HULL'S THEORY

1. Presented by
ALCANTARA, DIANE
JAVIER, JOANNA
TUAZON, CHARMAINE
DRIVE REDUCTION
THEORY
HULL’S
THEORY

2. 
 1884-1952
 American
 Psychologist (behaviorist)
 Drive Reduction Theory, was
developed by him and it was the
first theory for motivation.
Clark Leonard Hull

3.  Need- Physiological imbalances.
 Drive- state of tension.
 Reinforcement- Reward
Primary and secondary.
 Goal- commodity which reduce drive.
Need Drive Activity Goal Reduced Drive
Basic concepts in Hull’s
theory

4. Drive-Reduction Theory
When the instinct theory of motivation failed it was
replaced by drive-reduction theory.
Physiological need creates an aroused tension state
(a drive) that motivates an organism to satisfy the
need
(Hull, 1951).

5. Drive-Reduction Theory
 Primary drive
Unlearned drive, such as hunger, based on a physiological
state
 Secondary drive
Learned drive, such as ambition

6. Drive Reduction
Food
Drive
Reduction
Organism
Physiological aim of drive reduction is
homeostasis – the idea that the body actively
works to maintain a certain state of balance or
equilibrium.
Stomach FullEmpty Stomach
(Food Deprived)

7. Drive Reduction TheoryDrive Reduction Theory

8. 
MAJOR DIFFERENCES BETWEEN
HULL’S 1943 AND 1952 THEORIES

9. Change from Drive Reduction to
Drive Stimulus Reduction
 Hull’s original theory was a drive reduction
theory but he modified this to a drive
stimulus reduction.
 He concluded that drive reduction was too
far removed from the presentation of the
reinforcer to explain how learning could take
place.
 Replaced it with DRIVE STIMULI.

10.  http://www.slideshare.net/RathiJayan/hulls-theory
from_search=3
 http://study.com/academy/lesson/drive-
reduction-theory-of-motivation-definition-
examples-quiz.html
 http://study.com/academy/lesson/drive-
reduction-theory-of-motivation-definition-
examples-quiz.html
References

11. Thank You
THE END