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Public Sector Tendering: Your
       Route to Success!

Ceri Evans (MCIPS) & Dr Ama Eyo

Institute for Competition & Procurement Studies,
Bangor University
Agenda

1.   An Introduction to the “Winning in Tendering” project

2.   The Tender Review Service (TRS) & what it can do
     for you

3.   Overview of Common Pitfalls to avoid in Tendering

4.   The TRS European Union Tendering Passport

5.   Remedies       in   Public    Procurement    –    your
     responsibilities as a supplier!

6.   Conclusions
1. “Winning in Tendering” a €3.7m strategic project, funded
by the Ireland/Wales INTERREG (4A) Programme

Our Mission
Partnership Strengths…




  Strategy &
  Policy
Project Supporters…
1. THE TENDER REVIEW SERVICE
2. THE PUBLIC PROCUREMENT
   REMEDIES REGIME LAW WORK
   PACKAGE
3. THE „TENDER-READY‟ ON-LINE
   DIAGNOSTIC TOOL
4. THE LOWER VALUE PROCUREMENT
   WORK PACKAGE
5. THE SUPPLIER-FRIENDLY
   PROCUREMENT COMPETENCY
   FRAMEWORK
•
2. What is the Tender Review Service (TRS)?

The free, confidential and impartial TRS helps suppliers learn from
  previous unsuccessful PQQ/tender submissions via a bespoke
  Tender Review Report.
Why is the TRS important?
Because a vital part of the tendering process is to take on board
  lessons learned from unsuccessful bids!

Who is the service targeted at?
 1. Those relatively new to tendering
 2. Those more experienced in tendering, but who still have a
    relatively poor track record
 3. Those who have been successful in tendering, but are now
    bidding for larger contracts than they have historically
Why was the TRS established?
A response to the Barriers to Procurement Opportunity Report (Welsh
   Government, 2009)
What does the Tender Review Service do for suppliers?

 Advises you how each element of your PQQ or tender
  response could have been improved

 Helps you see things through the procurer’s eyes

 Helps you to understand procurer’s expectations

 Ensures you fully understand what the procurer was
  looking for

 Furnishes you with a variety of tendering templates

 Provides good general business advice & ideas!
•
3. Examples of common tendering pitfalls (A)
Lack of supporting evidence to back statements up:
 Example: “Using our knowledge and experience in the ABC sector,
  we would be able to help influence critical decisions”
     This does not showcase the supplier’s knowledge or
      experience!
 Example: “We have an excellent track record in the delivery of
  past contracts”
     The supplier must prove this via for instance Client
      Testimonials and/or statistics!


Lack of detail:
•   Why?
 Assumption procurer knows about the supplier!
 Awareness of depth required
 Insufficient input from different parts of supplier’s organisation
 Is the question clear enough?
Examples of common tendering pitfalls (B)
Leaving it to the client to draw their own conclusions
  about the relevance and value of your experience:

 Spell out:

       What the customer’s needs and wants were?
       How you solved the problem for the customer?
       How successful you were?

 Various means of communicating the benefits of your
  experience:

       Explaining the logic of your approach
       Referring to lessons learnt from previous contracts
       Using the term “for example”
Examples of common tendering pitfalls (C)
Presentation issues:

      Key messages/points
      Executive Summary
      Structure
      Proofing!
      Writing Style – conciseness, clarity and consistency!

Addressing procurer risk issues:

      Quality Management
      Adequate Resources
      Delineation of the Project Roles of Personnel
      Confidentiality of data
      Business/Organisation continuity issues

                              …Include a Summary Risk Log!
Examples of common tendering pitfalls (D)

Addressing Contract and Project Management issues:

   Project Manager

   Project Timelines and Milestones

   Management of risks

   Communication with the client


Selection Stage Questions vs. Award Stage Questions
Examples of common tendering pitfalls (E)

Other issues:
    Compliance

    Time and effort should be devoted proportionally in
     line with evaluation criteria weightings!

    Responses need to be fully tailored to the subject
     matter and needs of the contract

    Answers to questions are evaluated on a standalone
     basis!

    Answering the questions literally!
Avoiding common tendering pitfalls –
one final piece of advice!


Tendering is not a low skill form filling
exercise, but a real opportunity to
present a convincing Business Case –
your tender is your chance to present
to evaluators the information and
evidence they need to make the
decision to work with you!
TRS Principles: Our promises to you!
 A free service – worth £2,400!

 Impartial and Honest Review

 Bespoke service

 Provides constructive & supportive advice and guidance

 Understandable

 Totally Confidential

 Provides an opportunity to gain credits towards a Master’s level
  qualification
Participating in the TRS: a simple
process…
1. YOU fill out a short application form

2. YOU supply documentation to us:
    Previous recent tender (or PQQ)
    Procurer‟s documentation (and feedback)

3. WE talk to you to:
    Establish personal contact & clarify
     expectations
    Understand your tendering experiences

4. WE write the Tender Review Report & send to
   you!
The TRS European Union Tendering Passport

What is it?
 A follow-up to your initial Tender Review
 Involves an assessment of how well you have
  implemented the advice & guidance from the TRS in a
  subsequent PQQ or tender

Why participate?

 Provides additional support and guidance as to how you
  could further improve your responses

 Provides an opportunity to gain credits towards a
  Bangor University Master’s level qualification – e.g.
  LLM in Public Procurement Law & Strategy
What the supplier community think about the TRS…

“We have not received any business support like this before! We
thought the Review was 'spot-on'...it brought home to us the evaluators
perspective and opened our eyes to the wide range of things to
consider and include within a tender. It has also enlightened us as to
what we as a Voluntary Sector organisation can prepare in advance of
a tendering exercise using the wide range of templates provided by the
Winning in Tendering team."
Anthony Flanagan, Development Officer & Director, Dynamix Ltd.

What the procurer community think about the TRS…

“The report suppliers receive from the Tender Review Service is an
incredibly useful piece of work for SMEs who seriously want to improve
their bids. The comprehensive nature of the report, together with the
simple language used in the key learning points, provides a clear route
map forward for those who want to better themselves in tendering.”
Gunther Kostyra, Head of Policy Programme, Value Wales (Welsh
Government)
5. Remedies in Public Procurement – your
      responsibilities as a supplier!
Why can‟t the government get its requirement
           like private businesses
Procurement – What is it?


    The process of acquisition of goods, services and
                        works…




    From pens and pencils through to major services
Why is Public Procurement different

 Subject to EU legislation – aimed to remove
  barriers in the EU single market
    The Treaty on the Functioning of the European Union
     (TFEU)
    The Procurement Directives (2004/18/ and 2004/17)

 Subject to UK legislation
 Subject to audit
 Accountable to government and the electorate
 Many services are sensitive or high profile
Public Procurement – the basic facts

 The Treaty principles apply to most procurements irrespective of value

 The Directives apply to procurement above a certain financial value

       Type of          Supplies         Services           Works
    body/contract
       Central          £113,057         £113,057         £4,348,350
     government
     Other public       £173,934         £173,934         £4,348,350
     authorities


 The Directives contain detailed rules on procuring a contract
Your responsibility when tendering for contracts


 Answer all the questions

 Keep to the point of the question

 Don‟t assume prior knowledge – this can‟t be
  evaluated

 Include appropriate references

 Seek clarification if unsure
Assuming you do these but fail to win the
                contract…What next?

                Review the experience internally

 Seek external professional assistance e.g Tender Review Service

              Prepare well for the next opportunity

 However there is legal help if you think that the tender exercise
 was tainted with some irregularity /the public body failed to follow
                             the rules
What is the Remedies regime?


    Legal actions which allow economic operators to
    request the enforcement of public procurement
    provisions and their rights under those provisions
    in cases where contracting authorities, either
    intentionally or unintentionally, fail to comply with
    the legal framework for public procurement
•
Purpose of the regime


 Increase the transparency of contract award procedures

 Build confidence in public procurement among businesses

 Facilitate competition

 Correct irregularities in contract award procedures

 Useful mechanism for monitoring contract award
•
  procedures
Overview of the regime

 Directive 89/665 and Directive 92/13 as amended by
  Directive 2007/66/EC

 Implemented in the UK by the Public Contracts
  (Amendment) Regulation 2009, Utilities Contracts
  (Amendment) Regulation 2009 and The Public
  Procurement (Miscellaneous Amendments) Regulations
  2011
 Standstill and enhanced award notification requirements

 Remedies – automatic suspension, declaration of
  ineffectiveness, Damages, Alternative penalties
Emerging trends in the UK

 Previously no culture of bid protest
 Slight increase in procurement litigation cases with
  about 20 cases per year
 Most cases arise from Northern Ireland
 Areas of challenge:
      Award criteria
      Weighting
      Evaluation methodology
      Unequal treatment
      Lack of transparency
      Termination of procurement procedure before
       contract award
Your obligations
 Be conversant with the obligations that public body must comply with

 Keep every document/information relating to the tender in a safe place

 On receipt of notification letter – timing is of essence
   • Ensure early and careful consideration
   • Check for compliance with requirements
   • Was the procedure conducted without any breach of the applicable
     legislation
   • Does the standstill information contain “characteristics/relative
     advantages”

 If you are the successful bidder check that
    • the contract was advertised correctly and
    • there was a standstill period in which all the candidates were
       notified of the intention to award you the contract
    • If borrowing finance for the work, ensure adequate protection

 Get appropriate training
6. Conclusion




 Free high quality support available from the
 “Winning in Tendering” project – so why not
            take advantage of it!!!
Contact


Email: c.d.evans@bangor.ac.uk
       a.eyo@bangor.ac.uk

Tel:   + 44 [0] 1248 382907

Web: http://icps.bangor.ac.uk/
Questions

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Public sector tendering - your route to success

  • 1. Public Sector Tendering: Your Route to Success! Ceri Evans (MCIPS) & Dr Ama Eyo Institute for Competition & Procurement Studies, Bangor University
  • 2. Agenda 1. An Introduction to the “Winning in Tendering” project 2. The Tender Review Service (TRS) & what it can do for you 3. Overview of Common Pitfalls to avoid in Tendering 4. The TRS European Union Tendering Passport 5. Remedies in Public Procurement – your responsibilities as a supplier! 6. Conclusions
  • 3. 1. “Winning in Tendering” a €3.7m strategic project, funded by the Ireland/Wales INTERREG (4A) Programme Our Mission
  • 4. Partnership Strengths… Strategy & Policy
  • 6. 1. THE TENDER REVIEW SERVICE 2. THE PUBLIC PROCUREMENT REMEDIES REGIME LAW WORK PACKAGE 3. THE „TENDER-READY‟ ON-LINE DIAGNOSTIC TOOL 4. THE LOWER VALUE PROCUREMENT WORK PACKAGE 5. THE SUPPLIER-FRIENDLY PROCUREMENT COMPETENCY FRAMEWORK •
  • 7. 2. What is the Tender Review Service (TRS)? The free, confidential and impartial TRS helps suppliers learn from previous unsuccessful PQQ/tender submissions via a bespoke Tender Review Report. Why is the TRS important? Because a vital part of the tendering process is to take on board lessons learned from unsuccessful bids! Who is the service targeted at? 1. Those relatively new to tendering 2. Those more experienced in tendering, but who still have a relatively poor track record 3. Those who have been successful in tendering, but are now bidding for larger contracts than they have historically Why was the TRS established? A response to the Barriers to Procurement Opportunity Report (Welsh Government, 2009)
  • 8. What does the Tender Review Service do for suppliers?  Advises you how each element of your PQQ or tender response could have been improved  Helps you see things through the procurer’s eyes  Helps you to understand procurer’s expectations  Ensures you fully understand what the procurer was looking for  Furnishes you with a variety of tendering templates  Provides good general business advice & ideas! •
  • 9. 3. Examples of common tendering pitfalls (A) Lack of supporting evidence to back statements up:  Example: “Using our knowledge and experience in the ABC sector, we would be able to help influence critical decisions”  This does not showcase the supplier’s knowledge or experience!  Example: “We have an excellent track record in the delivery of past contracts”  The supplier must prove this via for instance Client Testimonials and/or statistics! Lack of detail: • Why?  Assumption procurer knows about the supplier!  Awareness of depth required  Insufficient input from different parts of supplier’s organisation  Is the question clear enough?
  • 10. Examples of common tendering pitfalls (B) Leaving it to the client to draw their own conclusions about the relevance and value of your experience:  Spell out:  What the customer’s needs and wants were?  How you solved the problem for the customer?  How successful you were?  Various means of communicating the benefits of your experience:  Explaining the logic of your approach  Referring to lessons learnt from previous contracts  Using the term “for example”
  • 11. Examples of common tendering pitfalls (C) Presentation issues:  Key messages/points  Executive Summary  Structure  Proofing!  Writing Style – conciseness, clarity and consistency! Addressing procurer risk issues:  Quality Management  Adequate Resources  Delineation of the Project Roles of Personnel  Confidentiality of data  Business/Organisation continuity issues …Include a Summary Risk Log!
  • 12. Examples of common tendering pitfalls (D) Addressing Contract and Project Management issues:  Project Manager  Project Timelines and Milestones  Management of risks  Communication with the client Selection Stage Questions vs. Award Stage Questions
  • 13. Examples of common tendering pitfalls (E) Other issues:  Compliance  Time and effort should be devoted proportionally in line with evaluation criteria weightings!  Responses need to be fully tailored to the subject matter and needs of the contract  Answers to questions are evaluated on a standalone basis!  Answering the questions literally!
  • 14. Avoiding common tendering pitfalls – one final piece of advice! Tendering is not a low skill form filling exercise, but a real opportunity to present a convincing Business Case – your tender is your chance to present to evaluators the information and evidence they need to make the decision to work with you!
  • 15. TRS Principles: Our promises to you!  A free service – worth £2,400!  Impartial and Honest Review  Bespoke service  Provides constructive & supportive advice and guidance  Understandable  Totally Confidential  Provides an opportunity to gain credits towards a Master’s level qualification
  • 16. Participating in the TRS: a simple process… 1. YOU fill out a short application form 2. YOU supply documentation to us:  Previous recent tender (or PQQ)  Procurer‟s documentation (and feedback) 3. WE talk to you to:  Establish personal contact & clarify expectations  Understand your tendering experiences 4. WE write the Tender Review Report & send to you!
  • 17. The TRS European Union Tendering Passport What is it?  A follow-up to your initial Tender Review  Involves an assessment of how well you have implemented the advice & guidance from the TRS in a subsequent PQQ or tender Why participate?  Provides additional support and guidance as to how you could further improve your responses  Provides an opportunity to gain credits towards a Bangor University Master’s level qualification – e.g. LLM in Public Procurement Law & Strategy
  • 18. What the supplier community think about the TRS… “We have not received any business support like this before! We thought the Review was 'spot-on'...it brought home to us the evaluators perspective and opened our eyes to the wide range of things to consider and include within a tender. It has also enlightened us as to what we as a Voluntary Sector organisation can prepare in advance of a tendering exercise using the wide range of templates provided by the Winning in Tendering team." Anthony Flanagan, Development Officer & Director, Dynamix Ltd. What the procurer community think about the TRS… “The report suppliers receive from the Tender Review Service is an incredibly useful piece of work for SMEs who seriously want to improve their bids. The comprehensive nature of the report, together with the simple language used in the key learning points, provides a clear route map forward for those who want to better themselves in tendering.” Gunther Kostyra, Head of Policy Programme, Value Wales (Welsh Government)
  • 19. 5. Remedies in Public Procurement – your responsibilities as a supplier!
  • 20. Why can‟t the government get its requirement like private businesses
  • 21. Procurement – What is it?  The process of acquisition of goods, services and works…  From pens and pencils through to major services
  • 22. Why is Public Procurement different  Subject to EU legislation – aimed to remove barriers in the EU single market  The Treaty on the Functioning of the European Union (TFEU)  The Procurement Directives (2004/18/ and 2004/17)  Subject to UK legislation  Subject to audit  Accountable to government and the electorate  Many services are sensitive or high profile
  • 23. Public Procurement – the basic facts  The Treaty principles apply to most procurements irrespective of value  The Directives apply to procurement above a certain financial value Type of Supplies Services Works body/contract Central £113,057 £113,057 £4,348,350 government Other public £173,934 £173,934 £4,348,350 authorities  The Directives contain detailed rules on procuring a contract
  • 24. Your responsibility when tendering for contracts  Answer all the questions  Keep to the point of the question  Don‟t assume prior knowledge – this can‟t be evaluated  Include appropriate references  Seek clarification if unsure
  • 25. Assuming you do these but fail to win the contract…What next?  Review the experience internally  Seek external professional assistance e.g Tender Review Service  Prepare well for the next opportunity  However there is legal help if you think that the tender exercise was tainted with some irregularity /the public body failed to follow the rules
  • 26. What is the Remedies regime? Legal actions which allow economic operators to request the enforcement of public procurement provisions and their rights under those provisions in cases where contracting authorities, either intentionally or unintentionally, fail to comply with the legal framework for public procurement •
  • 27. Purpose of the regime  Increase the transparency of contract award procedures  Build confidence in public procurement among businesses  Facilitate competition  Correct irregularities in contract award procedures  Useful mechanism for monitoring contract award • procedures
  • 28. Overview of the regime  Directive 89/665 and Directive 92/13 as amended by Directive 2007/66/EC  Implemented in the UK by the Public Contracts (Amendment) Regulation 2009, Utilities Contracts (Amendment) Regulation 2009 and The Public Procurement (Miscellaneous Amendments) Regulations 2011  Standstill and enhanced award notification requirements  Remedies – automatic suspension, declaration of ineffectiveness, Damages, Alternative penalties
  • 29. Emerging trends in the UK  Previously no culture of bid protest  Slight increase in procurement litigation cases with about 20 cases per year  Most cases arise from Northern Ireland  Areas of challenge:  Award criteria  Weighting  Evaluation methodology  Unequal treatment  Lack of transparency  Termination of procurement procedure before contract award
  • 30. Your obligations  Be conversant with the obligations that public body must comply with  Keep every document/information relating to the tender in a safe place  On receipt of notification letter – timing is of essence • Ensure early and careful consideration • Check for compliance with requirements • Was the procedure conducted without any breach of the applicable legislation • Does the standstill information contain “characteristics/relative advantages”  If you are the successful bidder check that • the contract was advertised correctly and • there was a standstill period in which all the candidates were notified of the intention to award you the contract • If borrowing finance for the work, ensure adequate protection  Get appropriate training
  • 31. 6. Conclusion Free high quality support available from the “Winning in Tendering” project – so why not take advantage of it!!!
  • 32. Contact Email: c.d.evans@bangor.ac.uk a.eyo@bangor.ac.uk Tel: + 44 [0] 1248 382907 Web: http://icps.bangor.ac.uk/