3. Foundation of New Model PepsiCo PepsiCo Foundation Top Level Executives—CO, COO, CFO Mid Level Leadership—Executive Vice Presidents Upper Level Management—Regional Vice Presidents Regional Managers Regional Assistant Managers Regional Staff
5. Leadership Opportunities Ownership of the project Top executive experience Six month trials to run project – shows ability to manage program Nothing to Lose, Everything to gain
6. Shaping the Future Groom future corporate leadership Increasing leadership opportunities Making an impact on less fortunate lives Promoting PepsiCo’s health initiative
7. Building Relationships Build brand loyalty Horizontal integration Personal experiences Invested social responsibility
8. Energize Team Value creation Career advancement opportunities Common experience
9. Deliver Results Decrease obesity levels in America Decrease hunger and malnutrition around the world Increase value of stock to investors Increase employee retention
On October 3, 2008, stock prices dropped 10% after a simple rumor that Jobs had suffered a heart attack. Since then, Jobs taken 2 medical leaves, both resulting in dips in Apple’s stock prices.
Not everyone will become CEO who go through the program – they will be better at their job and become more involved in the company.
Find current obesity and malnutrition numbersTalk about publicity in value creationManagement credibility is highest rated deciding factor for potential investors (77% of all investors)Rivel Research Group (2007)