3. Mobile Platform Embedded Store F-Commerce Making shopping social Per-to-Peer Discount Sharing Affiliate Network GroupBuy & Flash Sale Refer A Friend SocialHub Facebook Connect Ratings & Review
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5. It empowers Brands and Retailers to make meaningful change to better serve your customer and build loyalty.
6. You get honest feedback to build solutions that better meet the customers needs.
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8. 23% of Twitter users follow businesses to find special promotions or sales
9. 14% of Twitter users use the stream to find and share products and opinions
10. 25% of customers connect with brands on Facebook to receive discounts
11. More than 50% of Facebook fans and 67% of Twitters users are more likely to make a purchase from the brands they follow
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13. f-commerce TV & Music Facebook Stores Lady Gaga f-store The most popular f-commerce page 31m+ fans Dexter f-store Viral ‘wall store’ that can be shared by users Prediction: Social Commerce market will reach $30 billion per year by 2015
14. f-commerce EU Big Brand Facebook Stores Holiday Autos (Travelocity) f-store 1st f-store for car rentals Volkswagen (Skoda Fabia) f-store 1st Dutch auction f-store (every ‘like’ price drops by 1€, until someone buys)
15. f-commerce UK Retail Facebook Stores ASOS f-store UK e-tailer opens up a full f-store International Delivery Cheeky Beach f-store SME opens up a full f-store Integrated with CMS Every time a user posted on their news feed that they bought a ticket from TicketMaster, friends spent an additional $5.30. At Eventbrite, a social site for selling tickets to lesser known events, every link shared on Facebook generated $2.52 in ticket sales.
16. Beyond Facebook TripAdvisor Integrates with Facebook to offer instant personalisation and allow users to connect with Facebook contacts on-site Amazon The largest e-tailer integrates Facebook SME Integrates Facebook Connect Share Like
33. Social Commerce Trends for 2011 Online + Offline Integration – DIGITAL FIRST Incorporate your Social Commerce marketing into your PR, email, direct mailing & advertising Tracking Social Media ROI Utilise Google Analytics and tools like Radion6 to track & measure GroupBuy & Flash Sales More aspects of this model translate into retail E-commerce-social-shopping experience Built around the context of what the user is reading Mobile Commerce Mobile coupons & discounts for mobile advertising. Apps for Ipad & Tablets making shopping simple Local Commerce Location-based Services: “Check-ins” are the new ‘status message’ Virtual referrals Customer reviews & recommendations from friends via Facebook and Twitter Social shopping Communicating with your network and sharing what you find is just going to keep growing. Video YouTube is the second largest search engine in the English-speaking world.
34. Warren Knight www.warrenknight.co.uk Warren Knight e: warren@warrenknight.co.uk t: @wvrknight Gloople – Making Shopping Social www.gloople.co.uk t: @gloople Tell us What You Think