Today's networks have not been designed for encrypted video traffic, but it is a dominant service. This presentation was given at the Broadband World Forum to show what can be done to measure and manage video QoE in IP networks.

1. {Core Analysis}
BREAK THE SURFACE
Mobile
Video
Cloud
HOW TO ENSURE BEST VIDEO QOE
For Broadband World Forum
Patrick Lopez
{Core Analysis}
October 2015
1{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

2. {Core Analysis}
Mobile
Video
Cloud
MISSION AND EXPERIENCE
EXPERTISE
{Core Analysis} is the leading analyst and strategy consultant
on mobile, video and cloud.
EXPERIENCE
Corporate development (M&A, strategic
partnership, VAR agreements)
Market category creation
Value proposition
Corporate strategy and positioning
Product strategy
Vendor evaluation and selection
Business cases and forecasts
RECENT DEVELOPMENTS
Due Diligence
Acquisitions
Turn around
Financing
Products, technology designs & launches
{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum
{Core Analysis} was exclusive advisor to Opera Software in
its acquisition of Skyfire for $155m.
{Core Analysis} presented at NAB (National Association of
Broadcasters) on PayTV vs OTT strategies and business
models.
{Core Analysis} presented at United Nations’ ITU Telecom
on convergence of broadband and broadcast.
2

3. Mobile
Video
Cloud
MARKET TRENDS
3{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

4. {Core Analysis}
Mobile
Video
Cloud
ADVERTISING SPEND AND DIRECTION
4{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum
Broadcast
• 40B$
Digital
• 42B$
Mobile
• 7.1B$

5. {Core Analysis}
Mobile
Video
Cloud
DATA AND VIDEO TRAFFIC GROWTH
5{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum
55% YoY
15% QoQ
In mature markets, 10%
subscriber consume 50% traffic
60% of data traffic video by
2020

6. {Core Analysis}
Mobile
Video
Cloud
VIDEO USAGE AMONGST TYPE OF USERS
6{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

7. {Core Analysis}
Mobile
Video
Cloud
APP TRENDS PERISCOPE - MEERKAT
7{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum
Pirates Crash the Mayweather–
Pacquiao Fight

8. {Core Analysis}
Mobile
Video
Cloud
MARKET TRENDS: MEDIA TRENDS
Avvasi HD growth
Data volume of video per hour and resolution
Avvasi changes in H264 profiles distribution
8{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum
0
10
20
30
2013 2014
SD HD
0
200
400
600
800
1000
1200
1400
240P 360P 480P 720P 1080P
Volume (MB)
0
2
4
6
8
10
12
14
16
18
20
2013 2014
Baseline Main High

9. {Core Analysis}
Mobile
Video
Cloud
TRADITIONAL OTT IS MATURING…
…and seeking new pricing models
9{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

10. {Core Analysis}
Mobile
Video
Cloud
PAYTV OPERATORS OFFERING OTT SERVICES
To all consumers (not just their subscribers)
Sky: Sky TV Now
Orange
Viasat
BeTV
Australia
Foxtel Presto and Foxtel Go
NA
Rogers Cable & Shaw Communications:
Shomi
HBO Go
Dish (2015)
CBS Direct Access
Showtime direct (2015)
OTT players
Google YouTube premium channels
Amazon Instant
Microsoft (Xbox)
Sony (Playstation, Apple, Roku,
Samsung, LG)
10{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum
SourceParkAssociates

11. {Core Analysis}
Mobile
Video
Cloud
BUFFERING AND NO START
11
0% 5% 10% 15% 20%
iOS
Android
Percentage of views that never successfully started
~15% of videos to
mobile devices never
successfully start
(WiFi & Mobile)
Source:
{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

12. {Core Analysis}
Mobile
Video
Cloud
CONVIVA LIVE VIDEO DATA
12{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

13. {Core Analysis}
Mobile
Video
Cloud
NET NEUTRALITY, THROTTLING
13{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

14. Mobile
Video
Cloud
POSSIBLE SOLUTIONS
14{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

15. {Core Analysis}
Mobile
Video
Cloud
QUALITY OF EXPERIENCE
15{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum
Production
Encoding
Transmiss
ion
Playback
Temporal sampling
Temporal sampling
Quantization
Packet loss
Jitter
delay
Post processing
Buffer limit
Spatial distortions
Blurriness
Blockiness
Temporal distortions
Jerky motions
Fluidity break
Source:Orangeresearchlabs,2008

16. {Core Analysis}
Mobile
Video
Cloud
EXPERIENCE ASSURANCE
16{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

17. {Core Analysis}
Mobile
Video
Cloud
TRANSPARENT CACHING
Transparent caching provides control over type, size, popularity of content.
When deployed, it reduces latency and core backhaul cost.
The main benefit for video is an improved customer experience, with shorter time
to start and less buffering time.
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Source:PeerApp
{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

18. {Core Analysis}
Mobile
Video
Cloud
ADAPTIVE BIT RATE MANAGEMENT
Encrypted
Detect video through heuristics algorithms (SSL metadata, packet size, origin
servers…)
Detect trick play (seek, pause…) actions
Create QoS layers (4K, HD 1080, 720, SD…)
Enforce step down / QoS per subscription type
18
Clear
Metadata /manifest management
Throttling / pacing
Caching
{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum

19. {Core Analysis}
Mobile
Video
Cloud
TCP OPTIMIZATION
TCP optimization corrects artefacts related to retransmission of packets due to
packet loss or low Round Trip Times.
2015 sees uplink TCP optimization as a new feature
19{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum
• Retransmit
• Reduce delivery bit ratePacket loss
• Session duration
• Signalling increaseSlow start
• Not prioritizedBuffer
•Acknowledge packets even if dropped
•Sustain bit rateProxy
•Max out TCP delivery as early as
possibleFast start
•Prioritized
•Provide QoS per serviceBuffer

20. {Core Analysis}
Mobile
Video
Cloud
THE 4TH GEN OF MOBILE TV SERVICES
20{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum
BT & EE announce LTE Broadcast
services
EE launches skeegle
BT acquires UEFA champions league
rights
Launch 4K sport channel

21. {Core Analysis}
Mobile
Video
Cloud
THE 4TH GEN OF MOBILE TV SERVICES
21{Core Analysis} All rights reserved © 2015 – Public for Broadband World Forum
720p60 and 1080p60
Gaming
HTML5

22. {Core Analysis}
Mobile
Video
Cloud
CONTACTS
22
{Core Analysis} All rights reserved © 2015 – Public for Broadband
World Forum