One of the challenges in IT Broadcasting is adopting the broadcasting 2.0. However, this is inevitable process as broadcasters need to adopt it as part of the way forward in its organization. RTB is one of a broadcaster being used in this presentation as part of a CASE study.

1. Challenges in IT Broadcasting “Experiences in Radio Television Brunei” By: Wan Harris Zaky HJ IBRAHIM ID: N6210023 Thursday, August 26, 2010

2. The Future of New Media?

3. Agenda 01 Brief introduction on RTB’s Profile Broadcasting & Other Issues Laws & Hype Cycles Lesson learned from the Australian Broadcasters The Journey Forward

4. Brief Introduction 02 RTB was born in 1957 A Government owned broadcasting station Mission: To inform, to educate, to entertain, to inspire and to interact ANYTIME, ANYWHERE & IN ANY WAY Core Business: TV, Radio and New Media

5. Rebranding of RTB 03 www.rtb.gov.bn Courtesy of RTB

6. Convergence = Convenience 04 Converging technologies lead to a divergence of viewers’ choices

7. Overview of “Cross-Media” Platforms 05

8. RTB Interactive 06 Courtesy of RTB

10. 318, 900 Internet users as of June, 2010.

12. 2,451 pages are view daily.

15. Broadcasting services and Technical parameters..

16. Intellectual Property Rights.

19. Cost of consumption.

21. Middleware: MHP Vs. MHEG-5 10 (Colin Prior 2007) Broadcasters Dilemma: Who should pay for these licenses?

23. Better sound by using 5.1 surround sound.

24. Need HD Studio, HD Video Cameras, HD OB Van & HD content.

25. HDTV is now becoming a normal TV is essential for RTB to survive.

26. Consumers enjoy watching high quality video.

27. Competitors like Apple, Google, Hulu, JumpTV, Netflix & Tivo are offering Internet TV – IPTV & HD video streaming.

28. “There will be 160 million U.S. online video users and 17% will be consumed in HD video by 2012” (Weide et al. 2009).16 9

30. By 2015, iSuppli expects 78.1 million 3D TVs to ship worldwide3D 2D (Gadgets & Gizmos 2010)

33. More Multi-Standard Receivers 14 (PGK Media 2007)

34. Hype Cycle of Consumer Technologies 15

35. Hype Cycle of Emerging Technologies 16

37. Sensation of immersion

38. 16 times higher resolution than HDTV

39. 3D audio system with 24 speakers7680 pixels 4320 pixels (Nishida 2007)

41. According to Australian Government (2009), Analogue Switch-Off will be by the end of 2013.What lesson can be learned from this video?

42. More technology services = More Infrastructure 19 (McPherson 2010) According to Alexa (2010), SBS website worth $194,998 USD; CH9 website worth $3.9 Million USD

45. It creates opportunities for business exploitation.

46. If picture is worth a 1000 words, what’s a video worth?

47. Social Media Law must be in placed (Burrows 2010).

50. E.g. using Scala as a Service (SaaS) for Digital Signage.

52. Work closely with consumer electronics industry to promote Set-Top-Boxes by making it more affordable.Words of Wisdom: Upgrade the technology. Then upgrade people! (Odolphi 2010)

56. Future of the Media Lifecycle 25 (Dawson 2008)

57. References: 26 Anderson, C. 2004. The Long Tail. 10 vols. Vol. 12: Wired. http://www.longtail.com (accessed May 5, 2010). Been, L. Y. 1997. The Six Sigma. Metaprenuers Inc Pte Ltd. Bunch, R. 2005. Development of Digital Terrestrial Television Broadcasting in Australia. In Powerpoint Slide. Australia: FREE TV Australia. Burrows, M. 2010. Understanding and managing legal risks online. http://www.digital-media.net.au/article/legal-social-is-there-a-social-media-law/512428.aspx (accessed August 22, 2010). Cochrane, P. 2009. Three clicks away from eight million people: The power of social networking. http://www.silicon.com/technology/networks/2009/07/23/peter-cochranes-blog-three-clicks-away-from-eight-million-people-39462538/ (accessed August 25, 2010). Dawson, R. 2008. Future of Media Report: Future Exploration Network (accessed August 23, 2010). Gadgets and Gizmos. 2010. 3D TV's future is so bright, you gotta wear shades. http://tom2network.com/3d-tvs-future-is-so-bright-you-gotta-wear-shades/ (accessed August 19, 2010). John Yip. 2008. Chief Engineer. Digital Broadcast Technology Development. In Powerpoint Slide.. RTHK Lipiainen, J. 2006. Mobile TV update: DVB-H trials & commercial services. http://www.nokia/mobiletv.com/ (accessed August 23, 2010).

58. References: 27 McPherson, L. 2010. SBS Infrastructure Diagram. In Visio. Asia-Pacific: Harris Corporation, Broadcast Communications. NISHIDA, Y. 2007. Broadcasting in the future. InPowerpoint slide. Japan: NHK. Noam, E., J. Groebel and D. Gerbarg. 2004. Internet Television. New Jersey: Lawrence Erlbaum Associates. Odolphi, J. 2010. Future of IT. In Powerpoint file: Infrastructure Architect Evangelist. PGK Media. 2007. TV2GO, Your TV Your Time. Singapore. http://www.pgkmedia.com/ (accessed August 16, 2010) Prior, C. 2007. Middleware considerations and the MHEG-5 standard. In Powerpoint slide. Impala: S & T. Scala. 2010. Scala as a Service (SaaS). http://www.scala.com/services/saas (accessed May 5, 2010). The Australian Government. 2009. Digital TV Antenna Systems: Handbook Non-Mandatory Document. http://www.digitalready.gov.au/publications.aspx (accessed August 22, 2010). Weide, K., D. Levitas, G. Ireland and A. H. Lind. 2009. Assessing the High-Definition Online Video Opportunity. http://www.idc.com (accessed August 22, 2010). Williamson, D. A. 2010. Social Network Demographics and Usage. http://www.emarketer.com/Reports/All/Emarketer_2000644.aspx (accessed August 23, 2010).

59. The TV of tomorrow … Words of Wisdom: Technology has the power to alter reality Thank you (Odolphi 2010)