The document discusses various topics related to open source communities and business models. It covers common myths about open source volunteers, the scale of open source software usage globally, a brief history of open source movements, different motivations of open source participants, organizational structures within open source projects, potential threats like project forks, and different business models used by open source companies like dual-licensing, selling support services, donations, and using open source as a distribution method without a directly profitable goal.
2. There are many myths about the Open Source Community
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Adam Walczak
3. There are many myths about the Open Source Community
that most of them are working the as volunteers ...
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4. There are many myths about the Open Source Community
that they are driven by an utopian ideology ...
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5. There are many myths about the Open Source Community
that they make a living from donations ...
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6. There are many myths about the Open Source Community
?!
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7. The scale of open software
According to the research done for the European Committee
Economic impact of FLOSS on innovation and competitiveness of the EU ICT sector
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It was estimated that services and products based on open source
software will make up to 32% of the IT sector till 2011. This would be
about 4% of the whole European market.
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Open software supports in a large scale 29% software projects in the
UE and 49% in the USA.
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Open source lets the world economy cut 36% of costs in software
research and development projects.
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The value of resources invested in open source is estimated to be 22
billion euro which is 20.5 % of the overall investment in software
produced in the UE; in USA its 36 billion euro which makes up
to 20 % of the overall investment.
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8. A little history lesson ...
According to the NBER resource centers report
The economics of sharing: Open source and Beyond
The history of the Open Source and Free software movement
Is divided in to three eras:
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the 60' i 70' – First era of collaborate software development
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the 80' – Expansion of closed software
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From the 90' – Rise of the net, mass collaboration and Open Source
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9. A not obvious division
free software
≈
open source
Richard Stallman
Eric S. Raymond
Moral choice
Practical choice
Restrictive licenses
Permissive licenses
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10. A not obvious division
Richard Stallmans speech when receiving the Linusa Torvaldsa Award for
his input to Open Source at the Linux World 1999 conference:
Giving the Linus Torvalds Award
to the Free Software Foundation
is a bit like giving the Han Solo Award
to the Rebel Fleet
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11. Motivations of open source participants
Very large
Significant
Small
None
60%
80%
Paid jobs or contract
Knowledge and experiance
Ideology
For fun
Future job/business opertunities
Received donations
0%
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20%
40%
100%
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12. General organizational culture in open source projects
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Treating software users as developers
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Short release cycles
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Open forms of communication in the project
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Higher motivation of open source participants
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egoless programming
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No deadlines
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A informal type of collaboration
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13. Biggest threat in an Open Source project
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14. Biggest threat in an Open Source project
FORK
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15. Biggest threat in an Open Source project
FORK
propozycja spolszczenia:
FOCH
:)
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16. Biggest threat in an Open Source project
project death
120000
Number of projects
100000
80000
60000
Active
Dead
40000
20000
0
Incubating
Usable
Stopień zaawansowania oprogramowania
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17. Organizational structures
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Communities with benevolent dictators
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Meritocratic communities
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In house development, community feedback
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Specification based community process
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Fork
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Umbrela project
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Distribution
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19. Communities with benevolent dictator
Examples:
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Python – Guido van Rossum.
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Blender – Ton Roosendaala.
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Slackware – Patrick Volkerdinga.
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20. Meritocratic communities
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Every day based consensus based decision making
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Votes done when necessary
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Votes are NOT democratic
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Both votes and advances in the communities hierarchy are
done in a meritocratic manner
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32. Business models
X: How to gain profits if we give all for free ?
Y: Did we really give all for free ?
X: All our intellectual property ...
Y: Does IT only sell software licenses ?
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33. Business models
According to Bruce Perensa from George Washington University art.
The Emerging Economic Paradigm of Open Source
profits from selling software licenses
in the USA only make up to:
25%
of the IT market
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34. Business models
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dual-licnesing
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up-selling and cross-selling
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selling related services
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donations
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other business goals which are not directly profitable
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35. Getting a client
Rule: 2% of your users generate 95% of your profits
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36. Open Source as a distribution model
Open Source generates a lot of business of business risks but is
also a light distribution model
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37. Dual-licensing
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User segmentation
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Large control over the project
According to the FLOSS Metrics Consorcium
5% of open source companies gain profit from this model
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38. Dual-licensing
Examples:
Qt
MySQL
Founded in the end of 90'
Bought by large IT companies in the last yers
by Nokia for 100 mln $
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by Sun for 1 billion $
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39. Up-selling
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De facto a selling technique
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Base if open source, a more complex product is closed
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Also known as freemium
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Up-selling + dual-licensing = phased approach
According to the FLOSS Metrics Consorcium
12% of open source companies gain profit from this model
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41. Cross-selling
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De facto a selling technique
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Arguments sales of other products
IBM Software Cross Sell Reference Guide
describes 871 products and about 3400 relations among them
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42. Selling related services
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Most popular model according to the The FLOSS Metrics
Consorcium 29%
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Mostly done by business active in the project, only 2% of the
market is occupied by not participating companies
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Service types:
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Certified versions,
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Consulting,
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Support,
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Integration,
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Custom development,
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Training and certification,
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44. Donations
Free Software
Foundation
Mozilla
Foundation
Apache
Software
Foundation
WikiMedia
Foundation
Goals
Free software
promotion and
support
Support of
Mozilla projects
Support of
meritocratic
open source
projects
Support of the
free
encyclopedia
Yearly income
1 mln $
86,5 mln $
200 000 $
8,6 mln $
Founded by
companies and
institutions
>20%
96,60 %
>80 %
BD
Personal donations
BD
0,05 %
BD
>53 %
Biggest founders
Sun, IBM, HP,
Google
Google (about
70%), Yahoo,
Amazon
Google, Yahoo,
Microsoft
BD
Administration costs
9 %
19 %
5 %
26 %
Promotion costs
10 %
12 %
<0,01 %
7 %
Infrastructure costs
BD
4 %
49 %
>60 %
Development costs
BD
62 %
0 %
0 %
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45. Not directly profitable business goals
Przykłady:
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Tokeneer System – biometric security system
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Maemo – mobile software stack developed by Nokia. 10 mln lines of code 85%
from open source code, 15% written by Nokia
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Google found 70% of Mozillas budget
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loss leader strategy
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Adam Walczak