for when
hiring for help with social?

12. Creative writer: ability to author unique and
captivating copy and captions
Creative designer: experience in photography,
videography, graphics, multimedia
Analytical: ability to understand and measure ROI
Advertising: experience with social ads, keep up
with trends

13. For small organizations, anticipate a
part time to full time salary investment
Or, you can outsource!

15. How do I know if my
investment is worth it?
Join me for tomorrow’s workshop

16. What do I “need to have” to
succeed on social?

17. Map out a plan of attack, even if you don’t know if
it will work! Find inspiration in others
Be clear about your brand’s look/feel and voice
Expect most efforts on social media to be trial and
error!
Spend time asking why, finding what works, what
doesn’t work
#1: You need a plan

18. Only the best content (and product) will win the
game for customer’s attention
Don’t only think images, think video, multimedia,
live broadcasting, and ephemeral content
Social media content doesn’t have to be perfect, it
only has to evoke emotion
#2: You need remarkable content

19. Low production, high value

20. High production, down to earth

21. Relationship building is the only “free” part of
social
Plan to be there every day for your community
Respond with emotion and empathy, nurture
relationships as if they are face to face with you
Have a plan for when “things go wrong”
#3: You need to invest in relationships

22. Pre-plan content ahead of time. 1-2 months
Invest in 3rd party management tools, they will
save you time! (Hootsuite, Sprout Social,
Shortstack, falcon.io, Iconosquare, Tweet Deck)
Check your analytics regularly. Let the numbers
answer questions
HOT NEW FIND! Google Data Studio
#4: You need to get organized

23. Wahine Media
wahinemedia.com
Facebook/ Instagram / Twitter
@wahinemedia
Gwen Woltz
Twitter/Instagram: @gjwahine
Download this slideshow:
http://slideshare.net/wahinemedia
Keep in touch!