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Positioning for profitable growth
1. Wale Ewedemi,
Certificate in Media Enterprise
School of Media and Communications
Pan African University
wale@creative-nigeria.org
Twitter: @inspiredwale
2. The most essential task for profitable growth is the
Go-to-Market (GTM) strategy.
3. A GTM strategy defined by Larry Friedman is:
“A game plan for reaching and
serving the right customers, in
the right markets, through
the right channels , with
the rightproducts and
the right value proposition.”
8. Monitor Gather market data.
Primary
research. Interviews with
customers and potential
customers. Primary
research will tell you
specifically what your
customers want and how
much they are willing to
pay.
Secondary
research. Industry
reports, articles, surveys
and the like. Secondary
research will give you an
idea of trends, market
size, and competition.
9. Check out your
competition. You need to do a
Analyse deep dive on competitor’s
websites, press, personnel, reve
nue, and everything else you
can unearth. This is a crucial
part of the process and can help
you decide whether this is a
market worth pursuing, and if
it is, how are you going to be
better than the competition?
Think. Ok, this one may be
obvious to folks but it’s really
important. You really need to
stop, assess what you have
learned, and think.
Go somewhere other than your
office. A park or relatively
quiet coffee shop can be
good. For me, taking my dog
for a run works really well.
10. Planning Plan to Sell. If you are an
entrepreneur marshaling
investors or development
resources, you need to be
able to sell your Go-to-
Market strategy.
In a larger organization, you
need to sell to other
departmental stakeholders.
You need people to believe in
what you are doing, and you
also need to get their input.
They may have some really
smart feedback that
enhances your thinking and
your plan.
11. Planning is the (psychological) process of thinking about the activities required to create
a desired future on some scale.
This thought process is essential to the creation and refinement of a plan, or integration
of it with other plans. The term is also used to describe the formal procedures used in
such an endeavor, such as the creation of documents, diagrams, or meetings to discuss
the important issues to be addressed, the objectives to be met, and the strategy to be
followed.
Beyond this, planning has a different meaning depending on the political or economic
context in which it is used.
12. A strategy is a long term plan of
action designed to achieve a
Strategy particular goal, most often
"winning".
Strategy is differentiated from
tactics or immediate actions with
resources at hand by its nature of
being extensively premeditated, and
often practically rehearsed.
A strategy is a long term plan for
success, to achieve an advantage.
This are the key milestones and
targets for the coming year or to
achieve the targets while
minimizing the options and
maximizing the returns.
where as planning is concerned it
the actual execution of the above
said strategy.
