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Now is the time to level the field with MOBILE MARKETING
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Some people who dare to dream or aspire to be great balk when I present the idea of Mobile
Marketing to them. My question is why? Why wouldn't someone want a more rounded approach to
marketing themselves? The idea is to get your name out there to as many people as possible. I
like to use the term, covering all your bases. In this case it would be utilizing all the media tools
available for you to use. If you are not using all of them to some degree, you are missing out on
building a larger and more adoring fan base.
One question that I often get asked is, Why would I want to pay for a service like Text Marketing
when Facebook and Twitter are free? You can't beat free advertising right? Well, Mobile Marketing
is not designed to compete with Facebook and Twitter. It is a tool to be used in addition to them.
It's a tool to be integrated into a complete marketing program designed to maximize your exposure
to the greatest amount of people possible. That's how you become a star. That's how you make
sure people are talking about you. Once they're talking about you and thinking about you, your
goal is to make sure they never stop!
Let me add that contrary to what many believe, not everyone is crazy, active, or savvy about
Facebook or Twitter. You have to literally reach out to the others. Market and build your empire
and they will come.
Text Message marketing is not just for the big record labels, or the big time artist management
teams. Text marketing is not expensive to the aspiring artist either. All major superstars
incorporate Mobile Marketing, Twitter, and Facebook. Some additional examples of marketing
tools are Radio advertising, Print ads like in Newspapers, or magazines, even Flyers and I'm
telling you, all the superstars are using each of these marketing and advertising tools more or less
in an overall approach to keep their names fresh on the minds of their fans. I'm telling you, it is
wise to incorporate some form of each tool into an overall marketing campaign.
Personalities like Rihanna, and Beyonce use it. Many rock bands use text marketing with great
success too. The main point I want to make here are that each of these artists use an overall
marketing approach and you can do it to. Of course they do it on another level but remember, a
snowball doesn't automatically start out large when it begins to roll. It becomes bigger and bigger
as it's moving along and as you grow in popularity, you will also be advancing to another level as
you're moving along. Got it?
For some eye popping statistics on Mobile Marketing and ideas on how Mobile Marketing can be
integrated into a complete Marketing campaign visit my blog
http://www.mobile4boom.blogspot.com