6/26/2012 Cars.com IMC Strategic Plan
•
1 j'aime•787 vues
Date: 6/26/2012 Course: MK636 Creative Thinking and Problem Solving Assignment: Cars.com Created an integrated marketing campaign for Cars.Com to raise its brand profile, build consumer trust, and drive measurable traffic to the website. The goal was to utilize all the media outlets applicable to Cars.Com in order to reach the target audience and generate leads.
Recommandé
Contenu connexe
Tendances
Tendances (19)
En vedette
En vedette (20)
Similaire à 6/26/2012 Cars.com IMC Strategic Plan
Similaire à 6/26/2012 Cars.com IMC Strategic Plan (20)
Dernier
Dernier (20)
6/26/2012 Cars.com IMC Strategic Plan
- 1. Presents
- 2. About Fennec.inc Advertising and marketing agency created by Walid Abraz (Executive Director, Creative) and Delphine Keza (Marketing Research Director). Missions Providing products and services that benefit our clients in terms of driving traffic, increasing sales, and building consumer trust by providing strong integrated marketing communication strategies and original concepts. USA Branch Europe Branch Dubai Branch 600, Boylston Street 72, Avenue Montaigne 115, Al-Maktoum Ave 02456 Monte Carlo, Monaco Dubai, UAE Boston, MA. USA
- 3. Organization Chart Operations Presiden Corporate t Creative Marketing & Department Communicatio n Marketing Human Research Resources Augmented Logistics Reality Lab. Department Production Accounting Department Department Customer Service
- 4. About Fennec.inc • Results-oriented advertising, • Public relations, • Total marketing support.
- 5. Presented by Walid ABRAZ Delphine Keza
- 6. Key insights from the Strong Research existing Slogan “Confidence Comes Standard.” Trustworthy .Com. however Cars.com website is not appealing The website does not reflect the Super bowl ad. The links to social media are hidden. TWO (02) Twitter accounts were found. Cars.com doesn’t appear on top of Google
- 7. The Target Audience Adults Cars.com should target aged between20-45 years old. Here’s our coffee house observation:
- 8. The IMC Strategy A Long Term PR Strategy Under the Umbrella of IMC 2013 2016 Super Bowl Mobile Monaco Outdoor RIO 2016 Commercial Race Game PR Events Advertising Olympic Games New website IMC Strategy IMC Strategy IMC Strategy The Introduction New Social Media Engage people. Increase visits Raise its brand Build consumer Positive WOM on cars.com profile trust. website
- 10. 1. The Super Bowl Ad 1/2
- 11. 1. The Super Bowl Ad 2/2
- 12. 2. The Website
- 13. 3. Facebook
- 14. 4. Twitter
- 15. 5. Pinterest
- 16. 6. Outdoor Advertising 1/2
- 17. 6. Outdoor Advertising 2/2
- 18. 7. Mobile Application / Mobile Game
- 19. 8. Print Ads in Magazines
- 20. 9. PR, and Events planning for Monte Carlo Grand Prix 1/2 F1 Legends, Monte Carlo Grand Prix Ad 2013 The strategy includes sponsoring and organizing multiple events, press releases, Commercials, outdoors advertising.
- 21. 9. PR, and Events planning for Monte Carlo Grand Prix 1/2 Monte Carlo Yacht Hospitality Sponsoring Cars.com will offer desert to Grand Prix fans on three yachts during the second day of the event. This operation is meant to gain Cars.com more exposure and attract people who can afford purchasing expensive cars and luxury cars. Monaco M.A.D weekend In May 2013, Cars.com will sponsor a trip to the French Riviera during Monte Carlo Grand Prix. The trip will include a cocktail dinatoir overlooking the magnificent port of Monaco, and wine tasting lunch at one of the wine yards
- 22. Fennec Recommendations • Help introduce race car for disabled at both the Paralympics and Special Olympics. • Sponsoring the creation cars that will be handed to well deserving disable people who want to participate in the Special Olympics. • Create an actual Cars.com race car to compete in the Olympics. • Maintain consistency while executing their marketing communication campaigns. • Creation of the bi-annual magazine to communicate the latest news about the company.
- 23. THANK YOU!