Digital branding involves managing a brand's perception online through various digital channels. It is a consistent process that builds brand awareness, image, activation, loyalty, and value over time through internal branding, external branding, and personal branding efforts. This includes using online media like websites, social media, Google, email, banners and mobile to engage customers and tell the brand's story. While branding requires investment, it does not always need to be expensive.

1. DIGITAL BRANDING

2. I Nyoman Wahya Biantara
CEO PT. Lumonata

3. Branding

4. Branding is what people say about
you, when you are not in the room

5. Reputasi
Emosi
Kesan
Percaya

6. Brand Identity
The way you want folks to perceive you

7. Kartu
Nama
Strategy
Kop
Surat
Brosur
LOGO
Plan
Mobile
Outdoor
Radio
TV
Website
Banner
Print
Media
Sosial
Email
Googl
e

8. Branding Adalah Proses Yang
Konsisten Secara Terus Menerus

9. Brand
Awarness
Brand
Image
Brand
Activation
Brand Loyalty
Brand
Value

10. Internal Branding
External Branding
Personal Branding

11. Online Media
Website
Media
Sosial
Googl
e
Email
Banner
Mobile

12. Kepercayaan

13. Desain & Kemasan

14. Dengarkan Pelanggan
www.mystarbucksidea.com

16. 13,842,219 views
Dalam 6 hari

17. Storytelling

18. Online Kontes

19. Branding Tidak Murah, Tetapi Tidak
Selalu Mahal

20. Terima Kasih
08123890005
wahya@lumonata.com
http://www.lumonata.com