,

1. Amber Waldron

2. *Firstly, the company our group decided to choose was
Lionsgate. LionsGate Entertainment Corporation is a
Canadian/American entertainment company that is
involved in both production and distribution. It has
featured in producing and distributing many high scale
film productions such as The Hunger Games,
Divergent, The Twilight Saga and The Day After
Tomorrow. It also has distributed many mid-budget
thrillers including most recently Criminal and Precious
Cargo. It is the sort of company that tends to
distribute mainstream films that have a wide appeal.
Our Company Logo: LIONSGATE

3. *Given our films story-line we came to the decision
that our film could have mainstream appeal and that
this company would work effectively to distribute it.
*Mass market distributors promote their products in
large quantities to as wide an audience as possible. I
believe our film would sell to a mass market since its
story line could potentially intrigue a wide variety of
viewers. Perhaps, it would promote mostly to young
adults around 16-25 since the story line would be
rather too mature in terms of adult themes and
complex in terms of plot to follow through, which is
something that may not appeal to younger audiences.
Target audience:

4. *I think our film would be on a fairly big budget
since it would be very much an action thriller,
possibly with some big budget set pieces in well-
known locations like central London as well as
major stars and as such it would need the sort of
high profile promotion which an established
company like Lionsgate would be able to offer.
Budgeting to make our film:

5. *Potentially, money to make our film could come
from a number of investors interested in it
becoming a large scale movie. Since our films idea
is creative and interesting, investors may see this
as something that they could work with. In
addition through a developed detailed storyboard
investors could visually see how far they think the
film would go and could envision what the full
film would look like.
Money to make our film:

6. *Since Lions gate has distributed the Hunger Games, Divergent
and Twilight saga series, perhaps my film would appeal to a
similar audience as their’s since they firstly appeal to young
audiences and they also follow adults themes which could
perhaps be too sensitive for children to watch. I think it
would be essentially people of our own age group. In addition
I believe that since a lot of young people do tend to watch
TV, TV trailers would be a good way of promoting our film in
order to distribute it to the audience we are aiming it at.
Young adults around 16-25 would most probably be the type
of audience that reads film magazines such as Empire. This
would be good for our film to potentially advertise ourselves
in and get features in about its sneak previews for instance.
From personal experience, I find out about films from people
speaking about them either face to face or on social media. If
a film is really good, of course a lot of people will be talking
about it and recommending you to watch it.
Distribution:

7. *The first distribution point for films is cinema screenings. Low budget,
independent screenings often have a run in a limited number of
cinemas, often in urban areas only or maybe in areas local to where the
film was shot.
*However, we are trying to produce a bigger budget and more
mainstream film and so we would be looking for a nationwide release in
multiplexes up and down the country. Of course looking to sell our
films at nationwide screenings it is going to be expensive. However, I
believe that our film would sell to a mainstream audience and
therefore I feel like we would be confident in drawing in our target
audience and screening nationwide.
*If our film was actually made, we would need to use major stars to
propel our film to become big as people want to watch films with
celebrity actors/actresses that they like. Also, another way we could
perhaps boost our films popularity is by having a famous ‘name’
director that has produced many good films.
Cinema Distribution:

8. *Distribution is about how information gets to its
audience, and in the case of most films cinema screenings
alone are not enough to make a profit. Distribution also
relies of home screenings. In this case, I think that our
film would probably be distributed of DVD, BluRay and we
would also be looking to distribute our film on online
streaming subscription services(e.g. Sky Box Office)
approximately 3 months after theatrical release and then
negotiate TV rights for other channels.
*Lastly, the rights to screen the film on ‘free’ TV would be
the final point of distribution.
Home Distribution: