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Coming to Market Davis, F; King, V; Nierenberg, K Argosy University B7320 Marketing & Innovation Dr. Mario Zaino Wednesday, June 30, 2010 http://www.mote.org/ http://coolgate.mote.org/beachconditions/ drfrankdavis@gmail.com; vking1@nash.stu.argosy.edu; knierenberg@mote.org
Anderson, C,  (2006). The Long Tail: Why the Future of Business Is Selling Less of More. New  	York: Hyperion. ISBN 1-4013-0237-8. Anthony, S. (2008). How can $220,000 trump $200 million? Retrieved November 7, 2008 from Harvard Business Publishing.  Arnold, S. E. (2010, April).  Google and its strategy of “meh”. KMWorld, 6-7. Retrieved from Academic Search Complete database. Arsenault, P. M. (2004).  Validating generational differences: A legitimate diversity and  	leadership issue [Electronic version].  Leadership & Organizational Development  	Journal, 25, 124-141. doi:10.1108/01437730410521813 Basu, A. & Muylle, S. (2007). How to plan e-business initiatives in established companies. Retrieved May 22, 2010 from MIT Sloan Management Review.  Bulik, B. (2009). BING. Advertising Age, 80(39), 18. Retrieved from Academic Search Complete database. Clark, N. (2010, April 28).  Biggest brands. Marketing, 30-33. Retrieved from Academic Search Complete database. Davila, T., Epstein, M., & Shelton, R. (2006). Making Innovation Work, How to manage it, measure it and profit from it. Upper Saddle River, New Jersey: Pearson Education, Inc. Dyer, W. G., Dyer, W. G., & Dyer, J. H. (2007). Team building: Proven strategies for improving  	team performance (4th ed.). San Francisco: Jossey-Bass. Genn, A. (2007, February 16-22). Softening the very hard sell of online marketing services.  Long Island Business News,31A. Retrieved from Academic Search Complete database. Hanssens, D.M., Rust, R.T. & Srivastava, R.K. (2009). Marketing strategy and wall street: nailing down marketing’s impact. Journal of Marketing. 73(2). 115-118.  HARNESS, 2005.  Harmful Algal Research and Response: A National Environmental Science Strategy 2005 – 2015.  Rasmdell, J.S., D.M. Anderson, P.M. Glibert (Eds), Ecological  Society of America, Washington, DC, 96 pgs. Hesselbein, F., Goldsmith, M. & Somerville, I. (Eds.). (2002). In Leading for innovation and organizing for results. San Francisco, CA: Jossey-Bass. Humphreys, A. (2010). Mega marketing: the creation of markets as a social process. Journal of Marketing.74 (2). 1-19.  Jon, S. (n.d). CEOs try to predict who'll win tomorrow's tech race. USA Today. Retrieved from Academic Search Complete database. Kasperson, R. E., Renn, O., Slovic, P., Brown, H. S., Emel, J., Goble, R., Kasperson, J. X., Ratick, S. (1988).  The social amplification of risk: A conceptual framework.  Risk Analysis 8, 177-187. Kim, W.C. & Mauborgne, R. (2005). Blue Ocean Strategy. Harvard Business School Press: Boston, MA. Kirkpatrick B., R. Currier, K. Nierenberg, A. Reich, L.C. Backer, R. Stumpf,...G. Kirkpatrick. (2008). Florida red tide and human health: A pilot beach conditions reporting  system to minimize human exposure, Science and the Total Environment,402 (1), 1-8. doi:10.1016/j.scitotenv. 2008.03.032 Kirkpatrick, B., Fleming, L. E., Henry, M. S., Clark, R. D., & Backer, L. C. (2004). The use of electronic media to educate and communicate with the public during a harmful algal bloom.  In K. A. Steidinger, J. Landsberg, C. R. Tomas, & G. A. Vargo (Eds). Harmful Algae 2002. Florida Fish and Wildlife Conservation Commission, Florida Institute of Oceanography, and Intergovernmental Oceanographic Commission of UNESCO (pp 494 – 495).  St. Petersburg, FL. Knight, A. J., Worosz, M. R., & Todd, E. C. D. (2007). Serving food safety: Consumer  	perceptions of food safety at restaurants. International Journal of Contemporary  HospitalityManagement, 19(6), 476-484. doi: 10.1108/09596110710775138 Kuhar, S. E., Nierenberg, K., Kirkpatrick, B., & Tobin, G. A.  (2009).  Public perceptions of  	Florida red tide risks.  Risk Analysis, 29(7), 963-969. Kumar, V. & Shah, D. (2009). Expanding the role of marketing: from customer equity to market  	capitalization. Journal of Marketing. 73(2). 119-136.  Ladwig, P., Anderson, A. A., Brossard, D., Scheufele, D. A., & Shaw, B. (2010, May)  	Narrowing the nano discourse? Materials Today 13(5), 52-54. Lencioni, P. (2002). The five dysfunctions of a team: A leadership fable. San Francisco: Jossey- 	Bass. Lingas, E. O., Dorfman, L., & Bukofzer, E. (2009).  Nutrition content of food and beverage  products on web sites popular with children.  American Journal of Public Health,  99(S3), S587-S592. doi:10.2105/AJPH.2008.152918 McCandless, D., Key, J., & Hancock, M. (2010). In Deep Water: Can we afford to spill any oil? [jpg file; graphic]. Retrieved Sunday, May 16, 2010 from http://www.informationisbeautiful.net/category/environment/ Mehok, K. (2010, April). Marketing on a budget. Automotive Body Repair News, 30- 36. Retrieved from Academic Search Complete database. Neff, J. (2010, May). Dawn’s rescue efforts shine in gulf oil spill.Advertising Age.  Nierenberg, K, Reich, A, Currier, R, Kirkpatrick, B, Backer, LC, Stumpf, R,…Kirkpatrick, G.  (2009).  Beaches and HABS:  Successful Expansion of the Florida Red Tide Reporting  System for Protection of Public Health through Community Education and Outreach. Florida Journal of Environmental Health, 203, 18-24. Nierenberg, K, Byrne, MM, Fleming, LE, Stephan, W, Reich, A, Backer, LC, ...Kirkpatrick, B.  (2010). Florida red tide perception: Residents versus tourists. Harmful Algae,in  	press.doi:10.1016/j.hal.2010.04.010 Ocean. US, 2006. Public Health Risks: Coastal Observations for Decision-Making,  	Publication No. 15, Arlington, VA. 40 pp. Pauleen, D. J.  (2003/04). An inductively derived model of leader-initiated relationship building with virtual team members [Electronic version].  Journal of Management Information  Systems, 20, 227-256. Porterfield, A. (2010). Social Media integration big theme for 2010. Retrieved May 22, 2010  from http://www.socialmediaexaminder.com/social-media-intergration Ringland, G., & Young, L. (Eds.). (2006). Scenarios in marketing. From vision to decision. England: John Wiley & Sons ltd. Romano, M. (2003). Not just a Web site. Modern Healthcare, 33(21), 22. Retrieved from Academic Search Complete database. Ronald, M. H., & Shaw, R. B. (Spring, 2008).  Developing peripheral vision [Electronic  version].  Leader to Leader, 48, 53-60.  doi: 10.1002/ltl.281 Social media marketing industry report (2010). Retrieved May 15, 2010 from http://www.worthingtonwire.com.  Social media revolution. Retrieved May 15, 2010 from www.socialmediaexaminer.com.  Stumpf, R, Tomlinson, M, Calkins, J, Kirkpatrick, B, Fisher, K, Nierenberg, K,…Wynne, T.  (2009). Skill Assessment for an Operational Algal Bloom Forecast System.	 	Journal of Marine Systems, 76, 151-161. Thompson, L., Aranda, E., & Robbins, S. P. (2000). Tools for teams; Building effective teams in the workplace. Swenson, C. (Ed.). Boston, MA: Pearson. US Census Bureau. Retrieved from http://quickfacts.census.gov/qfd/states/12/12033.html on 	 May 17, 2010. VisitFlorida.com. Retrieved from http://www.visitflorida.com/ on May 17, 2010. What is innovation? (n.d.). Retrieved November 22, 2008, from http://www.creativeadvantage.com/innovation_definition.html
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Bcrs coming to market power point

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  • 2. Coming to Market Davis, F; King, V; Nierenberg, K Argosy University B7320 Marketing & Innovation Dr. Mario Zaino Wednesday, June 30, 2010 http://www.mote.org/ http://coolgate.mote.org/beachconditions/ drfrankdavis@gmail.com; vking1@nash.stu.argosy.edu; knierenberg@mote.org
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Davila, T., Epstein, M., & Shelton, R. (2006). Making Innovation Work, How to manage it, measure it and profit from it. Upper Saddle River, New Jersey: Pearson Education, Inc. Dyer, W. G., Dyer, W. G., & Dyer, J. H. (2007). Team building: Proven strategies for improving team performance (4th ed.). San Francisco: Jossey-Bass. Genn, A. (2007, February 16-22). Softening the very hard sell of online marketing services. Long Island Business News,31A. Retrieved from Academic Search Complete database. Hanssens, D.M., Rust, R.T. & Srivastava, R.K. (2009). Marketing strategy and wall street: nailing down marketing’s impact. Journal of Marketing. 73(2). 115-118. HARNESS, 2005. Harmful Algal Research and Response: A National Environmental Science Strategy 2005 – 2015. Rasmdell, J.S., D.M. Anderson, P.M. Glibert (Eds), Ecological Society of America, Washington, DC, 96 pgs. Hesselbein, F., Goldsmith, M. & Somerville, I. (Eds.). (2002). In Leading for innovation and organizing for results. San Francisco, CA: Jossey-Bass. Humphreys, A. (2010). Mega marketing: the creation of markets as a social process. Journal of Marketing.74 (2). 1-19. Jon, S. (n.d). CEOs try to predict who'll win tomorrow's tech race. USA Today. Retrieved from Academic Search Complete database. Kasperson, R. E., Renn, O., Slovic, P., Brown, H. S., Emel, J., Goble, R., Kasperson, J. X., Ratick, S. (1988). The social amplification of risk: A conceptual framework. Risk Analysis 8, 177-187. Kim, W.C. & Mauborgne, R. (2005). Blue Ocean Strategy. Harvard Business School Press: Boston, MA. Kirkpatrick B., R. Currier, K. Nierenberg, A. Reich, L.C. Backer, R. Stumpf,...G. Kirkpatrick. (2008). Florida red tide and human health: A pilot beach conditions reporting system to minimize human exposure, Science and the Total Environment,402 (1), 1-8. doi:10.1016/j.scitotenv. 2008.03.032 Kirkpatrick, B., Fleming, L. E., Henry, M. S., Clark, R. D., & Backer, L. C. (2004). The use of electronic media to educate and communicate with the public during a harmful algal bloom. In K. A. Steidinger, J. Landsberg, C. R. Tomas, & G. A. Vargo (Eds). Harmful Algae 2002. Florida Fish and Wildlife Conservation Commission, Florida Institute of Oceanography, and Intergovernmental Oceanographic Commission of UNESCO (pp 494 – 495). St. Petersburg, FL. Knight, A. J., Worosz, M. R., & Todd, E. C. D. (2007). Serving food safety: Consumer perceptions of food safety at restaurants. International Journal of Contemporary HospitalityManagement, 19(6), 476-484. doi: 10.1108/09596110710775138 Kuhar, S. E., Nierenberg, K., Kirkpatrick, B., & Tobin, G. A. (2009). Public perceptions of Florida red tide risks. Risk Analysis, 29(7), 963-969. Kumar, V. & Shah, D. (2009). Expanding the role of marketing: from customer equity to market capitalization. Journal of Marketing. 73(2). 119-136. Ladwig, P., Anderson, A. A., Brossard, D., Scheufele, D. A., & Shaw, B. (2010, May) Narrowing the nano discourse? Materials Today 13(5), 52-54. Lencioni, P. (2002). The five dysfunctions of a team: A leadership fable. San Francisco: Jossey- Bass. Lingas, E. O., Dorfman, L., & Bukofzer, E. (2009). Nutrition content of food and beverage products on web sites popular with children. American Journal of Public Health, 99(S3), S587-S592. doi:10.2105/AJPH.2008.152918 McCandless, D., Key, J., & Hancock, M. (2010). In Deep Water: Can we afford to spill any oil? [jpg file; graphic]. Retrieved Sunday, May 16, 2010 from http://www.informationisbeautiful.net/category/environment/ Mehok, K. (2010, April). Marketing on a budget. Automotive Body Repair News, 30- 36. Retrieved from Academic Search Complete database. Neff, J. (2010, May). Dawn’s rescue efforts shine in gulf oil spill.Advertising Age. Nierenberg, K, Reich, A, Currier, R, Kirkpatrick, B, Backer, LC, Stumpf, R,…Kirkpatrick, G. (2009). Beaches and HABS: Successful Expansion of the Florida Red Tide Reporting System for Protection of Public Health through Community Education and Outreach. Florida Journal of Environmental Health, 203, 18-24. Nierenberg, K, Byrne, MM, Fleming, LE, Stephan, W, Reich, A, Backer, LC, ...Kirkpatrick, B. (2010). Florida red tide perception: Residents versus tourists. Harmful Algae,in press.doi:10.1016/j.hal.2010.04.010 Ocean. US, 2006. Public Health Risks: Coastal Observations for Decision-Making, Publication No. 15, Arlington, VA. 40 pp. Pauleen, D. J. (2003/04). An inductively derived model of leader-initiated relationship building with virtual team members [Electronic version]. Journal of Management Information Systems, 20, 227-256. Porterfield, A. (2010). Social Media integration big theme for 2010. Retrieved May 22, 2010 from http://www.socialmediaexaminder.com/social-media-intergration Ringland, G., & Young, L. (Eds.). (2006). Scenarios in marketing. From vision to decision. England: John Wiley & Sons ltd. Romano, M. (2003). Not just a Web site. Modern Healthcare, 33(21), 22. Retrieved from Academic Search Complete database. Ronald, M. H., & Shaw, R. B. (Spring, 2008). Developing peripheral vision [Electronic version]. Leader to Leader, 48, 53-60. doi: 10.1002/ltl.281 Social media marketing industry report (2010). Retrieved May 15, 2010 from http://www.worthingtonwire.com. Social media revolution. Retrieved May 15, 2010 from www.socialmediaexaminer.com. Stumpf, R, Tomlinson, M, Calkins, J, Kirkpatrick, B, Fisher, K, Nierenberg, K,…Wynne, T. (2009). Skill Assessment for an Operational Algal Bloom Forecast System. Journal of Marine Systems, 76, 151-161. Thompson, L., Aranda, E., & Robbins, S. P. (2000). Tools for teams; Building effective teams in the workplace. Swenson, C. (Ed.). Boston, MA: Pearson. US Census Bureau. Retrieved from http://quickfacts.census.gov/qfd/states/12/12033.html on May 17, 2010. VisitFlorida.com. 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Notes de l'éditeur

  1. Comes up as so … (with map fading in)
  2. As it is [part 2 – scroll]
  3. As it is
  4. Comes up as so … (with map fading in)
  5. As the map has faded in … Core site …. Note the re-branding of the name: the BCRS.
  6. Core site (hover off).
  7. Hovering over the BCRS on the home page exposes the FULL NAME of the acronym. Otherwise, it become a homepage link.
  8. (back to)Core site
  9. Audio hover
  10. (back to the Core site).
  11. LINKS & SPONCERS hover fade in.
  12. LINKS & SPONCERS hover. The first 4 would ask for frequency settings: as they happen, daily or weekly.
  13. LINKS & SPONCERS hover fade out.
  14. (back to the Core site).
  15. BEACH CONDITIONS: When you currently click in to a county.(It should be noted Gulf Oil Impacts had been high lighted in red or green. As this is a temp situation I would stay that course).
  16. BEACH CONDITIONS: Even with the same informationI would remove “glossary” and, instead, hyperlink everything notable here.
  17. Some things are just hard to find … like, what is this?
  18. Current about us stays hidden at the bottom of the current page when clicked on…
  19. The About Us link (highlighted)
  20. The about us page
  21. the current Contact Us page
  22. the Contact Us link
  23. the Contact Us page
  24. The Gallery Link
  25. Upload to Gallery link would connect to a flickr page where groups of/for images get established. All images would be archived here.
  26. the Kids pages
  27. Kids page fade buffer
  28. Kids Page – main page
  29. Kids Page – drop down activated
  30. Kids page 0-3
  31. Kids page [coloring book page example from the 0-3 year old choices)
  32. Kids page 3-5
  33. Kids page 5-7
  34. Kids page 7-10
  35. Kids page 10 - 12
  36. Kids page 12-14
  37. Kids page 14-17
  38. You as Hero (all the ways to help)
  39. You as Hero page
  40. MORE Fun (and information)
  41. MORE Fun (and information) start page. You do not HAVE to log in, or be a member. However, this is where you would Log In to access areas the BCRS would necessarily need to maintain; for discretionary reasons at least.
  42. Login page
  43. The Men’s page