A brief introduction to computational communication

1. The Way to Computational Communication
通往计算传播学之路
v i s i o n
Cheng-Jun Wang
王成军 @ 深圳大学
20130104
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2. Outline
• Background 背景
• Three metaphors of theory 关于理论的三个比喻
• Sandglass of generalization 归纳理论的沙漏
• Five levels of research 研究的五个阶段
• Network science网络科学
• Computational thinking 可计算化思维
• The way to computational communication 通往
计算传播学之路
• Vision 愿景
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3. Background
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4. Three metaphors of theory
A=B Follow
Your
Logic
Immanuel Kant: All our knowledge begins with the senses, proceeds then to the
understanding, and ends with reason. There is nothing higher than reason.
Net Lens Map
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5. Sandglass of generalization
Theory
Hypothesis
Claim • Because of
Method
Sandglass
Model of
Generalization
Reason • Based on
Findings
Discussi
on Evidence
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6. Five levels of Research
principle
mechanism
law
pattern
data
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7. Network Science
c
g
h d a
e b
f
UGC (LOG)
Public Attention (LOG)
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8. Computational Thinking
Physics
Computer Science
Biology
Computability
Computer
Mathematics
Science
Network Science
Computational
Science
Economics
Natural
Science
Communication
Years since born
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9. The Way to Computational
Communication
Digital Data
Big Data
Longitudinal Data
Relational Data
Behavioral Data
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10. Vision：
Where are we?
• Network science
What we can • Statistical linguistics
learn from? • Human Communication dynamics
• Digital media
What we have? • Big data& digital traces
What is
• Data journalism
happening or • Computational advertising
have done?
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11. Immanuel Kant: Two things awe me most, the starry
sky above me and the moral law within me.
Thank you for your attention!
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