This presentation was prepared for the World Water Congress 2015 in Edinburgh. It shows the impact of smart water technology on a water utilities business model and was presented by Sander Smit from BM-Change at the congress.

1. @WATERNOMICS_EU www.waternomics.eu
Project co-funded by the European
Commission within the 7th Framework
Program (Grant Agreement No. 619660)
THE IMPACT OF ADOPTING A WATER INFORMATION PLATFORM
ON A UTILITIES BUSINESS MODEL
SANDER SMIT
www.bm-change.nu

2. @WATERNOMICS_EU www.waternomics.eu
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WATERNOMICS PROJECT
www.bm-change.nu
▶ Timeline: February 2014 – January 2017
▶ Consortium: 9 partners
▶ Countries: 4
▶ Pilots: 4
▶ Part of the ICT4Water cluster
▶ Co-funded by the European Commission

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WATERNOMICS PROJECT
Question: How can ICT help households, companies and
cities manage water more efficient?
www.bm-change.nu
Waternomics: Provide personalised and actionable
information on water consumption and water availability
to individual households, companies and cities in an
intuitive & effective manner at relevant time-scales for
decision making

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WATERNOMICS PROJECT
www.bm-change.nu

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WATER INFORMATION PLATFORMSupport
Services
Sources
Applicatio
ns
Water Analysis
Model
Complex Events
Usage Model Water Dashboards
Entity
Management
Service
Decision Support
Systems
Linked
WaterData
Data
Catalog
Complex Event
Processing
Engine
Prediction Search &
Query
Adapter Adapter Adapter Adapter Adapter
▶ Applications
▶ Information Services
▶ Data linkage and analysis
▶ Sensor networks
www.bm-change.nu

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REGION
WATER UTILITY BUSINESS MODEL
www.bm-change.nu
VALUE
PROPOSITION
PARTNERS CUSTOMER
SEGMENTS
KEY RESOURCES
KEY ACTIVITIES
CHANNELS
RELATIONSHIP
COST STRUCTURE REVENUE STREAMS
WATER BILL
DOMESTIC
BUSINESS
PAY PER M3 or FLAT FEE
FIXED COSTS:
Network, staffing
VARIABLE COSTS:
Energy, non-revenue water
GOVERNMENT
(local, national, EU)
TECHNOLOGY
PROVIDERS
NETWORK
MANAGEMENT
METERING & BILLING

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REGION
IMPACT OF WATER INFORMATION PLATFORM
www.bm-change.nu
VALUE
PROPOSITION
PARTNERS CUSTOMER
SEGMENTS
KEY RESOURCES
KEY ACTIVITIES
CHANNELS
RELATIONSHIP
COST STRUCTURE REVENUE STREAMS
WATER BILL
DOMESTIC
BUSINESS
PAY PER M3 or FLAT FEE
FIXED COSTS:
Network, staffing
VARIABLE COSTS:
Energy, non-revenue water
GOVERNMENT
(local, national, EU)
TECHNOLOGY
PROVIDERS
NETWORK
MANAGEMENT
METERING & BILLING
Network -> Smart network
(smart meters, smart
pipes, sensors, databases)
Staff: + data analysts
+ Data collection
+ Data analysis
+ ICT
providers
+ Costs for sensors and meters
+ Costs for staffing
- Decrease non-revenue water & energy
- Lower investment in capacity expansion

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REGION
IMPACT OF WATER INFORMATION PLATFORM
www.bm-change.nu
VALUE
PROPOSITION
PARTNERS CUSTOMER
SEGMENTS
KEY RESOURCES
KEY ACTIVITIES
CHANNELS
RELATIONSHIP
COST STRUCTURE REVENUE STREAMS
WATER BILL
DOMESTIC
BUSINESS
PAY PER M3 or FLAT FEE
FIXED COSTS:
Network, staffing
VARIABLE COSTS:
Energy, non-revenue water
GOVERNMENT
(local, national, EU)
TECHNOLOGY
PROVIDERS
NETWORK
MANAGEMENT
METERING & BILLING
INCREASED
OPERATIONAL
EFFICIENCY

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REGION
IMPACT OF WATER INFORMATION PLATFORM
www.bm-change.nu
VALUE
PROPOSITION
PARTNERS CUSTOMER
SEGMENTS
KEY RESOURCES
KEY ACTIVITIES
CHANNELS
RELATIONSHIP
COST STRUCTURE REVENUE STREAMS
WATER BILL
DOMESTIC
BUSINESS
PAY PER M3 or FLAT FEE
FIXED COSTS:
Network, staffing
VARIABLE COSTS:
Energy, non-revenue water
GOVERNMENT
(local, national, EU)
TECHNOLOGY
PROVIDERS
NETWORK
MANAGEMENT
METERING & BILLING
No changes
+ Customer dialogue
+ More customer touch
points No changes,
except for
new value
added
services
+ Enables flexible pricing schemes
+ Revenues from new services
+ Reputational gains
- Increased awareness = less direct sales
INCREASED
OPERATIONAL
EFFICIENCY
New services:
- Consultancy
- Water Data
Analysis
- Recommendation

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REGION
IMPACT OF WATER INFORMATION PLATFORM
www.bm-change.nu
VALUE
PROPOSITION
PARTNERS CUSTOMER
SEGMENTS
KEY RESOURCES
KEY ACTIVITIES
CHANNELS
RELATIONSHIP
COST STRUCTURE REVENUE STREAMS
WATER BILL
DOMESTIC
BUSINESS
PAY PER M3 or FLAT FEE
FIXED COSTS:
Network, staffing
VARIABLE COSTS:
Energy, non-revenue water
GOVERNMENT
(local, national, EU)
TECHNOLOGY
PROVIDERS
NETWORK
MANAGEMENT
METERING & BILLING
INCREASED
OPERATIONAL
EFFICIENCY
IMPROVED SERVICE
LEVELS
and/or
NEW VALUE ADDED
SERVICES

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UNBUNDLING STRATEGY
www.bm-change.nu
INFRASTRUCTURE MANAGEMENT
SERVICE INNOVATION
CUSTOMER RELATIONSHIP
water
water
technology
providers
network maintenance
Installed
customer
base
water network
operations &
maintenance
TECHNOLOGY PROVIDERS
UNBUNDLED WATER UTILITY
WATER SERVICE PROVIDERS
new
products &
services
water

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CONCLUSION
Adopting a Water Information Platform can drive:
• Increased operational efficiency
• New value added services and revenue streams
www.bm-change.nu
But there is no “one size fits all”-solution

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THANK YOU
For more information:
www.waternomics.eu | info@waternomics.eu | www.ict4water.eu
sander@bm-change.nu