Heartbyte's Second screen audience participation application
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Heartbyte's Second screen audience participation application
- 3. What is it? Why is it different? How can it be used? Heartbyte
- 5. Interact with your audience in realtime at massive scale
- 7. What is it? Why is it different? How can it be used? Heartbyte
- 8. Deep Analytics Massive Scale Rich Interactive Content
- 10. What is it? Why is it different? How can it be used? Heartbyte
- 12. More interaction is better than less interaction
- 13. Brands would like to interact with their audience
- 14. Mobile is an intimate device capturing authentic expression
Notes de l'éditeur
- our mission is to greatly enhance how brands interact with customers, turning traditional campaigns of today into true two-way conversations
- Our product allows you to...
- Heartbyte is all about events... tv broadcasts, radio spots, commercials, in-stadium, hospitality, retail, entertainment Interact - audience uses phones, tablets, laptops now to augment events geo, segment questions to slice and dice granularly Realtime - mobile data from audience is sent every second, turned actionable on this dashboard Massive Scale - across country (see map) - elastic scaling (expecting large audience, just light up more servers)
- Based on new technological advances, Heartbyte ’ s main differences vs. everyone else are these: Big Data is very hard to get right - we are experts. With our capabilities, you can: - retain existing accounts - attract new accounts - charge a premium for unique offerings
- reach more users at a fraction of the cost beautiful, more capable devices instantaneous feedback
- in addition to segment questions, we have the capability of pushing rich, branded content. an example for capturing sentiment is our realtime voting widget content can be anything specific to the brand, Charles v Shaq red carpet-specific (dress, jewelery, etc)
- SalesForce, Zoho, Sugar CRM Anything else via file import generate emails/qr codes - can track individual users automatically join event
- for focus groups, often 50-500 participants is “ statistically significant. ” move past this barrier and create the 2-way conversation
- social network mining second screen Don ’ t drive the audience to another property - white-label we ’ re hoping the era of shouting at a large audience, and hope x% responds by buying will soon end
- This is when you want to interact with them. People are using mobile to interact more and more with the world around them. We can do crazy new things on these devices. Including tracking the users individually
- in addition to segment questions, we have the capability of pushing rich, branded content. an example for capturing sentiment is our realtime voting widget content can be anything specific to the brand, Coke v Pepsi, Nike v Reebok v Adidas red carpet-specific (dress, jewelery, etc) A/B widget pushing
- example - Mazda testdrive experience widget rotates as user moves tablet, shows hotspots for information and customization answer questions, build “ your ” car, dealership watching in realtime