SlideShare une entreprise Scribd logo

Groene Marketing

•Télécharger en tant que PPT, PDF•
•
walter.Dermul BrandCoach
walter.Dermul BrandCoach

Speech on Green Marketing, in Dutch

BusinessVoyages
1  sur  71
De uitdaging van Groene Marketing
 
 
 
 
[object Object],[object Object],[object Object],[object Object]
 
 
 
10 do’s & don’ts
1. Groen is geen positionering !
Nu ! Nieuw ! Extra Groen !
 
 
2. Groen steunt op vertrouwen.
 
 
 
 
 
 
3. Groen is een evolutie geen revolutie.
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Climate Group is an independent, nonprofit organisation dedicated to advancing business and government leadership on climate change. We are based in the UK, the USA and Australia and we operate internationally.
4. Maak het simpel en tastbaar.
 
 
 
 
5. Meer is beter dan minder.
 
 
 
 
 
[object Object]
 
6. Groen is een dialoog.
 
 
 
 
 
 
 
 
7. Betrek de doelgroep.
 
 
 
8. Groen is niet ‘alles-of-niets’.
[object Object],[object Object],[object Object],[object Object]
 
 
9. Groen is geen niche.
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10. Hype or Reality ?
 
[object Object],[object Object]
 
 
 
De uitdaging
 
 
 
[object Object],[object Object]
Dank u brandcoach.typepad.com

Recommandé

Mike Dupree - The Power of Purpose
Mike Dupree - The Power of PurposeMike Dupree - The Power of Purpose
Mike Dupree - The Power of PurposeSocial Fresh Conference
 
Minus One
Minus OneMinus One
Minus OneRavi Ayilavarapu
 
Real Life Entrepreneur
Real Life EntrepreneurReal Life Entrepreneur
Real Life EntrepreneurAdam Carroll
 
M A S F O R G E S
M A S F O R G E SM A S F O R G E S
M A S F O R G E SACS1977
 
Eresjoven
EresjovenEresjoven
Eresjovenrascallu
 
Surftown 16 Oktober 2007
Surftown 16 Oktober 2007Surftown 16 Oktober 2007
Surftown 16 Oktober 2007Trine-Maria Kristensen
 
C AÑÓ N D E L C O L O R A D Obasi
C AÑÓ N D E L C O L O R A D ObasiC AÑÓ N D E L C O L O R A D Obasi
C AÑÓ N D E L C O L O R A D ObasiACS1977
 
De jeugd van tegenwoordig
De jeugd van tegenwoordigDe jeugd van tegenwoordig
De jeugd van tegenwoordigAtzed
 

Recommandé

Mike Dupree - The Power of Purpose
Mike Dupree - The Power of PurposeMike Dupree - The Power of Purpose
Mike Dupree - The Power of PurposeSocial Fresh Conference
 
Minus One
Minus OneMinus One
Minus OneRavi Ayilavarapu
 
Real Life Entrepreneur
Real Life EntrepreneurReal Life Entrepreneur
Real Life EntrepreneurAdam Carroll
 
M A S F O R G E S
M A S F O R G E SM A S F O R G E S
M A S F O R G E SACS1977
 
Eresjoven
EresjovenEresjoven
Eresjovenrascallu
 
Surftown 16 Oktober 2007
Surftown 16 Oktober 2007Surftown 16 Oktober 2007
Surftown 16 Oktober 2007Trine-Maria Kristensen
 
C AÑÓ N D E L C O L O R A D Obasi
C AÑÓ N D E L C O L O R A D ObasiC AÑÓ N D E L C O L O R A D Obasi
C AÑÓ N D E L C O L O R A D ObasiACS1977
 
De jeugd van tegenwoordig
De jeugd van tegenwoordigDe jeugd van tegenwoordig
De jeugd van tegenwoordigAtzed
 
Greenwash digital
Greenwash digitalGreenwash digital
Greenwash digitalthomasnovel
 
Greenwash digital
Greenwash digitalGreenwash digital
Greenwash digitalscmgreen
 
From Greenwash to Great. A Practical Guide to Green Marketing (without the G...
From Greenwash to Great. A Practical Guide to Green Marketing (without the G...From Greenwash to Great. A Practical Guide to Green Marketing (without the G...
From Greenwash to Great. A Practical Guide to Green Marketing (without the G...OgilvyEarth
 
Mainstream Green by Graceann Bennett and Freya Williams
Mainstream Green by Graceann Bennett and Freya Williams Mainstream Green by Graceann Bennett and Freya Williams
Mainstream Green by Graceann Bennett and Freya WilliamsNOEMÍ MEDINA
 
OgilvyEarth Webinar: From Greenwash to Great
OgilvyEarth Webinar: From Greenwash to GreatOgilvyEarth Webinar: From Greenwash to Great
OgilvyEarth Webinar: From Greenwash to GreatOgilvy
 
Greenwash Guide
Greenwash GuideGreenwash Guide
Greenwash Guidethe Humans' Network
 
Greenwash guide
Greenwash guideGreenwash guide
Greenwash guideCarol Daemon
 
Mainstream green
Mainstream greenMainstream green
Mainstream greenDenis Heenan
 
Mainstream Green
Mainstream GreenMainstream Green
Mainstream GreenOgilvy
 
Mainstream green
Mainstream greenMainstream green
Mainstream greenDenis Heenan
 
Greenwash understanding preventing
Greenwash understanding preventingGreenwash understanding preventing
Greenwash understanding preventingCarol Daemon
 
Greenwash understanding preventing
Greenwash understanding preventingGreenwash understanding preventing
Greenwash understanding preventingCarol Daemon
 
Generous Brands 2.0: Retail’s ongoing journey towards the greater good
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodGenerous Brands 2.0: Retail’s ongoing journey towards the greater good
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
 
Vcufeb09
Vcufeb09Vcufeb09
Vcufeb09Gareth Kay
 
Mike longhurst getting green advertising right
Mike longhurst getting green advertising rightMike longhurst getting green advertising right
Mike longhurst getting green advertising rightECR Community
 
The Hero's Handbook
The Hero's HandbookThe Hero's Handbook
The Hero's HandbookRepublic of Everyone
 
Futerra greenwash guide
Futerra greenwash guideFuterra greenwash guide
Futerra greenwash guidePatricia Riccelli Galante de Sá
 
Strategy>Shift guide: 9 Ways to Promote Sustainability without Greenwashing
Strategy>Shift guide: 9 Ways to Promote Sustainability without GreenwashingStrategy>Shift guide: 9 Ways to Promote Sustainability without Greenwashing
Strategy>Shift guide: 9 Ways to Promote Sustainability without GreenwashingThinkshift Communications
 
Research template
Research templateResearch template
Research templatePJG123
 
Research template
Research templateResearch template
Research templatePJG123
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 

Contenu connexe

Similaire à Groene Marketing

Greenwash digital
Greenwash digitalGreenwash digital
Greenwash digitalthomasnovel
 
Greenwash digital
Greenwash digitalGreenwash digital
Greenwash digitalscmgreen
 
From Greenwash to Great. A Practical Guide to Green Marketing (without the G...
From Greenwash to Great. A Practical Guide to Green Marketing (without the G...From Greenwash to Great. A Practical Guide to Green Marketing (without the G...
From Greenwash to Great. A Practical Guide to Green Marketing (without the G...OgilvyEarth
 
Mainstream Green by Graceann Bennett and Freya Williams
Mainstream Green by Graceann Bennett and Freya Williams Mainstream Green by Graceann Bennett and Freya Williams
Mainstream Green by Graceann Bennett and Freya WilliamsNOEMÍ MEDINA
 
OgilvyEarth Webinar: From Greenwash to Great
OgilvyEarth Webinar: From Greenwash to GreatOgilvyEarth Webinar: From Greenwash to Great
OgilvyEarth Webinar: From Greenwash to GreatOgilvy
 
Mainstream Green
Mainstream GreenMainstream Green
Mainstream GreenOgilvy
 
Greenwash understanding preventing
Greenwash understanding preventingGreenwash understanding preventing
Greenwash understanding preventingCarol Daemon
 
Greenwash understanding preventing
Greenwash understanding preventingGreenwash understanding preventing
Greenwash understanding preventingCarol Daemon
 
Generous Brands 2.0: Retail’s ongoing journey towards the greater good
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodGenerous Brands 2.0: Retail’s ongoing journey towards the greater good
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
 
Mike longhurst getting green advertising right
Mike longhurst getting green advertising rightMike longhurst getting green advertising right
Mike longhurst getting green advertising rightECR Community
 
Strategy>Shift guide: 9 Ways to Promote Sustainability without Greenwashing
Strategy>Shift guide: 9 Ways to Promote Sustainability without GreenwashingStrategy>Shift guide: 9 Ways to Promote Sustainability without Greenwashing
Strategy>Shift guide: 9 Ways to Promote Sustainability without GreenwashingThinkshift Communications
 
Research template
Research templateResearch template
Research templatePJG123
 
Research template
Research templateResearch template
Research templatePJG123
 

Similaire à Groene Marketing (20)

Greenwash digital
Greenwash digitalGreenwash digital
Greenwash digital
 
Greenwash digital
Greenwash digitalGreenwash digital
Greenwash digital
 
From Greenwash to Great. A Practical Guide to Green Marketing (without the G...
From Greenwash to Great. A Practical Guide to Green Marketing (without the G...From Greenwash to Great. A Practical Guide to Green Marketing (without the G...
From Greenwash to Great. A Practical Guide to Green Marketing (without the G...
 
Mainstream Green by Graceann Bennett and Freya Williams
Mainstream Green by Graceann Bennett and Freya Williams Mainstream Green by Graceann Bennett and Freya Williams
Mainstream Green by Graceann Bennett and Freya Williams
 
OgilvyEarth Webinar: From Greenwash to Great
OgilvyEarth Webinar: From Greenwash to GreatOgilvyEarth Webinar: From Greenwash to Great
OgilvyEarth Webinar: From Greenwash to Great
 
Greenwash Guide
Greenwash GuideGreenwash Guide
Greenwash Guide
 
Greenwash guide
Greenwash guideGreenwash guide
Greenwash guide
 
Mainstream green
Mainstream greenMainstream green
Mainstream green
 
Mainstream Green
Mainstream GreenMainstream Green
Mainstream Green
 
Mainstream green
Mainstream greenMainstream green
Mainstream green
 
Greenwash understanding preventing
Greenwash understanding preventingGreenwash understanding preventing
Greenwash understanding preventing
 
Greenwash understanding preventing
Greenwash understanding preventingGreenwash understanding preventing
Greenwash understanding preventing
 
Generous Brands 2.0: Retail’s ongoing journey towards the greater good
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodGenerous Brands 2.0: Retail’s ongoing journey towards the greater good
Generous Brands 2.0: Retail’s ongoing journey towards the greater good
 
Vcufeb09
Vcufeb09Vcufeb09
Vcufeb09
 
Mike longhurst getting green advertising right
Mike longhurst getting green advertising rightMike longhurst getting green advertising right
Mike longhurst getting green advertising right
 
The Hero's Handbook
The Hero's HandbookThe Hero's Handbook
The Hero's Handbook
 
Futerra greenwash guide
Futerra greenwash guideFuterra greenwash guide
Futerra greenwash guide
 
Strategy>Shift guide: 9 Ways to Promote Sustainability without Greenwashing
Strategy>Shift guide: 9 Ways to Promote Sustainability without GreenwashingStrategy>Shift guide: 9 Ways to Promote Sustainability without Greenwashing
Strategy>Shift guide: 9 Ways to Promote Sustainability without Greenwashing
 
Research template
Research templateResearch template
Research template
 
Research template
Research templateResearch template
Research template
 

Dernier

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 

Dernier (20)

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 

Groene Marketing

Notes de l'éditeur

  1. Kan u het zich voorstellen dat een van de populairste weekbladen van het land - als promotioneel kadootje voor z’n lezers - een dvd meegeeft, met daarop een lezing van een Nobelprijswinnaar ?