70. UPCYCLING & JUGAAD
UPCYCLING:
SELF BUILD UPGRADE of waste into new
consumer products!
(f.e. www.hetvindingrijk.be)
Scarcity stimulates innovative behaviour!
JUGAAD INNOVATION:
Jugaad is hindi and can be translated as
making smart moves with a minimum of
resources’
(improvised handcrafts produced and
created due to a lack of resources)
71. • Search opportunities in adversity : bad luck can
stimulate and create succesful initiatives. Intersting
problem solved by entrepreneurs
• Do more with less
• Keep it basic and simple bvb. Crowdfunding / Dacia /
basic-fit
• Follow your heart market choices with passion,
intuition based customer-minded innovation
• Think and act quickly out of the box thinking is a
standard in the jugaad principle
145. Content Checklist
1. Numbers, numbers, numbers
2. Talk about money
3. Be credible
4. Call to action
5. Show your unfair competitive advantage
6. Why do you need investment
7. How will you measure success?
8. Try to prove that it works
9. Find metaphors or reference points
10. Does it scratch your own itch?
146. Format Checklist
1. Concise (veel info in paar woorden)
2. Clear
3. Powerfull
4. Visual
5. Story
6. Targeted
7. Hook