“Share Sustainability” by Hugh Share at the 2023 Water for Food Global Conference. A recording of the presentation can be found on the conference playlist: https://youtube.com/playlist?list=PLSBeKOIXsg3JNyPowwJj6NDSpx4vlnCYj.

1. November 2022
“Blessed Puddle”

2. About BIER
2
2006
MISSION
BIER brings together global leaders in the beverage industry to
advance the sector’s environmental sustainability.
Tool Development Sector Standards Benchmarking
Leading Edge Exploration Sector Leadership
Best Practice Sharing
Since 2006 the Beverage Industry Environmental Roundtable (BIER) has set the framework and developed leading edge tools,
guidance and policies to collectively advance environmental sustainability practices for its members, and the beverage sector at large.

3. BIER Work Examples
3
2006 2008

4. November 2022
https://vimeo.com/617295244
https://drive.google.com/file/d/1x0WvW8UzXHGBtoMFNQAd-
JQaGPUVm9Er/view

5. Right time for BIER & its corporate water stewardship journey
Either few basin level actions or too many independent ones
Charco Bendito: Why now, why this region & basin?
Objective:
• Demonstrate that competitors can work together at the basin level
• Develop a practical, yet robust and replicable process for pursuing collaborations
Charco Bendito
Important area in Mexico economically, population-wise
Clear water challenges – groundwater over-allocated, surface
water pollution….. (High Risk to Extremely High Risk)
At least 9 BIER member operations and agri-sourcing in
area (evaluated India, South Africa, & California)

6. Select Basin & Create Preliminary Profile
• Member Operations vs Water Stressed
Geographies
• Local Interest
• Preliminary Basin Profile and mapping
• KEEP IT SIMPLE!
Develop Collaboration Proposal
• Action Plan (Who, What, When, How)
• Participant Commitments (Tech/In-kind,
Financial)
• Local Partners (technical, communications)
Process
Overview
Define Collaboration
• Collaboration Design Workshop
• Stakeholder & Initiative Mapping
• Select Local Team & Champions
Confirm Readiness
• Local Operational Maturity/Performance/Capacity
• Member Functional Alignment (Global/Local)
• Local Champions
START
Member Decisions & Execute
• Decision Support Materials/Package
• Member Commitment Letter/Contract
• Execute – Monitor, Communicate, Evaluate, Scale, New Projects
Charco Bendito - Process Overview
BIER Led
Local Led

7. Reforestation
Soil conservation (invasives, fencing, natives, fire management, etc.)
Infrastructure (water connections to homes, infiltration channels, animal
reservoirs, trail maintenance, water harvesting, etc.)
Studies
Bee keepers
Training & awareness (recreation groups, schools, churches, local
officials, etc.)
Water quality monitoring
Charco Bendito – Activities
Activities Outcomes
Infiltration/recharge
Access to water
Quality
Carbon capture
Biodiversity

8. Born by competitors who committed to working together with one mission
Fast, pragmatic, inexpensive compared to other efforts
Local team is highly engaged, governs itself & makes quick decisions
Local technical & communication experts help guide/implement
Stakeholders involved early - high cultural & socio-economic sensitivity
Technical project that is humanized
Charco Bendito – How is it unique?
Communication
Finance and
treasury
New memebers
Monitoring and
measurement
Government
Partnerships
GROUP
LEADER
WORKING GROUPS

9. Valid framework/process that can standalone or complement others (Water
Funds, Alliance for Water Stewardship, Water Resilience Coalition, CEO Water Mandate, etc.)
Water is Local!
Culture and language are key but so is global alignment of members
Member champions made the process smooth (hosting & leading meetings, legal
support, communications support…..)
The process can be adapted and streamlined
Charco Bendito – What have learned so far?
Magic can happen when people are put in the same room & share their
passions about water

10. Scale restoration/infiltration to have greater impact
Explore ways to address root causes
• Agriculture efficiencies and practices
• Policy (lack of enforcement, infrastructure/financing,
planning for increased demands, allocation, governance,
land-use, cost of water, etc.)
BIER is launching another collaboration in member
priority basin (s) using a streamlined model
Others are interested and there’s potential to
contribute to a cross sector mapping effort to
promote collaboration
Charco Bendito – What’s next?

11. Thank You!
Hugh Share
sharesustainabilityllc@gmail.com

12. Supplemental Information

13. 2006
BIER Formed
2007-2014
Global Sector
Alignment
on Water
2015-2020
Integrating
Context-Based
Thinking
‘On the Ground’
Sector Collaboration
The BIER Water Stewardship Journey

14. TOTAL BUDGET for 355 ha (2020-2028) and WASH for 100% population
of San Lucas Evangelista
For covering the budget till 2025 we required an annual minimum fee per company
of 50K USD, with the compromise to increase at least 2 members annually
*Note: each ha requires 3 years of mantaince. Cost of mantaince increases each year 4.5% (inflation). Price include the perimeter steel fencing, removal of the invasive plant jarilla, machinery
rental, road construction and auxiliary required irrigation system. Does not include green infrastructure for water quality. Total investment grey infrastructure access to water (2020-2023): 43K USD
21.5 21.5 21.5 21.5 21.5 21.5
43.5 43.5 43.5 43.5 43.5
60 60 60 60
80 80 80
80 80
70
21.5
65
125
205
285
355
2020 2021 2022 2023 2024 2025
Total Reforested Ha per year
2020 2021 2022 2023 2024 2025
Total Cost per year USD
Concept Hectáreas 2020 2021 2022 2023 2024 2025 2026 2027 2028 TOTAL
CHB 2020 21.5
73,209.0
0 73,209.00
Maintenance 2020 34,624.00 34,624.00 34,624.00 103,872.00
CHB 2021 43.5 236,000.00 236,000.00
Maintenance 2021 72,741.54 75,811.27 79,019.15 227,571.96
CHB 2022 60 350,090.27 350,090.27
Maintenance 2022 99,734.84 104,222.91 108,912.94 312,870.69
CHB 2023 80 468,829.95 468,829.95
Maintenance 2023 124,064.98 129,647.90 135,482.06 389,194.94
CHB 2024 80 487,491.00 487,491.00
Maintenance 2024 144,121.76 150,607.23 157,384.56 452,113.55
CHB 2025 70 446,964.05 446,964.05
Maintenance 2025 133,045.29 139,032.33 145,288.78 417,366.40
Total 355
73,209.0
0 270,624.00 457,455.81 679,000.06 794,798.04 829,646.65 419,134.58 296,416.89 145,288.78 3,965,573.81
Total contributions 452,000.00 700,000.00 800,000.00 900,000.00
# Companies 6 9 9 14 16 18 18 18 18

15. RETURN OF INVESTMENT
• WATER on average 0.97USD/m3 infiltrated or 970 USD / ML. On 2022 the cost is 1.498USD/m3 or 1,498 USD / ML
• CARBON: average 43.81 USD/tCO2*
Note: Water infiltration and other benefits will be divided relative to investment of each company
Investment Analysis
Analysis infiltration volumes and cost per year
Ha m3/2020 m3/2021 m3/2022 m3/2023 m3/2024 m3/2025 m3/2026 m3/2027 m3/2028 TOTAL
2020 21.50
37,183.7
8 37,183.78 37,183.78 37,183.78 37,183.78 37,183.78 37,183.78 37,183.78 37,183.78
2021 43.50 47,671.55 47,671.55 47,671.55 47,671.55 47,671.55 47,671.55 47,671.55 47,671.55
Conserv. Sacramento* 0.00 207,669.08 207,669.08 207,669.08 207,669.08 207,669.08 207,669.08 207,669.08 207,669.08 1,661,352.63
2022 60.00 56,012.09 56,012.09 56,012.09 56,012.09 56,012.09 56,012.09 56,012.09
2023 80.00 66,614.72 66,614.72 66,614.72 66,614.72 66,614.72 66,614.72
2024 80.00 111,700.34 111,700.34 111,700.34 111,700.34 111,700.34
2025 70.00 97,737.80 97,737.80 97,737.80 97,737.80
Summation Ha, M3 355.00
37,183.7
8 292,524.41 348,536.50 415,151.23 526,851.57 624,589.37 624,589.37 624,589.37 624,589.37 4,118,604.95
Cost per year (USD)
73,209.0
0 270,624.00 457,455.81 679,000.06 794,798.04 829,646.65 419,134.58 296,416.89 145,288.78 3,965,573.81
Cost per m3 infiltrated (USD) 1.97 0.93 1.31 1.64 1.51 1.33 0.67 0.47 0.23 0.96

16. HYDROLOGICAL BASIN
San Lucas Evangelista Town, Tlajomulco de Zuñiga Municipality, Jalisco, Mexico
RÍO SANTIAGO - GUADALAJARA
Restoration of micro-basin that
includes the following activities:
Comprehensive restoration project of a section of the Cajititlán micro-basin,
which in turn belongs to the Santiago Guadalajara River Basin.
• Reforestation
• Soil conservation
• Biodiversity Conservation
• Infrastructure
• Socio-environmental participation
• Water harvesting
HECTARES REFORESTED
TREES PLANTED
SURVIVAL RATE PLANTED TREES
INFILTRATED WATER VOLUME (m3)
PEOPLE BENEFITED
CO2 CAPTURED (tons)
RESULTS RESULTS GOALS
2020 2021 2022
OUR DREAM
Hectares reforested 2020 – 2025
Conservation period 2020 – 2028
• Charco Bendito
• El Sacramento
• El Divisadero
• La Bandera
• Ampliación La Bandera
• Infiernito
REFORESTATION
AND CONSERVATION
AREAS
2022 – 2023
Cumulative Hectares reforested
and conserved per year
UNITED TO PROTECT WATER
November 2022