1. Summary questionnaire results
I distributed 10 questionnaires to a sample of my target audience
(10 females aged 15-25 who are interested in R&B/hip-hop music)
General points
Questions and instructions are written in black
Answers are written in red
A summary of the answers are written in red italics
Q1. Are you a female aged 15-25 and interested in hip-hop/R&B
music? Circle (Yes/No)
A: all respondents answered yes
Q2. What hip-hop/R&B music/artists/bands are you currently
interested in/do you currently listen to?
The main artists that were given are
• Rihanna (90%)
• Beyonce (50%)
• Drake (30%)
• Jay-Z (20%)
Q3. What attracts you to R&B/hip-hop music? (Please tick the
answers that apply)
• The lyrics of the songs
• The artists/bands
• The instruments used/beat or background tune
• The image of the R&B/hip-hop genre
• Other (Please specify)
70% said the artists/bands
40% said the lyrics of the song
40% said the image of the R&B/hip-hop genre
20% said the instruments used/beat or background tune
Q4. How much would you be willing to pay for an R&B/hip-hop
music magazine? (Please tick the answer that applies)
• Nothing
• Less than £1
• £1-£2
• £2-£3
• Over £4
40% said £2-£3
40% said £1-£2
10% said £3-£4
10% said nothing
Q5. Do you currently buy/read music magazines?

2. • Yes-if yes, answer question six
• No- if no answer question seven
80% said no
20% said yes
Q6. Specify which music magazine(s) you buy/read?
Out of the 20% who said yes
20% said NME
10% said Kerrang
10% said Billboard
What do you like about this/these magazines?
The reasons given by the 20% of people who said yes were
• NME- contains a variety of music
-I like the style of music they talk about
• Kerrang
-I like the style of music they talk about
• Billboard
-I find the magazine interesting
Q7. Why don’t you buy/read music magazines? (Tick the answers
that apply)
• I don’t really know much about them
• They don’t interest me
• They don’t seem to be aimed at people like me
• They’re too expensive
• I don’t read/buy any magazines in general
• I don’t have the time
• If other, please specify
The reasons given by the 80% of people who said no were
40% said I don’t have the time
20% said they are too expensive
20% they don’t interest me
20% said I don’t read/buy magazines in general
10% said they don’t seem to be aimed at people like me
Q8. What would encourage you to buy a music magazine? (Tick the
answers that apply)
• Free gifts
• Competitions (win CDs/tickets etc)
• Exclusive news and interviews
• Dates of upcoming gigs/concerts
• Cheap price
• If other, please specify
60% said exclusive news and interviews
50% said free gifts

3. 50% said cheap price
40% said dates of upcoming gigs/concerts
20% said competitions (win CD’s/tickets etc)
Q9. Which of the following magazine covers do you find most eye
catching/appealing (please tick the one that applies)
A B C D
Please give reasons why?
40% said Cover A
30% said Cover D
20% said Cover B
10% said Cover C
The reasons given for likely certain covers the most from the
respondents were that...
They like they like/are interested in the artist on the cover (70%)
They like the way the artist is presented (10%)
They like the colours that have been used (20%)
It looks the nicest (10%)
Q10. What would you like to see on the cover of a music magazine?
Which of the following images would you like to see on the front
cover? For each one could you tell me how strongly you agree?
(5 is the top score/would like to see a lot) and (0 is the bottom
score/would not like to see at all)
Preferred images/ 0 1 2 3 4 5
photo graphs for
cover of magazine

4. a) Several images
b) One main image of
key artist/band
c) Musical
instruments/props
d) Bright colours
e) Darker colours
f) cover lines to tell
you what’s in the
magazine
If Other, Please specify exactly what you would like to see on the
front cover of the magazine that would attract you to it?
…………………………………………………………………………………………
…………………………………………………………………………………………
For a) several images
- 30% ticked 1
-30% ticked 5
-20% ticked 2
-10% ticked 0
-10 ticked 3
b) One main image of key artist/band
- 30% ticked 4
-20% ticked 2
-40% ticked 5
-10% ticked 3
c) Musical instruments/props
-50% ticked 1
-30% ticked 2
-10% ticked 3
-10% ticked 0
d) Bright colours
-40% ticked 4
-30% ticked 5
-20% ticked 3
-10% ticked 2
e) Darker colours
-30% ticked 3
-30% ticked 2
30% ticked 1
-10% ticked 0
f) Cover lines to tell you what’s in the magazine
-50% ticked 4
-20% ticked 3
-20% ticked 2
-10% ticked 5

5. Q11. What contents would you like to see in this hip-hop/R&B
magazine?
To what extent do you agree/disagree that these things would be a
good content for the magazine? (3 is strongly agree and 0 is
strongly disagree)
Examples of 0 1 2 3
appropriate
content
Gig/concert
guides
General
information
about the
music scene
Information
on particular
bands/artists
Interviews
with
bands/artists
Gossip ,
latest news,
fashion
Quizzes, fun,
games
If other, please specify
…………………………………………………………………………………………
…………………………………………………………………………………………
For gigs/concert guides
-50% ticked 3
-30% ticked 2
-20% ticked 1
General information about the music scene
-70% ticked 2
-20% ticked 3
-10% ticked 1
Information on particular bands/artists
-70% ticked 3
-30% ticked 2
Interviews with bands/artists
-90% ticked 3

6. -10% ticked 2
Gossip, latest news, fashion
-60% ticked 3
-40% ticked 2
Quizzes, fun, games
-40% ticked 2
-30% ticked 1
-20% ticked 3
-10% ticked 0
12. What would you like to see in a double page spread article that
would feature in this magazine?
Which of the following things would you like to see in this music
magazine? (4 is would like a lot, 0 is would not like at all)
0 1 2 3 4
Interview with an
R&B/hip-hop
artist/band about
on their music
scene
General article
about hip-
hop/R&B genre
Information on
musical
instruments/props
used in these
genres of music
Images of
bands/artists
related to these
genres of music
Brighter colours
Darker colours
If other, please specify exactly what you would like to see on a
double page spread article of this magazine?
…………………………………………………………………………………………
………………………………………………………………………………………….
For interview with an R&B/hip-hop artist/band on their music scene
-60% ticked 4
-20% ticked 3
-20% ticked 2
General article about hip-hop/R&B genre
-40% ticked 3
-40% ticked 2

7. -20% ticked 4
Information on musical instruments/props used in these genres of
music
-30% ticked 0
-30% ticked 2
-20% ticked 1
-20% ticked 3
Images of bands/artists related to these genres of music
-40% ticked 3
-30% ticked 4
-20% ticked 2
-10% ticked 1
Brighter colours
-50% ticked 3
-30% ticked 4
-20% ticked 2
Darker colours
-60% ticked 2
-20% ticked 0
-10% ticked 1
-10% ticked 3
Overall summary of my results
On the basis of my results I have found that my target audience
would like
1. A magazine cover similar to Billboard- Lily Allen edition
2. The bands I need to refer to on the cover should be
• Rihanna
• Beyonce
• Drake
• Jay-Z
3. My audience would like the style of the magazine to be
• Colourful , with more bright colours than dark colours

8. • To contain one main image in preference to several
images
• To have a lot going on
4. Images preferred:
• Mainly images of the bands/stars and more brightly
coloured images than darker coloured images. They are
so interested in images of musical instruments and
props
5. Cost of magazine:
Audience would pay between “£1-£3”
6. The thing that most attract my audience to the hip-hop/R&B
music is
• The artists and bands
7. The main reason why my audience don’t read/buy music
magazines is
• Because they don’t have the time
8. The main thing that would encourage my target audience to
buy a music magazine is
• exclusive news and interviews
9. The main things my target audience want in the contents of
my magazine are...
• Interviews with bands and artists
• Information on particular bands/artists
• Gigs/concert guides
10. The things that my target audience would like to see most on
my double page spread are...
• Interviews with an R&B/hip-hop band/artist
• General article about R&B/hip-hop genre
• Images of bands/artists related with these genres of music
11. The things that my target audience would like to see most on
my front cover are...
• One main image of key artist/band
• Bright colours
• Cover lines
12. The main reason for my target audience liking other music
magazines is
• Because they like the style of music they talk about