LEGISLATIVE LETTER TEMPLATE TO WRITE TO YOUR LEGISLATOR(Month).docx

LEGISLATIVE LETTER TEMPLATE TO WRITE TO YOUR
LEGISLATOR
(Month) (Day) (Year)
The Honorable (First name) (Last name)
(Room Number), State Capitol OR street address
(City), CA (Zip Code)
RE: (state the topic or include the bill number, author and
subject if you are writing to support or oppose a particular
legislative bill)
Dear (Assembly Member/Senator/Representative) (Last name):
My name is (your first and last name) and I am a Clinical
Nutrition student (or other title) who resides in your district.
(State why you support or oppose the bill or other issue here.
Choose up to three of the strongest points that support your
position and state them clearly.)
(Include a personal story. Tell your representative why the issue
is important to you and how it affects you, your family member
and/or your community.)
(Tell your representative how you want her or him to vote on
this issue and ask for a response. Be sure to include your name
and address on both your letter and envelope.)
Sincerely,
SIGN YOUR NAME

Print your name
Street address
City, State, Zip code
Communicating professionally and ethically is one of the
essential skill sets we can teach you at Strayer. The following
guidelines will ensure:
· Your writing is professional
· You avoid plagiarizing others, which is essential to writing
ethically
· You give credit to others in your work
Visit Strayer’s Academic Integrity Center for more information.
Winter 2019
https://pslogin.strayer.edu/?dest=academic-support/academic-
integrity-center
Strayer University Writing Standards 2
� Include page numbers.
� Use 1-inch margins.
� Use Arial, Courier, Times New Roman, or Calibri font style.
� Use 10-, 11-, or 12-point font size for the body of your text.

� Use numerals (1, 2, 3, and so on) or spell out numbers (one,
two, three, and so on).
Be consistent with your choice throughout the assignment.
� Use either single or double spacing, according to assignment
guidelines.
� If assignment requires a title page:
· Include the assignment title, your name, course title, your
professor’s name, and the
date of submission on a separate page.
� If assignment does not require a title page (stated in the
assignment details):
a. Include all required content in a header at the top of your
document.
or b. Include all required content where appropriate for
assignment format.
Examples of appropriate places per assignment: letterhead of a
business letter
assignment or a title slide for a PowerPoint presentation.
� Use appropriate language and be concise.
� Write in active voice when possible. Find tips here.
� Use the point of view (first, second, or third person) required
by the assignment
guidelines.
� Use spelling and grammar check and proofread to help
ensure your work is error free.
� Use credible sources to support your ideas/work. Find tips

here.
� Cite your sources throughout your work when you borrow
someone else’s words or ideas.
Give credit to the authors.
� Look for a permalink tool for a webpage when possible
(especially when an electronic
source requires logging in like the Strayer Library). Find tips
here.
� Add each cited source to the Source List at the end of your
assignment. (See the Giving
Credit to Authors and Sources section for more details.)
� Don’t forget to cite and add your textbook to the Source List
if you use it as a source.
� Include a Source List when the assignment requires research
or if you cite the textbook.
� Type “Sources” centered on the first line of the page.
� List the sources that you used in your assignment.
� Organize sources in a numbered list and in order of use
throughout the paper. Use the
original number when citing a source multiple times.
� For more information, see the Source List section.
General Standards
Use Appropriate
Formatting

Title Your Work
Write Clearly
Cite Credible
Sources
Build a
Source List
https://owl.english.purdue.edu/owl/resource/539/01/
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dynamic
Writing Assignments
Strayer University uses several different types of writing
assignments. The Strayer University
Student Writing Standards are designed to allow flexibility in
formatting your assignment and
giving credit to your sources. This section covers specific areas
to help you properly format
and develop your assignments. Note: The specific format
guidelines override guidelines in the
General Standards section.
Paper and Essay
Specific Format
Guidelines

PowerPoint or
Slideshow Specific
Format Guidelines
� Use double spacing throughout the body of your assignment.
� Use a consistent 12-point font throughout your assignment
submission. (For
acceptable fonts, see General Standards section.)
� Use the point of view (first or third person) required by the
assignment guidelines.
� Section headings can be used to divide different content
areas. Align section
headings (centered) on the page, be consistent, and include at
least two section
headings in the assignment.
� Follow all other General Standards section guidelines.
� Title slides should include the project name (title your work
to capture attention if
possible), a subtitle (if needed), the course title, and your name.
� Use spacing that improves professional style (mixing single
and double spacing as
needed).
� Use a background color or image on slides.
� Use Calibri, Lucida Console, Helvetica, Futura, Myriad Pro,
or Gill Sans font styles.
� Use 28-32 point font size for the body of your slides (based
on your chosen font

style). Avoid font sizes below 24-point.
� Use 36-44 point font size for the titles of your slides (based
on chosen font style).
� Limit content per slide (no more than 7 lines on any slide
and no more than 7
words per line).
� Include slide numbers when your slide show has 3+ slides.
You may place the
numbers wherever you like (but be consistent).
� Include appropriate images that connect directly to slide
content or presentation
content.
� Follow additional guidelines from the PowerPoint or
Slideshow Specific Format
Guidelines section and assignment guidelines.
Giving Credit to Authors and Sources
When quoting or paraphrasing another source, you need to give
credit by using an in-text
citation. An in-text citation includes the author’s last name and
the number of the source from
the Source List. A well-researched assignment has at least as
many sources as pages (see
Writing Assignments for the required number of sources). Find
tips here.
Option #1: Paraphrasing

Rewording Source Information in Your Own Words
· Rephrase the source information in your words.
Be sure not to repeat the same words of the author.
· Add a number to the end of your source (which will tie
to your Source List).
· Remember, you cannot just replace words of the
original sentence.
ORIGINAL SOURCE
“Writing at a college level requires informed
research.”
PARAPHRASING
As Harvey wrote, when writing a paper for
higher education, it is critical to research and
cite sources (1).
When writing a paper for higher education,
it is imperative to research and cite sources
(Harvey, 1).
Option #2: Quoting
Citing Another Person’s Work Word-For-Word
· Place quotation marks at the beginning and the end of
the quoted information.
· Add a number to the end of your source (which will tie
to your Source List).

· Do not quote more than one to two sentences
(approximately 25 words) at a time.
· Do not start a sentence with a quotation.
· Introduce and explain quotes within the context of
your paper.
ORIGINAL SOURCE
“Writing at a college level requires informed
research.”
QUOTING
Harvey wrote in his book, “Writing at a college
level requires informed research” (1).
Many authors agree, “Writing at a college
level requires informed research” (Harvey, 1).
http://libdatab.strayer.edu/login?url=http://search.ebscohost.co
m/login.aspx?direct=true&db=ers&AN=98402046&site=eds-
live&scope=site
Page Numbers
When referencing multiple pages in a text book or other
large book, consider adding page numbers to help the
reader understand where the information you referenced
can be found. You can do this in three ways:
a. In the body of your paper;

or b. In the citation;
or c. By listing page numbers in the order they were
used in your paper on the Source List.
Check with your instructor or the assignment guidelines to
see if there is a preference based on your course.
IN-TEXT CITATION
(Harvey, 1, p. 16)
In the example, the author is Harvey, the source list number
is 1, and the page number that this information can be
found on is page 16.
Multiple Sources (Synthesizing)
Synthesizing means using multiple sources in one sentence
or paragraph (typically paraphrased) to make a strong
point. This is normally done with more advanced writing,
but could happen in any writing where you use more than
one source.
The key here is clarity. If you paraphrase multiple sources
in the same sentence (of paragraph if the majority of the
information contained in the paragraph is paraphrased),
you should include each source in the citation. Separate
sources using semi-colons (;) and create the citation in
the normal style that you would for using only one source
(Name, Source Number).
SYNTHESIZED IN-TEXT CITATION

(Harvey, 1; Buchanan, 2)
In the example, the authors Harvey and Buchanan were
paraphrased to help the student make a strong point.
Harvey is the first source on the source list, and Buchanan is
the second source on the source list.
Traditional Sources
Discussion Posts
When quoting or paraphrasing a source for discussion
threads, include the source number in parenthesis after the
body text where you quote or paraphrase. At the end of
your post, type the word “Sources” and below that include
a list of any sources that you cited.
If you pulled information from more than one source,
continue to number the additional sources in the order that
they appear in your post.
For more information on building a Source List Entry, see
Source List section.
SAMPLE POST
The work is the important part of any writing
assignment. According to Smith, “writing
things down is the biggest challenge” (1).
This is significant because…
The other side of this is also important. It is

noted that “actually writing isn’t important as
much as putting ideas somewhere useful” (2).
SOURCES
1. William Smith. 2018. The Way Things Are.
http://www.samplesite.com/writing
2. Patricia Smith. 2018. The Way Things Really
Are. http://www.betterthansample.com/tiger
A web source is any source accessed through an internet
browser. Before using any source, first determine its credibility.
Then decide if the source is appropriate and relevant for your
project. Find tips here.
Home Pages
A home page is the main page that loads when you type
a standard web address. For instance, if you type Google.
com into the web browser, you will be taken to Google’s
home page.
If you do need to cite a home page, use the webpage’s
title from the browser. This found by moving your mouse
cursor over the webpage name at the top of the browser.
When citing a homepage, it is likely because there is a news
thread, image, or basic piece of information on a company
that you wish to include in your assignment.
Specific Web Pages
If you are using any web page other than the home page,
include the specific title of the page and the direct link (when
possible) for that specific page in your Source List Entry.
If your assignment used multiple pages from the same author/
source, create separate Source List Entries for each page

when possible (if the title and/or web address is different).
Web Sources
https://owl.purdue.edu/owl/research_and_citation/conducting_re
search/evaluating_sources_of_information/index.html
Effective Internet Links
When sharing a link to an article with your instructor and
classmates, start with a brief summary and why you chose
to share it.
Be sure to check the link you’re posting to be sure it will
work for your classmates. They should be able to just click
on the link and go directly to your shared site.
Share vs. URL Options
Cutting and pasting the URL (web address) from your browser
may not allow others to view your source. This makes it hard
for people to engage with the content you used.
To avoid this problem, look for a “share” option and choose
that when possible so your classmates and professor
get the full, direct link. Always test your link(s) before
submitting to make sure they work.
If you cannot properly share the link, include the article as an
attachment. Interested classmates and your professor can
reference the article shared as an attachment. Find tips here.
POOR EXAMPLE

Hey check out this article: http://www.
Jobs4You.FED/Jobs_u_can_get
BETTER EXAMPLE
After reading the textbook this week, I
researched job sites. I found an article on how
to find the best job site depending on the job
you’re looking for. The author shared some
interesting tools such as job sites that collect job
postings from other sites and ranks them from
newest to oldest, depending on category. Check
out the article at this link: http://www.Jobs4You.
FED/Jobs_u_can_get
Charts, images, and tables should be centered and followed by
an in-text citation. Design your page and place a citation
below the chart, image, or table. When referring to the chart,
image, or table in the body of the assignment, use the citation.
On your Source List, provide the following details of the visual:
· Author’s name (if created by you, provide your name)
· Date (if created by you, provide the year)
· Type (Chart, Image, or Table)
· How to find it (link or other information – See Source List
section for additional details).
Charts, Images, and Tables
https://nyti.ms/24L5XkV

Source List
The Source List (which includes the sources that you used in
your assignment) is a new page
you add at the end of your paper. The list has two purposes: it
gives credit to the authors that
you use and gives your readers enough information to find the
source without your help. Build
your Source List as you write.
· Type “Sources” at the top of a new page.
· Include a numbered list of the sources you used in your paper
(the numbers
indicate the order in which you used them).
1. Use the number one (1) for the first source used in the paper,
the number
two (2) for the second source, and so on.
2. Use the same number for a source if you use it multiple
times.
· Ensure each source includes five parts: author or
organization, publication date,
title, page number (if needed), and how to find it. If you have
trouble finding
these details, then re-evaluate the credibility of your source.
· Use the browser link for a public webpage.
· Use a permalink for a webpage when possible. Find tips here.
· Instruct your readers how to find all sources that do not have
a browser link
or a permalink.
· Separate each Source List Element with a period on your

Source List.
AUTHOR PUBLICATION DATE TITLE PAGE NO. HOW TO
FIND
The person(s) who
published the source. This
can be a single person,
a group of people, or an
organization. If the source
has no author, use “No
author” where you would
list the author.
The date the source was
published. If the source
has no publication date,
use “No date” where you
would list the date.
The title of the
source. If the
source has no title,
use “No title”
where you would
list the title.
The page
number(s) used. If
the source has no
page numbers,
omit this section
from your Source
List Entry.
Instruct readers how to find

all sources. Keep explanations
simple and concise, but
provide enough information
so the source can be located.
Note: It is your responsibility
to make sure the source can
be found.
Michael Harvey
In the case of multiple
authors, only list the first.
2013
This is not the same as
copyright date, which is
denoted by ©
The Nuts &
Bolts of College
Writing
p. 1
Include p. and
the page(s) used.
http://libdatab.strayer.edu/
login?url=http://search.
ebscohost.com/login.aspx
Setting Up the
Source List Page

Creating a
Source List Entry
Source List Elements
1. Michael Harvey. 2013. The Nuts & Bolts of College Writing.
p. 1. http://libdatab.strayer.edu/
login?url=http://search.ebscohost.com/login.aspx
1. Michael Harvey. 2013. The Nuts & Bolts of College Writing.
p. 1. http://libdatab.strayer.edu/login?url=http://search.
ebscohost.com/login.aspx
2. William R. Stanek. 2010. Storyboarding Techniques chapter
in Effective Writing for Business, College and Life. http://
libdatab.strayer.edu/login?url=http://search.ebscohost.com/login
.aspx?direct=true&db=nlebk&AN=359141&site=e
ds-live&scope=site&ebv=EB&ppid=pp_23
3. Zyad Hicham. 2017. Vocabulary Growth in College-Level
Students’ Narrative Writing. http://libdatab.strayer.edu/
login?url=http://search.ebscohost.com/login.aspx?direct=true&d
b=edsdoj&AN=edsdoj.9b7fad40e529462bafe3a936
aaf81420&site=eds-live&scope=site
4. Anya Kamenetz. July 10, 2015. The Writing Assignment That
Changes Lives. https://www.npr.org/sections/

ed/2015/07/10/419202925/the-writing-assignment-that-changes-
lives
5. Brad Thor. June 14, 2016. The Best Writing Advice I Ever
Got. http://time.com/4363050/brad-thor-best-writing-advice/
6. Karen Hertzberg. June 15, 2017. How to Improve Writing
Skills in 15 Easy Steps. https://www.grammarly.com/blog/
how-to-improve-writing-skills/
7. Roy Peter Clark. 2008. Writing Tools: 55 Essential Strategies
for Every Writer. p.55-67. Book on Amazon.com.
8. C.M. Gill. 2014. The Psychology of Grading and Scoring
chapter in Essential Writing Skills for College & Beyond.
Textbook.
9. ABC Company’s Policy & Procedures Committee. No Date.
Employee Dress and Attendance Policy. Policy in my office.
10. Henry M. Sayre. 2014. The Humanities: Culture, Continuity
and Change, Vol. 1. This is the HUM111 textbook.
11. Savannah Student. 2018. Image. http://www.studentsite.com
12. Don Dollarsign. 2018. Chart.
http://www.allaboutthemoney.com
13. Company Newsletter Name. 2018. Table. Company
Newsletter Printed Copy (provided upon request).
Running Head: STRATEGIC MANAGEMENT AND
STRATEGIC COMPETITIVENESS 1
STRATEGIC MANAGEMENT AND STRATEGIC

COMPETITIVENESS 2
Strategic Management and Strategic Competitiveness
By
Institution
Lecturer
Date
Strategic Management and Strategic Competitiveness
This essay explores a public corporation and how globalization
and technological changes have had an impact on it. The
industrial organization model and resource-based model will be
applied to show how they would help the company earn above-
average returns. An analysis of how the company’s vision and
mission statement influence its overall success will be given.
Lastly, the impact of every stakeholder on the institution’s
overall success will also be analyzed.
Apple is one of the top multinational companies which is
specialized in designing, developing, and manufacturing

electronic equipment. Such equipment includes mobile phones,
software, and computers. Globalization has played a
considerable part in the growth of Apple in the industry
worldwide. Globalization is the concept in which different
economies have amalgamated to reduce barriers of international
trade such as tariffs, the fees related to exports, and quotas on
imports. It is due to such circumstances that have enabled Apple
products to penetrate different markets in the world. Apple is a
leader in innovation and creativity; hence it needs enormous
investments in its workforce. They also require investments in
the machines they use in production. Apple has employed
strategies that utilize outsourcing, and that has assisted the
company in achieving unmeasurable success to lead in offering
quality products to its clients. For instance, globalization has
affected the company’s business strategy. Due to the increased
market and demand for apple products, customization has been
done in applying the differentiation strategy. Thus, Apple has
led in the production of electronics, software, and phones which
have exclusive features (Sohail, 2017). To enable such, the
company has heavily capitalized in research and development to
reap more in the technological field.
Globalization has also had an impact on the operations and
employment practices of the company. Due to the ability to
access different markets, the company has managed to
subcontract production plants in different parts of the world.
Therefore, it has prospered in the manufacture of products and
launched them in new markets. On employment, Apple has
succeeded to attract talented, committed, and innovative staff
members across the world. This pool of workers has helped the
organization to achieve its objectives due to innovation hence
leading in the technological industry. Globalization has also had
an effect on the products and services provided. International
markets require quality products and services from institutions.
Through partnerships with different producers in the world
market, Apple has used outsourcing and subcontracted suppliers
to supply various components to make their products attractive

and different. Globalization has also affected the company’s
resources and maximization of profit. The company has been
able to access the best human resources in the globe. The
company also spends a significant amount of capital to increase
the acquisition of capital and other production factors. Going
global has enhanced the market share of Apple, which has
enabled it to maximize profits. The distinct market position
earned by apple is due to the marketing campaigns it has been
carrying out (Sohail, 2017). This has helped Apple to gain a
devoted customer base throughout the world, which has
enhanced its brand equity. Thus, the company enjoys a
favorable brand reputation in many countries around the globe.
Lastly, the company has to cater to the needs of its client
base spread across the education sector, governments, small and
medium enterprises, and large corporations. To ensure every
quota is served, the company employs direct and indirect
distribution channels, which also includes online sales services,
retail stores, direct sales, and third-party retailers (Sohail,
2017). The company has ensured that every potential customer
of their products can access them easily worldwide without
struggle, and that has been enabled by globalization.
Technological changes had an impact on Apple because it
produced products that led to disruption in the technological
industry. For instance, the manufacture of the iPhone provided
users a gadget that was different from those that existed. The
device had touch controls, and it was a breakthrough internet
communication device. It is due to advancements in technology
that Apple has decided to make products with unique features
from those of competitors through the exploration of technology
within the existing technology area. The innovative nature of
the company through its workforce has been enabled by changes
in technology hence making it be the leading innovative
company.
Apple can use the industrial organization model to
maintain a considerable stake in the market. This model ensures
that the competition pool is small, creates barriers to entry, and

assists the company in assessing the competitor’s next steps. On
limiting competition, apple can undertake some actions which
can affect its market. The move will ensure that few competitors
take part, which will enable it to control the market. For
instance, if Apple decided to manufacture quality products with
unique features targeting the majority of the clients, they would
edge out their competitors. By doing this, they would be
required to reduce the price of their products while maintaining
the quality to attract more potential clients. That action would
drive away many competitors who manufacture low-quality
products and sell them at low prices. The sales of Apple
products would rise significantly because many people could
afford their products, and they would earn above-average
returns. Apple can also create a barrier to entry in some
markets, and that can limit the number of competitors in the
market entering. Entry can be barred to other competitors by
Apple by striking a deal with a nation to relocate its facilities.
Consequently, Apple would offer employment and profit the
local economy and can strike an agreement ensuring another
rival has problems starting up shop in the area. Through that,
less competition is guaranteed, and Apple can gain footing
through the country’s economic and political infrastructure.
Lastly, apple can earn above-average returns by predicting the
actions of their competitors. This is done using the game theory,
which consists of the competitors and the limited decisions they
can make. Through the use of matrices and tree diagrams, Apple
can evaluate its next moves by simulating the rival’s selections
and the probable results of the choices (Mate, 2017).
Knowledge of the rival’s next possible steps can determine how
Apple will interact with its competitors. After knowing the
competitor's moves, the company can understand that it can be
best to pre-empt the market and make the first strategic move,
which will beat the competitor.
Consequently, the resource-based model can also help an
organization earn above-average returns. The resources, in this
case, are strategic resources owned by an organization, which

allows developing a competitive advantage over the rivals. The
vital resources refer to those which are rare, hard to imitate, and
are unique and cannot be substituted. Apple can benefit
immensely by making products that are difficult to imitate,
valuable, and rare. Such products can only be attained through
numerous innovations and improvements on existing
technologies. The use of a business model that is focused on
strategic resources can help the company record-high profits.
The vital resources which are rare or valuable are due to the
high cost of acquiring them or their scarcity (Edwards, 2019).
Apple can leverage its innovative nature and create never seen
before products that are not easy to obtain and cannot be
imitated. Thus, people will strive to purchase the products for
their use, and that will enable the company to attain high-profit
margins compared to competitors since they are the only
manufactures of the much-sought products.
Apple’s corporate mission has been changing over time.
The company is considerate of the changing business landscape,
which influences what the organization can do. Apple is
conscious of the changes in the market and industry
environment. The current mission statement states that the
company designs Macs, which are the best personal computers
world over along with OS X, iWork, and iLife and professional
software. It says that it leads in the digital music revolution
with the iPods and iTunes online store. There has also been a
reinvention of mobile phones using the iPhone and App store,
and it is defining the mobile media future and computing
gadgets with iPad (Rowland, 2019). This mission statement is in
line with the company’s objective to be the leading player in the
technology sector. It has revamped its mobile phones, its
software, and personal computers, which increase client
experience compared to those of competitors. The company also
wants to stamp its authority in the field of creativity and
innovation through the creation of unique and quality products.
The vision statement of Apple mirrors its mission
statement. According to their leader Tim Cook, the vision of the

company is to make great products, hence the constant focus on
innovation. The company believes in creating simple and not
complex products, and they feel they have to control the
primary technology behind the products they produce. Through
globalization, the company wishes to participate in markets
where they can make significant contributions. The focus of the
organization is on a few projects which are essential and
meaningful to them. The company employs collaboration among
its staff members, which allows them to innovate differently
than its competitors. The company does not settle for anything
less than success to maintain the leading status while providing
quality and unique products to its clients (Rowland, 2019). Both
the mission statement and the vision statement show that Apple
has its eyes fixed on success due to the quality and uniqueness
of the products they manufacture. These statements guide the
company’s actions to ensure they remain unbeaten.
Apple has different stakeholders ranging from employees,
suppliers, governments, media, customers, and competitors. All
these stakeholders have an impact on the overall success of the
organization. The employees are the ones mandated to carry day
to day activities in the corporation to manufacture the products
used by clients. They are the ones prescribed to be creative and
innovative to create unique and quality products. Hence, the
success of the products in the hands of the clients is pegged on
them. They have to ensure they maximize the resources
provided to give what the client needs and edge competitors.
Suppliers are also very essential in the corporation because they
supply components used to manufacture the products. A go
slow, or any misunderstanding with the suppliers can cripple
day to day activities in the corporation because components
used to make the products will not be availed. Governments in
which Apple Company operates also influence its operations.
For instance, regulations placed on companies such as tax,
tariffs will affect the overall performance of the organization.
Favorable government regulations will influence the success of
the company, while punitive decisions will hurt the business

and can lead to closure or retrenchments. The media is also a
massive pillar in the success of the organization. When the
media run negative stories about Apple, it dents its image and
reputation. A company with a dented reputation does not attract
clients or partnerships from other players. Hence, positive
media coverage of Apple will ensure the company is successful
because many people would want to be associated with its
mannerisms or products. Clients are the nerve center of the
organization. Without customers, the business is bound to close
the shop. Offering clients quality products and excellent
customer experience ensure the company succeeds in its
activities. Lastly, there are competitors, and Apple owes them
ethical and legal responsibility. The competitors should act
justly and comply fully with legal and regulatory frameworks to
allow healthy competition (Hakobyan, 2018). Unhealthy
competition can lead to unpleasant business for Apple making it
not to realize its objectives.

References
Edwards, J. (2019). Resource-Based Theory. Retrieved from
https://opentextbc.ca/strategicmanagement/chapter/resourc
e-based-theory/Hakobyan, A. (2018). Apple Stakeholder
Analysis. Retrieved from
https://teletype.in/@aramhakobyaninfo/Sy2tVAirEMate, B.
(2017). The Benefits of an Industrial Organization Model
Strategy. Retrieved from https://bizfluent.com/list-7319667-
benefits-industrial-organization-model-strategy.htmlSohail, N.
(2017). Impact of Globalization on Apple Inc. Retrieved from
https://www.scribd.com/doc/61951649/Impact-of-
Globalization-on-Apple-IncRowland, C. (2019). Apple Inc.’s
Mission Statement and Vision Statement (An Analysis).
Retrieved from http://panmore.com/apple-mission-
statement-vision-statement
1
8Week 6 Assignment 2
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Template Instructions (delete this page before submitting)
This template is provided to help you meet the assignment
requirements.
This page should NOT be submitted with your assignment, as it
is not part of an academically written paper. Note the “Clarity,
writing mechanics, and formatting requirements” section of the
grading rubric.
HOW TO USE THIS TEMPLATE
· Read the explanations provided in the template for each
section of your paper.

· The explanations are in blue font below.
· You should have already read the assignment instructions in
Blackboard.
· Type your response to each of the assignment requirements
within the designated sections.
· Each assignment requirement is identified using a section
Heading that is in black font
· DO NOT add extra spaces between sections.
· DO NOT change the margins.
· You are required to have a heading for each of the sections in
your paper.
· The required headings have been provided for you.
· Follow the instructions below to customize the Headings as
directed.
· DO NOT type the assignment instructions into the sections.
· After typing your responses, change the font color to black
and make sure it is not in bold.
· Be sure to change the font color on the title page to black after
typing your name, professor’s name, and date.
· Everything in blue font below should be deleted and replaced
with your responses.
· DELETE this entire page before you submit your assignment
to avoid losing points.
REMINDERS
· The assignment is due in week 6. Late submissions negatively
impact your grade.
· Use the same public corporation you used for assignment 1.
· Include at least 4 full and complete academically written
pages that address the requirements. The title page, this
instruction page, and the source page do not count.
· Use at least 3 quality sources, one of which MUST be the
course textbook.
· Strayer uses SafeAssign – an automated plagiarism checker. It

is advised that you do your own writing and use external
resources to support what you have written in your own words.
Week 6 Assignment 2
Write your introduction here. Include one (1) paragraph (not
more than 6 lines of text) that explains what your paper will
discuss. Much of your introduction may be taken from the
assignment instructions (in your own words). Read all
assignment resources to understand what should be included in
your paper. Be sure to review the assignment instructions in
Blackboard, the grading rubric, and relevant course
announcements to understand the requirements. Do not exceed 6
lines of text in this introduction. There should be no direct
quotes in this section. After reading these instructions, replace
this blue text with your introduction and change the font color
to black.General Environment
In this section you will choose the two (2) segments of the
general environment that would rank highest in their influence
on the public corporation you chose for assignment 1. You must
select from the segments discussed in the course. Hint: see table
2.1 in the textbook. Do not assess all the segments—only assess
the two (2) segments that rank highest in influencing your
corporation. You will then assess how these segments affect the
corporation and the industry in which it operates. There are two
(2) subsections below, each has a heading. The heading
“Segment 1” should be changed to the first segment of the
general environment you select. The heading “Segment 2”
should be changed to the second segment of the general
environment you select. Replace this paragraph with a very
brief introduction that includes the identification of the two (2)
segments of the general environment you selected and change
the font color to black.
Segment 1
This subsection is where you assess the first of the two (2)
segments of the general environment you think ranks highest in
its influence on the public corporation you chose for assignment

1. Change the subheading for this section, which currently says
“Segment 1” to the name of the selected segment. Assess how
this segment affects the corporation and the industry in which it
operates. Remember that to assess a concept, you will weigh all
aspects to judge the importance or relevance of that concept. Do
not simply define the segment.
Your assessment should demonstrate that you have read,
understand, and can apply the concepts covered in the course
resources regarding the segment. Your writing here should
thoroughly assess how the selected segment influences your
corporation. Do not write about the general environment in
general terms. Your assessment should be directly related to
your selected corporation. A thorough assessment is defined as
providing a complete response that is not superficial or partial
regarding the various details of the concepts as described in the
course. You will need to apply and incorporate key concepts
from the course material to your assessment. Do not Google
“segments of the general environment” or provide high-level
summaries. You must display, in specific detail, an
understanding based on what is studied in this course and
demonstrate your ability to apply the concepts in a real-world
assessment of a corporation. Read chapter 2 in the course
textbook. Review the Week 2 Learn video/Lecture for
supporting content. Properly cite your sources and avoid the use
of direct quotes. After reading these instructions, replace this
blue text with your assessment and change the font color to
black.
Segment 2
This subsection is where you assess the second of the two (2)
segments of the general environment you selected. Change the
subheading for this section, which currently says “Segment 2”
to the name of the selected segment of the general environment
that would rank highest in its influence on the public
corporation you chose for assignment 1. Repeat the evaluation
instructions provided in the “Segment 1” subsection above for
this second segment of the general environment. Re-read the

instructions above to ensure you have covered all of the
requirements for this second segment of the general
environment. After completing this section, replace this blue
text with your evaluation and change the font color to
black.Five Forces of Competition
In this section you will consider the five (5) forces of
competition and choose the two (2) that you estimate are the
most significant for the corporation you chose in assignment 1.
Hint: see figure 2.2 in the textbook. You will then, evaluate
how well the company has addressed each of these two (2)
forces in the recent past. There are two (2) subsections below,
each has a heading. The heading “Force 1” should be changed to
the first of the two forces of competition you select. The
heading “Force 2” should be changed to the second of the two
forces of competition you select. Replace this paragraph with a
very brief introduction that includes the identification of the
two (2) forces of competition you selected and change the font
color to black.
Force 1
This subsection is where you evaluate the first of two (2)
forces of competition that you estimate to be the most
significant to the corporation you chose. Change the subheading
for this section, which currently says “Force 1” to the name of
your selected force. Provide a thorough assessment of why you
think the selected force is significant to your corporation. A
thorough assessment is defined as providing a complete
response that is not superficial or partial regarding the various
details of the concept as described in the course. Do not Google
“five forces of competition” or simply provide a definition. You
will need to apply and incorporate key concepts from the course
material in your assessment.
Evaluate how well the company addressed the selected force in
the recent past. This will require some research. Remember that
to evaluate a concept, you will break down all components to
determine or analyze facts, value, or views. Your evaluation
should demonstrate that you have read, understand, and can

apply the concepts covered in the textbook and course
resources. Do not write about the selected force in general
terms. Your evaluation should be directly related to your
selected corporation and include a thorough evaluation of how
the company has addressed the force recently. You must display
an understanding based on what is studied in this course and
demonstrate an ability to apply the concepts in a real-world
evaluation of a corporation. You will need to read the chapters
and listen to the lectures to understand the key concepts for
each force. Read chapter 2 in the course textbook and review
the Week 2 Learn video Lecture for supporting content. Cite all
sources and limit the use of direct quotes. After reading these
instructions, replace this blue text with your evaluation and
change the font color to black.
Force 2
Choose another one (1) of the five (5) forces of competition that
you estimate to be the most significant for the corporation you
chose. This should not be the same force assessed in the “Force
1” section above. Change the subheading for this section, which
currently says “Force 2” to the name of the selected force. This
subsection is where you evaluate the second of the two forces of
competition that you selected. Repeat the evaluation
instructions provided in the “Force 1” subsection above for this
second force of competition. Re-read the instructions above to
ensure you have covered all of the requirements for this second
force of competition. After completing this section, replace this
blue text with your evaluation and change the font color to
black.Future Improvements
With the same two (2) forces assessed and evaluated in the
previous two (2) sub-sections above, predict what the company
might do to improve its ability to address the forces in the near
future. Your writing here should provide a thorough prediction
of what the company should do to address impacts from the
selected forces. Do not simply discuss company information
published by your sources. This section should be your
prediction of what the corporation should do. Your prediction

should be your own, not predictions or recommendations from
your sources or actions your corporation has already taken or
plans to take. Remember that a thorough evaluation is defined
as providing a complete response that is not superficial or
partial regarding the various details of the concepts as described
in the course. Your prediction should be specific to your
selected corporation, relevant to the evaluation you conducted,
and directly related to improvements the corporation could
make to address the two forces you selected in the two (2) sub-
sections above. Read chapter 2 in the course textbook and
review the Week 2 Learn video Lecture for supporting content.
Cite your sources and avoid the use of direct quotes. After
reading these instructions, replace this blue text with your
prediction and change the font color to black.Greatest External
Threat
Identify what you consider to be the greatest external threat to
the corporation you selected. The threat should be specific to
your corporation. Justify why you consider the threat to be the
greatest. Support your justification with an assessment of the
impact the threat has on the corporation. For example, your
justification could include a comparison of other threats or an
evaluation of facts that support the magnitude of the threat’s
impact. Follow this justification with aa discussion on how the
corporation should address the threat. Specifically describe the
strategy and provide a justification that supports why you
believe the strategy will be successful in combating the threat.
This section must include both a clearly identified external
threat and a clearly articulated actionstrategy the corporation
should take to address the threat. Do not write in general terms.
Your writing here should be specific and incorporate the course
concepts relating to threats and the external environment. Read
chapter 2 in the course textbook as it provides a solid
background for this section. Review the Week 2 Learn
video/Lecture for supporting content. Cite your sources and
avoid the use of direct quotes. After reading these instructions,
replace this blue text with your response and change the font

color to black.Greatest Opportunity
Identify what you consider to be the greatest opportunity to the
corporation you selected. The opportunity should be specific to
your corporation. Justify why you consider the opportunity to
be the greatest. Support your justification with an assessment of
the impact the opportunity could have on the corporation. For
example, your justification could include a comparison of other
opportunities or an evaluation of facts that support the
magnitude of the opportunity’s impact. Follow this justification
with a discussion on how the corporation could best take
advantage of the opportunity. Specifically describe the strategy
and provide a justification that supports why you believe the
strategy will be successful in adding value to the corporation.
This section must include both a clearly identified opportunity
and a clearly articulated action the corporation should take to
take advantage of the opportunity. Do not write in general
terms. Your writing here should be specific and incorporate the
course concepts relating to opportunities and the external
environment. Read chapter 2 in the course textbook as it
provides a solid background for this section. Review the Week 2
Learn video/Lecture for supporting content. Cite your sources
and avoid the use of direct quotes. After reading these
instructions, replace this blue text with your response and
change the font color to black.Strengths and Weaknesses
Give your opinion on the corporation's greatest strengths and
most significant weaknesses. Keep in mind that strengths and
weaknesses are internal to the organization (i.e. the internal
environment). You will need to address both the greatest
strengths and most significant weaknesses. Do not choose one
or the other. Both the greatest strengths and most significant
weaknesses must be addressed. Do not write in general terms.
The identified strengths and weaknesses should be specific to
your selected corporation. Include a justification that supports
your opinions. This section must include both clearly identified
strengths and clearly identified weaknesses. Read Chapter 2 and
3 in the course textbook as it provides a solid background for

this section. Review the Week 2 and Week 3 Learn
replace this blue text with your application and change the font
color to black.
Strategy or Tactic
Choose the strategies or tactics the corporation should select to
take maximum advantage of the strengths you identified in the
section above, and the strategies or tactics the corporation
should select to fix the most significant weaknesses you
identified. You will need to select strategies/tactics for both the
strengths and weaknesses. Do not choose one or the other.
Strategies/tactics for both the strengths and weaknesses must be
addressed. Justify your choices. Your justifications should be
sound and thoroughly explained. For example, do not simply
state that the corporation should choose a selected strategy, but
rather explain why the strategy is a good choice for your
corporations’ specific strengths or weaknesses. Read Chapter 2
and 3 in the course textbook as it provides a solid background
for this section. Review the Week 2 and Week 3 Learn
replace this blue text with your responses and change the font
color to black.Resources, Capabilities, and Core Competencies
Determine the company's resources, capabilities, and core
competencies. Your determination should include an
explanation of the relevance of each resource, capability, and
core competency. Do not simply list the resources, capabilities,
and core competencies. Remember that a thorough
determination will provide a complete response that is not
superficial or partial regarding the various details of the
concepts as described in the course. Use your course materials
to demonstrate your understanding of the key course concepts
regarding resources, capabilities, and core competencies. Do not
write in general terms. Your determination should display that
you can apply the course concepts to your selected corporation.

Read Chapter 3 in the course textbook as it provides a solid
background to this section. Review the Week 3 Learn
replace this blue text with your determination and change the
font color to black.
Sources
1. Hitt, Ireland, & Hoskisson. 2020. Strategic management:
Concepts and cases: Competitiveness and globalization (13th
ed.). Mason, OH: South-Western Cengage Learning
2. Author. Publication Date. Title. Page # (written as p. #). How
to Find (e.g. web address)
3. Author. Publication Date. Title. Page # (written as p. #). How
to Find (e.g. web address)

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